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BMW Group opens innovative new sales, brand and driving experience centre in Japan 2016.07.09

Tokyo, Japan - July 08, 2016 - BMW Group Japan celebrated the opening of its new Tokyo Bay facility today under the motto "The Next 100 Years", reflecting the company's attitude to this, its centenary year. The 27,000m2 complex houses spacious BMW and MINI dealer showrooms, unique brand experience areas, three cafés and two virtual reality experience areas. BMW Group Tokyo Bay is the latest innovative retail, brand and driving experience location in the BMW Group's Future Retail programme, launched in 2013 to bring the BMW and MINI brands closer to the customer.

Photo courtesy of BMW
 

Tokyo, Japan – July 08, 2016

• Combined sales, exhibition, brand and driving experience centre

• Flagship complex covers 27,000m²

• Situated at Tokyo Bay, near to 2020 Olympic site


BMW Group Japan celebrated the opening of its new Tokyo Bay facility today under the motto “The Next 100 Years”, reflecting the company’s attitude to this, its centenary year.

The 27,000m² complex houses spacious BMW and MINI dealer showrooms, unique brand experience areas, three cafés and two virtual reality experience areas.

Photo courtesy of BMW
 
BMW Group Tokyo Bay is the latest innovative retail, brand and driving experience location in the BMW Group’s Future Retail programme, launched in 2013 to bring the BMW and MINI brands closer to the customer.

Photo courtesy of BMW
 
Speaking at today’s opening event, Dr Ian Robertson, BMW AG Management Board Member for Sales and Marketing BMW commented
,
“This stunning complex offers the ideal environment for customers to experience our two of our premium brands, BMW and MINI, in all their variety. Not only can they see a range of our cars in a spectacular static environment, they can also get behind the wheel and experience both brands’ exceptional dynamic capabilities. This is far more than just a new showroom – it’s somewhere for customers and fans to enjoy BMW and MINI in an exciting and engaging way.”

Photo courtesy of BMW
 
In line with the BMW Group’s philosophy of offering the best possible driving experience to its customers, whether in a BMW or a MINI, Tokyo Bay is also home to a test area, built to BMW M standards. In addition to driver training, customers can enjoy a driving experience of a kind which isn’t possible in Tokyo’s busy traffic.

Photo courtesy of BMW
 
The entire BMW, BMW i, BMW M, MINI, MINI John Cooper Works and BMW Motorrad range is available to test, with an innovative online reservation system ensuring the availability of the customer’s chosen vehicle.

Back inside the flagship building, an 80 metre long gallery offers the ideal space to host a variety of events and exhibitions.

Photo courtesy of BMW
 
For the Tokyo Bay opening event, it was transformed into a temporary catwalk for “Reflect the Future – Runway to The Next 100 Years”, a show which combined a range of classic BMW models with pieces from the ANREALAGE fashion line created by Kunihiko Morinaga.

Photo courtesy of BMW
 
Set in the heart of the new Tokyo waterfront area, near to the city’s 2020 Olympic site, BMW Group Tokyo Bay is ideally located to attract a wide range of visitors. In addition to offering customers and fans the perfect environment to find out more about the BMW and MINI brands, the Klein Dytham architecture-designed facility also offers external organisations a variety of meeting and exhibition spaces and even an international conference centre.

Photo courtesy of BMW
 
If you have any queries, please contact:


Corporate Communications

Emma Begley
Business and Finance Communications
emma.begley@bmwgroup.com  
Telephone: +49 89 382-72200
Fax +49 89 382-24418

Nikolai Glies
Head of Business and Finance Communications
nikolai.glies@bmwgroup.com  
Telephone: +49 89 382-24544
Fax: +49 89 382-24418

Media website: www.press.bmwgroup.com  

Email: presse@bmw.de  

Photo courtesy of BMW
 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services.

Photo courtesy of BMW
 
As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

Photo courtesy of BMW
 
In 2015, the BMW Group sold approximately 2,247 million cars and nearly 137,000 motorcycles worldwide.

The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion.

Photo courtesy of BMW
 
As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action.

Photo courtesy of BMW
 
The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com  


Photo courtesy of BMW
 

Facebook:
http://www.facebook.com/BMWGroup  

Twitter: http://twitter.com/BMWGroup  

YouTube: http://www.youtube.com/BMWGroupview  

Google+: http://googleplus.bmwgroup.com  


Source: BMW Group

https://www.press.bmwgroup.com/global  



ASTROMAN Magazine - 2016.05.27

Craftsmanship presented by BMW Individual. Solitaire and Master Class Edition based on the new BMW 750Li xDrive


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2071  


ASTROMAN Magazine - 2016.04.22

BMW Individual 7 Series meets Montblanc


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2056  


ASTROMAN Magazine - 2015.07.18

BMW Group and TOTAL will take forward the development of hydrogen fuel cell vehicles


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1939  


ASTROMAN Magazine - 2015.02.14

Personnel changes at BMW Group International Sales


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1870  


ASTROMAN Magazine - 2014.12.20

BMW Motorrad and Roland Sands Design cooperate. Exclusive customizing parts for the BMW R nineT


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1847  


ASTROMAN Magazine - 2014.09.13

BMW is 'Official Vehicle Partner' of the FIA Formula E Championship - BMW i8 and BMW i3 in action


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1789  


ASTROMAN Magazine - 2014.06.26

Next premium: BMW i3 wins Automotive Interiors Expo Award 2014


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1740  


ASTROMAN Magazine - 2013.12.07

Jeff Koons Presented US Debut of his BMW Art Car at Art Basel in Miami Beach, Florida, USA

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1599  


ASTROMAN Magazine - 2013.08.24

The BMW Concept5 X5 eDrive


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1529  


ASTROMAN Magazine - 2013.08.17

BMW Concept M4 Coupe - the true essence of BMW M


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1521  


ASTROMAN Magazine - 2013.07.30

Sienna Miller and James Franco celebrate the world premiere of the BMW i3 in London


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1502  


ASTROMAN Magazine - 2013.03.24

Stephan Schaller appointed the new ACEM President


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1430  


ASTROMAN Magazine - 2012.12.09

BMW Group appoints new Sales and Marketing executives


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1363  


ASTROMAN Magazine - 2012.08.18

BMW Zagato Roadster


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1299  


ASTROMAN Magazine - 2012.05.26

The BMW Zagato Coupé


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1243  


ASTROMAN Magazine - 2011.07.30

BMW Group presents mobility of the future, the BMW i3 Concept and BMW i8 Concept


http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1026  



Editor-in-Chief of ASTROMAN magazine: Roman Wojtala, Ph.D.


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