Design presentation by Karim Habib, Head of Design BMW Automobiles (right) , and Zaim Kamal, Creative Director at Montblanc (left). Photo courtesy of BMW

Munich, Germany – April 20, 2016

• BMW celebrates world premiere of centennial edition BMW Individual 7 Series THE NEXT 100 YEARS

Last night, the BMW Group took the wraps off the newest member of the BMW 7 Series range with an exclusive launch event held in the historical buildings that are home to BMW Group Classic.

The BMW Individual 7 Series THE NEXT 100 YEARS, of which just 100 edition will be built, shared the limelight with the Montblanc for BMW Centennial Fountain Pen.

Photo courtesy of BMW

The exclusive writing instrument has been co-designed by BMW and Montblanc and will be handed to every owner of the centennial BMW model.

On Tuesday evening, amid the unique surroundings of BMW Classic (where BMW manufactured its first aircraft engines 100 years ago), a select audience was treated to an extraordinary presentation.

The BMW Individual 7 Series THE NEXT 100 YEARS, of which just 100 edition will be built, shared the limelight with the Montblanc for BMW Centennial Fountain Pen. The exclusive writing instrument has been co-designed by BMW and Montblanc and will be handed to every owner of the centennial BMW model. Photo courtesy of BMW

The event started with the two stars of the evening concealed in a striking cocoon installation in the centre of the room.

Speeches from Hildegard Wortmann, Head of Product Management Automobile und Aftersales, and Jérôme Lambert, CEO of Montblanc, preceded the unveiling.

The BMW Individual 7 Series THE NEXT 100 YEARS, of which just 100 edition will be built, shared the limelight with the Montblanc for BMW Centennial Fountain Pen. The exclusive writing instrument has been co-designed by BMW and Montblanc and will be handed to every owner of the centennial BMW model. Photo courtesy of BMW

A dance performance by the Spellbound Contemporary Ballet company further heightened the sense of excitement, before the cocoon finally opened to reveal the BMW Individual 7 Series THE NEXT 100 YEARS special edition and the Montblanc for BMW Centennial Fountain Pen in front of a mirrored mosaic.

The Montblanc for BMW Centennial Fountain Pen. The exclusive writing instrument has been co-designed by BMW and Montblanc and will be handed to every owner of the centennial BMW model. Photo courtesy of BMW

The following design presentation by Karim Habib, Head of Design BMW Automobiles, and Zaim Kamal, Creative Director at Montblanc, and a stimulating talk focusing on latest design trends, precision craftsmanship and contemporary luxury, marked the highlight of the event.


Passion for craftsmanship of the finest quality

The design talk was followed by an exclusive craftsmanship exhibition organised by BMW Individual and Maison Montblanc.

Photo courtesy of BMW

During the workshop, a BMW leather expert and a calligraphy master from Montblanc demonstrated the intricate processes of hand-braided piping and the fine art of calligraphy, and offered the assembled guests an exclusive insight into the worlds of the two luxury purveyors.

Photo courtesy of BMW

The audience members could see for themselves the deep passion for supreme quality, handcrafted perfection and contemporary luxury that forms a common bond between the two companies.

Design presentation by Karim Habib, Head of Design BMW Automobiles. Photo courtesy of BMW

Acting as compère for the around 160 guests throughout the evening was Désirée Duray, while innovative Peruvian-Japanese fusion creations from world-famous chef Nobu Matsuhisa provided the culinary accompaniment.

Design presentation by Zaim Kamal, Creative Director at Montblanc (left). Photo courtesy of BMW

“Montblanc for BMW”

The collaboration got off to a very successful start in the autumn of 2015 with the “Montblanc for BMW” special collection, comprising a select range of leather ware articles and writing instruments inspired by the design of the new BMW 7 Series.

Photo courtesy of BMW

Now, BMW and Montblanc have taken their flourishing partnership a step further with the jointly-designed Montblanc for BMW Centennial Fountain Pen.

Photo courtesy of BMW

In the event of enquiries please contact:

BMW Corporate Communications

Dr. Gesa Prüne
Spokesperson BMW Lifestyle
BMW Group Innovation and Design Communication
Tel.: +49 89 382 940 81
E-Mail: gesa.pruene@bmw.de  

Cypselus von Frankenberg
Head of BMW Group Innovation and Design Communication
Tel.: +49 89 382 30641
E-Mail: cypselus.von-frankenberg@bmw.de  

Internet: www.press.bmwgroup.com  
E-Mail: presse@bmw.de  

Photo courtesy of BMW

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

Design presentation by Zaim Kamal, Creative Director at Montblanc. Photo courtesy of BMW

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide.
The profit before tax for the financial year 2015 was approximately
€ 9.22 billion on revenues amounting to € 92.18 billion.
As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

Design presentation by Karim Habib, Head of Design BMW Automobiles. Photo courtesy of BMW

The success of the BMW Group has always been based on long-term thinking and responsible action.

The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com  

Design presentation by Karim Habib, Head of Design BMW Automobiles (right) , and Zaim Kamal, Creative Director at Montblanc (left). Photo courtesy of BMW

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com  

Design presentation by Karim Habib, Head of Design BMW Automobiles (right) , and Zaim Kamal, Creative Director at Montblanc (left). Photo courtesy of BMW

Source: BMW Group

https://www.press.bmwgroup.com/global/  



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