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IBM Studio Opens in London to Transform the Client Experience 2015.02.22

London, UK - February 20, 2015 - IBM (NYSE: IBM) today announced the opening of IBM Studio London, where IBM design and digital experts will work with clients to help them engage with customers using big data, mobile, cloud and social innovations. Located in the IBM Southbank location on the banks of the River Thames, the Studio will be the hub of IBM Design in London and will host local teams from IBM Interactive Experience, the largest digital agency in the world, IBM Marketing Innovation Group, which enables digital discovery and marketing to build new engagement models, as well as local IBM product designers.

Entrance IBM Studio London
Courtesy of IBM / Fraser Brown MacKenna Architects of the IBM Studio, London. Tim Crocker Architectural Photography
 

London, UK - February 20, 2015

IBM (NYSE: IBM) today announced the opening of IBM Studio London, where IBM design and digital experts will work with clients to help them engage with customers using big data, mobile, cloud and social innovations.

Located in the IBM Southbank location on the banks of the River Thames, the Studio will be the hub of IBM Design in London and will host local teams from IBM Interactive Experience, the largest digital agency in the world, IBM Marketing Innovation Group, which enables digital discovery and marketing to build new engagement models, as well as local IBM product designers.


Co-located teams working on projects in IBM Studio London
Courtesy of IBM / Fraser Brown MacKenna Architects of the IBM Studio, London. Tim Crocker Architectural Photography
 
Teams in IBM Studio London will collaborate on projects to support the global demand for data-driven experiences.


Nearly 20 IBM Studios around the world have already produced innovations including a machine-to-machine connected car platform, IBM Bluemix, the open platform that enables developers to rapidly build, deploy and manage their cloud applications, and IBM Verse, which re-imagines email for the age of analytics and cognitive computing.

Mobile working in IBM Studio London
Courtesy of IBM / Fraser Brown MacKenna Architects of the IBM Studio, London. Tim Crocker Architectural Photography
 
IBM Studio London will be a space for clients in industries such as healthcare, financial services and retail to work side-by-side with IBM consultants, researchers, digital marketing and experience design experts to analyze business challenges and integrate next-generation mobile, social, analytics and cloud technologies.


Media Zone IBM Studio London
Courtesy of IBM / Fraser Brown MacKenna Architects of the IBM Studio, London. Tim Crocker Architectural Photography
 
“Today’s most successful companies have design embedded in their DNA,”
said John Mathers, CEO, Design Council.
“Good quality design improves people’s lives and creates value for businesses. This is why we work to bring the design and business communities together, and help develop the skills which are a vitally important to our economy. We support and encourage companies such as IBM that recognise and value the importance of design, bringing it into the heart of what they do.”

IBM Studio
Courtesy of IBM
 
IBM Studio London represents the new world of work and a model environment for co-located, creative cross-functional teams.


User experience design and personalization are driving digital engagement and product development at IBM, as exceptional customer experiences create value for IBM clients.

IBM Design
applies the principles of IBM Design Thinking, which takes a rapid prototyping approach to user-centric product development, as well as IBM Design Language, a framework to inspire bold and engaging experiences.

IBM Studio
Courtesy of IBM
 
“London is a creative epicenter that now boasts a powerful digital economy,”
said Matt Candy, European Leader, IBM Interactive Experience.
“IBM Studio London will bring exceptional digital experiences to our exceptional digital city, where some of our most forward-looking clients reside. Through the IBM Studios we are transforming the client experience of our products and services and how the company engages with the world at large.”

IBM Studio
Courtesy of IBM
 
Leading skill sets in IBM Studios include User Interface/Visual Design, Graphic Artists, User Experience Designers, Design Developers, including Mobile Developers, Industrial Designers, Agile Scrum, Social Media experts, Data Scientists and Marketing specialists with constant additions to the capabilities of the IBM Studios.

IBM Studio
Courtesy of IBM
 
IBM Studio London
is a further investment in IBM’s worldwide design capability and a space where IBM Design, Consulting and Marketing coexist to maximize collaboration and value to IBM clients.

IBM has a longstanding history of design excellence from its iconic 8-bar logo, to the sleekly modern Thomas J. Watson Research Center, to its new IBM Verse collaboration platform, combined with a century’s experience in technology and leadership in cloud, mobile, big data and cognitive computing capabilities.

IBM Studio
Courtesy of IBM
 
IBM Studio London
joins nearly 20 IBM Studios in locations including Austin, Atlanta, Boston, Chicago, Toronto, Groningen, Melbourne, Mexico City, Hursley, New York, Dallas, Ehningen and La Gaude, with more IBM Studios to open this year.

More details about the IBM Studios can be found at: www.ibm.com/studios  


IBM Studio
Courtesy of IBM
 

About IBM

For more about IBM, visit www.ibm.com  


Contact information:

Sally Forge
IBM Communications, UK
+44 (0) 7500 794 723
sally.forge@uk.ibm.com  


Source: IBM

http://www-03.ibm.com/press/us/en/index.wss  



ASTROMAN Magazine - 2015.01.19

IBM Launches z13 Mainframe - Most Powerful and Secure System Ever Built

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1863  


ASTROMAN Magazine - 2014.12.24

IBM Named a Worldwide Leader in IDC MarketScape for Mobile Application Development and Testing Consulting Services

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1852  


ASTROMAN Magazine - 2014.11.15

U.S. Department of Energy Awards USD 425 Million for Next Generation Supercomputing Technologies

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1829  


ASTROMAN Magazine - 2014.10.26

IBM and Microsoft to Offer Greater Choice in the Hybrid Cloud

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1818  


ASTROMAN Magazine - 2014.10.21

GLOBALFOUNDRIES to Acquire IBM's Microelectronics Business

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1813  


ASTROMAN Magazine - 2014.10.16

The Internet of Things World Forum Unites Industry Leaders in Chicago to Accelerate the Adoption of IoT Business Models

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1810  


ASTROMAN Magazine - 2014.08.30

IBM Watson Ushers in a New Era of Data-Driven Discoveries

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1783  


ASTROMAN Magazine - 2014.08.10

Wroclaw University of Technology Delivers Personalized Classrooms on IBM Cloud Infrastructure

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1772  


ASTROMAN Magazine - 2014.08.02

IBM acquires CrossIdeas to Expand Security Offerings with Identity Intelligence

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1767  


ASTROMAN Magazine - 2014.07.16

Apple and IBM Forge Global Partnership to Transform Enterprise Mobility

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1757  


ASTROMAN Magazine - 2014.07.12

IBM Announces $3 Billion Research Initiative to Tackle Chip Grand Challenges for Cloud and Big Data Systems

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1755  


ASTROMAN Magazine - 2014.07.08

City of Madrid Implements IBM's Large Smarter Cities Environmental Analytics Project

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1751  


ASTROMAN Magazine - 2014.06.27

Qatar Public Works Authority 'Ashghal' Selects IBM for Smarter Infrastructure

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1741  


ASTROMAN Magazine - 2014.05.11

Report: IBM Named #1 Preferred Provider of IaaS Cloud by Enterprises

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1710  


ASTROMAN Magazine – 2014.02.01

IBM and Twitter Announce Patent and Cross-License Agreement. Twitter purchases 900 patents from IBM

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1648  


ASTROMAN Magazine - 2013.12.22

IBM to Acquire Aspera to Help Companies Speed Global Movement of Big Data

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1610  


ASTROMAN Magazine - 2013.11.16

IBM Watson's Next Venture: Fueling New Era of Cognitive Apps Built in the Cloud by Developers

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1587  


ASTROMAN Magazine - 2013.10.26

President Barack Obama to Visit IBM'S P-TECH School in Brooklyn, NY, USA

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1576  


ASTROMAN Magazine - 2013.09.21

IBM Acquires Daeja Image Systems Ltd.

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1557  


ASTROMAN Magazine - 2013.09.01

IBM Closes Acquisition of CSL International

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1541  


ASTROMAN Magazine – 2013.08.17

IBM to Acquire Trusteer to Help Companies Combat Financial Fraud and Advanced Security Threats

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1519  


ASTROMAN Magazine – 2013.08.17

IBM Awarded 10 Year US$1 Billion Cloud Hosting Services Contract

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1518  


ASTROMAN Magazine – 2013.04.08

IBM To Open Cloud Lab For Wall Street Clients

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1440  



Editor-in-Chief of ASTROMAN magazine: Roman Wojtala, PhD.


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