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Personnel changes at BMW Group International Sales 2015.02.14

Munich, Germany - February 12, 2015 - From January 2015, Marco Lessacher is Vice-President, International Corporate, Direct and Special Sales at the BMW Group. He took over the role from Bernd Doepke, who moved at the beginning of September to a senior management role in the Quality Management department. From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Sebastian Mackensen will take on responsibility for the MINI brand. Bernard Kuhnt will take on responsibility for the BMW Group's importer markets. Uwe Dreher will become Head of Marketing for the BMW brand and the BMW i and BMW M sub-brands with effect from 1 April 2015.

Marco Lessacher, BMW Group, Vice President International Corporate, Direct and Special Sales (01/2015).
Photo courtesy of BMW AG
 

Munich, Germany – February 12, 2015

From January 2015, Marco Lessacher is Vice-President, International Corporate, Direct and Special Sales at the BMW Group.
He took over the role from Bernd Döpke, who moved at the beginning of September to a senior management role in the Quality Management department.

Mr Lessacher (43) was previously CEO of Alphabet Germany, the business mobility service provider which is a subsidiary of the BMW Group
.
During his five years at Alphabet, Mr Lessacher expanded the fleet management and leasing services company significantly, introducing AlphaCity corporate car-sharing and AlphaElectric, a simple way for companies to access electro-mobility.

Marco Lessacher, BMW Group, Vice President International Corporate, Direct and Special Sales (01/2015).
Photo courtesy of BMW AG
 
Mr Lessacher joined the BMW Group in 2007, where he joined the team at BMW Financial Services in Munich.
Prior to that, he held various management positions at UniCredit Group and Sixt Group.

BMW Group International Corporate, Direct and Special Sales handles worldwide sales of and global frame contracts for corporate clients, governments, international organisations and diplomatic corps.

The department also defines and offers individual mobility solutions to these special customers.
Special and security vehicles also come under Mr Lessacher’s remit.


In total, the department is responsible for approximately one in every seven vehicles sold by the BMW Group.

Thanks to the company’s worldwide sales network, BMW Group International Corporate, Direct and Special Sales can offer each customer an individualized solution related to vehicle type, financing and fleet management, reflecting the situation in their specific country.

Peter van Binsbergen, BMW AG, as of 1 March 2015 Head of Sales and Marketing BMW Group Germany (01/2015).
Photo courtesy of BMW AG
 
From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany.


The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China.

Mr van Binsbergen’s career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa.
He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group’s “Future Retail” programme.

Jochen Goller, as of 1 March 2015 Senior Vice President Sales and Marketing BMW Brilliance Joint Venture China (01/2015).
Photo courtesy of BMW AG
 
Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China
.

Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market.
During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job.

Sebastian Mackensen, as of 1 March 2015 Senior Vice President MINI (01/2015).
Photo courtesy of BMW AG
 
From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand.


Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.
Before that and following his studies in Business Administration, Mr Mackensen gained a broad range of sales experience in the premium automotive industry both in Germany and abroad.

Bernard Kuhnt will take on responsibility for the BMW Group’s importer markets from 1 March 2015.

The 47-year-old was previously in charge of European Sales at Jaguar Land Rover and has many years of experience in the global automotive industry.
In his new position, he will be responsible for BMW Group sales in over 80 countries.

Within the central marketing division, Uwe Dreher will become Head of Marketing for the BMW brand and the BMW i and BMW M sub-brands with effect from 1 April 2015.

The 40-year-old is currently in charge of BMW Marketing in Great Britain
; before that he was responsible for the marketing communication of the introduction of the BMW i sub-brand and the launch of the BMW i3.


If you have any queries, please contact:

Corporate Communications

Jochen Frey,  Business and Finance Communications,  Human Resources
Tel: +49-89-382-41125
E-Mail: Jochen.Frey@bmw.de  

Emma Begley,  Business and Finance Communications,  International Sales
Tel: +49-89-382-41125
E-Mail: Emma.Begley@bmwgroup.com  

Nikolai Glies,  Head of Business,  Finance and Sustainability Communications
Telephone: +49 (0)89 382-25444
E-mail: nikolai.glies@bmwgroup.com  

Media website: www.press.bmwgroup.com  

Email: presse@bmw.de  


The BMW Group


With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services.

As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG.
Photo courtesy of BMW AG
 
In 2014, the BMW Group sold approximately 2.118 million cars and 123,000 motorcycles worldwide.

The profit before tax for the financial year 2013 was EUR 7.91 billion on revenues amounting to approximately EUR 76.06 billion.
As of 31 December 2013, the BMW Group had a workforce of 110,351 employees.

Prof. Dr.-Ing. Dr.h.c. Dr.-Ing. h.c. Joachim Milberg, Chairman of the Supervisory Board of BMW AG.
Photo courtesy of BMW AG
 
The success of the BMW Group has always been based on long-term thinking and responsible action
.
The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com  

Facebook: http://www.facebook.com/BMWGroup  

Twitter: http://twitter.com/BMWGroup  

YouTube: http://www.youtube.com/BMWGroupview  

Google+: http://googleplus.bmwgroup.com  


If you have any questions regarding this press release, please contact:

BMW Group
Emma Begley
Tel.: +49-89-382-72200
E-mail: emma.begley@bmwgroup.com  


Source: BMW Group

https://www.press.bmwgroup.com/global/startpage.html  



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