The Paris Motor Show Courtesy of Paris Motor Show

Paris, France - October 04-19, 2014

The exhibition sequence will follow the timeline of the great eras which have left their mark both on the history of Automobiles and of Fashion from the end of the Industrial Revolution up until now.

Fifty vehicles, symbols of their generations, will be presented : from the first Panhard and Ford T, associated with the glory days of theBelle époque, to the stars of the Concours d’élégance of the Twenties and Thirties and their legendary bodywork (Voisin Aérosport, Renault Nerva Grand Sport); from post-war icons (Mercedes-Benz 300 SL Gullwing, Jaguar XK 120, Facel Vega HK II, Citroën DS19, …) to those of Pop Art years (Citroën Méhari, Renault 4L La Parisienne, Matra 530 SONIA Delaunay, Alfa Roméo Montréal, Toyota 2000 GT…), not forgetting the Eighties and Nineties representing the “Performance years” (the Peugeot 205 GTI and Citroën GTI Turbo).

The Paris Motor Show – 11,000 tests of electric vehicles Courtesy of Paris Motor Show

Our contemporary era expresses a closer proximity between both worlds, as shown by the sensuous character of the concept-cars Renault DeZir and Peugeot HX1 which collaborated in its conception with the shoe designer Pierre Hardy.

Photo credit: Chloé Bonnard

Several co-signed vehicles will also be presented such as the Mini Paul Smith (1998), the Suzuki Swift Little Marcel (2012), the Smart For Two Jeremy Scott (2013) and the Seat Mii by Mango (2014).

The 2014 Paris Motor Show – 1898 room Courtesy of the 2014 Paris Motor Show

Un riche fonds d’archives visuelles immergera les voitures dans leur environnement mode

INA, co-producer of this exhibition, will provide us with the legendary treasures of our heritage with video extracts from women’s TV shows showing how women’s outifits fitted in perfect harmony with the aesthetics of the cars they owned in the 50s, some footages of one of the most funny and creative TV shows in the 60s called Dim Dam Dom.

The 2014 Paris Motor Show - Internet Courtesy of the 2014 Paris Motor Show

You will be able to appreciate inspiring fashion scenes like the one of Racer Johnny-Servoz Gavin driving his Matra in company with his muse Actress Olga Georges-Picot.

You will also discover a tremendous pop fashion show made by Courreges in the core of a sportive car exhibition in Musée des Arts Décos in the 70s.

Bentley Mulsanne Speed The 2014 Paris Motor Show Courtesy of the 2014 Paris Motor Show

At last, some fascinating interviews of personalities like Jean-Louis Dumas, chairman of the Hermès House for 25 years.

More information:
www.institut-national-audiovisuel.fr  
Twitter : @Ina_audiovisuel

Photo credit: Chloé Bonnard

The iconography of the exhibition will also be enhanced by large-framed pictures shot by legendary Fashion photographers such as Henry Clarke, Robert Doisneau, Helmut Newton, Peter Knapp, Jean-Daniel Lorieux and Peter Lindbergh as well as vintage pictures produced by the manufacturers (advertisements or catalog extracts) which could compete with true Fashion shots.

Photo credit: Chloé Bonnard

Among special contributions to this exhibition

Alcantara : Great partner of this event, the Italian brand that is as much a key player in automotive as in fashion industry has set up an exceptional collaboration with one of the most esteemed names in Paris fashion week: Manish Arora.

Lexus RCF The 2014 Paris Motor Show Courtesy of the 2014 Paris Motor Show

In the core of the exhibition, the Indian Designer has made its own this popular material to compose a magnificent art installation titled “Life is Beautiful”, created with different Alcantara® materials which are the result of a unique, proprietary technology : Alcantara is a thoroughly avant-garde material with aesthetic, technical and sensory qualities that no other material can equal.

http://www.alcantara.com  

Facebook : Alcantara.Company
Twitter : @alcantaraspa
YouTube : user/AlcantaraCompany

Lexus RCF The 2014 Paris Motor Show Courtesy of the 2014 Paris Motor Show

Hermès : A perspective on the deep links which tie Hermès to the Automobile world thanks to the presentation of exceptional cars: the Volvo 240 Turbo which belonged to Jean Louis Dumas Hermès who led the House admirably during 25 years, the 1935 Voisin Aérosport – recently restored Hermès interior- as well as the famous 2CV Citroën.

Archive visuals from catalogs and advertisements for the Twenties collections L’Elégance et le Confort en Automobile (these collections presented square scarves, leather covers, clothes and luggage famous for their elegance, originality and ingenious functionality).

www.hermes.com  

Renault Eolab The 2014 Paris Motor Show Courtesy of the 2014 Paris Motor Show

Courrèges : Coqueline Courrèges’s passion for electric cars started in the Sixties and continued to fuel her imagination.

In 2000 she created several prototypes pre-empting the main players of the industry by the level of performance reached in terms of speed, weight, autonomy, manufacturing techniques, etc; all those features rewarded for their results.

This exhibition provides the rare opportunity of bringing together 3 models: the Bulle, the Zooop and the Pixi created in 2010 and presented to the public for the first time during the 2014 Paris Motor Show.

The presentation of the Matra Bagheera, co-signed in 1974, will show another example of the link between Courrèges and the Automobile world.

www.courreges.com  

Smart tailor made The 2014 Paris Motor Show Courtesy of the 2014 Paris Motor Show

The Ateliers Ruby : To echo his pure and timeless style at the crossroad between a solid culture of legacy and his visionary spirit, Jérôme Coste has decided to associate his brand of luxury helmets to the area which brings together the 3 retro-futuristic concept-cars of the exhibition: the very rare Maseratti Boomerang, the Mercedes C111 Type II (1970), as well as the famous Alfa Romeo 33 Carabo Bertone (1968).

Three unique creations will thus be designed and presented exclusively, inspired by the elegant personality of the shapes, color codes and material of these masterpieces of Automobile History.

www.ateliersruby.com  

Toyota C-HR concept The 2014 Paris Motor Show Courtesy of the 2014 Paris Motor Show

L’École nationale supérieure des Arts Décoratifs : EnsAD, in partnership with Trèves, the automobile manufacturer specialized in car interiors and their acoustic environment, will present a project led by 3rd year students in Material & Fabric Design department and aiming at imagining the Automobile of the Future (video produced with the support of the Nelly Rodi Research Department).

www.ensad.fr  

Toyota C-HR concept The 2014 Paris Motor Show Courtesy of the 2014 Paris Motor Show

8Js : 8Js is a chic and effortless sportswear brand for men, created by Sacha and Delphine Prost, son and daughter-in-law of the four-time F1 World Champion Alain Prost.

It takes its origins in the world of automobile races. Its name is a tribute to 8 racing drivers which have left their mark on the history of motor sports in the Seventies: James, Jim, Jochen, etc… icons of charisma and style.

The exhibition area devoted to 8Js will present visual archives of automobile races which are a unique inspiration for Fashion today.

It will immerse the visitor in the universe of the brand: the Golden Age of Formula 1.

www.8-js.com  

Toyota i-ROAD Full electric personal mobility vehicle The 2014 Paris Motor Show Courtesy of the 2014 Paris Motor Show

Studios Harcourt : Founded in 1934 by Cosette Harcout, this house has been immortalizing for generations as well international personalities as unknowns who seek elegance or objects destinated to be “starified”.

Thanks to its strong know-how inherited from the most estimeed directors of black & white films, its portraits have traveled all around the world and its light and its signature are unequalled.

Naturally, some representative figures from car and fashion worlds have experienced its famous spotlights. In the core of the exhibition, have a break in the special corner dedicated to the mythic Studio Harcourt under the eyes of Alain Prost, Karl Lagerfeld, Kenzo, Jean Paul Gaultier and many other stars.

A pop-up studio will offer the opportunity to live the unforgettable experience that models live on the legendary set.

www.studio-harcourt.eu/fr/  

Toyota i-ROAD Full electric personal mobility vehicle The 2014 Paris Motor Show Courtesy of the 2014 Paris Motor Show

Crémieux : Formerly Daniel Crémieux, but now Crémieux or Crémieux38, is a ready-to wear brand mainly for men.

It was created in 1976 by its eponymous founder and was inspired by the “preppy” style, the casual chic fashion worn by the students of Ivy League universities in the Fifties.

The revisited Sixties college style with a French twist (details, combinations of material and patterns…) The Crémieux collections take their inspiration in the culture of Cinema, Art, travels, automobiles, architecture…

It became a classic twenty years later with the release of the movie Love Story.

In a specific area, Crémieux will present some of the masterpieces of its collections.

danielcremieux.com   

Photo credit: Chloé Bonnard

This exhibition is also supported by the FFVE (the French Federation of Vintage Vehicles), the Café Mode, Sony, RTL and Paris Première.

THE FASHION TABLEAUX-VIVANTS OF THE LATE-NIGHT OPENINGS WITH HOUSE OF DRAMA

Thursday 9, Friday 10, Thursday 16 and Friday 17 October 2014

From 8 pm to 10 pm

The Automobile and Fashion exhibition-Pavilion 8

With the support of l’Exception – www.lexception.com  

House of Drama is a Parisian collective of artists, stylists, performers, dancers and choreographers, expressing themselves through tableaux vivants (living pictures).

They bring their talent to staging, sometimes decorating and costume design.

All year long they accompany Fashion designers in their presentations, music artists in their video clips or their shows (for example the band La Femme during the last Victoires de la Musique, the French Music Awards).

They also supply content for public events (Club le Baron in Cannes) or private happenings (luxury brands and sportswear).

They are renowned for their perfect master of Fashion codes (whether in composing silhouettes or gesture, or in posture and attitude) covering all ages, from the most historic to the most contemporary.

For more information: http://houseofdrama.tumblr.com/  

VW Passat GTE - 1,7 l/100 km,  37g CO2/km, 218 HP The 2014 Paris Motor Show Courtesy of the 2014 Paris Motor Show

Each late-night opening, the House of Drama will move around by groups of 4 models who will place themselves near a choice of car models to prolong their stylistic world.

The postures will relate to real movie scenes in some cases, to pictures from famous Fashion magazines in others.

The look will be a perfect mix of designer clothing from the latest collections, a carefully chosen vintage selection and the special creation of clothes and accessories by Aymeric Bergada du Cadet, the stylist and designer of the group.

The themes will allow age crossing. It will be interesting to understand the legacy of a generation on the creative inspiration of another a few decades later.

L’Exception is an online concept-store specialized in the sale of clothes by French independent designers. It supports the Fashion events of the late-night openings of the Show by providing key pieces referenced on its site.


One theme for each late-night opening


THURSDAY 9 OCTOBER : CONCOURS D’ÉLÉGANCE

A Focus on the Belle Epoque with its S silhouettes and wide hats.

The Twenties will give pride of place to the evening gowns inspired by the Fashion Houses of the time, such as Jeanne Lanvin or Jean Patou, next to the Renault Nerva or the Voisin Aérosport.

The Fifties will revisit the New Look or the Chanel suit beside the Mercedes-Benz 300SL and the Jaguar XK120.

FRIDAY 10 OCTOBER : Futuristic Fashion

Futuristic Fashion will cover the different concept-car areas.

The silhouettes embodied by Courrèges or Pierre Cardin to accompany the Sixties/ Seventies racing cars will be mirrored in the conceptual clothes of contemporary designers associated to the Renault DeZir, the Citroën Survolt or the Peugeot HX1.

THURSDAY 16 OCTOBER: CHIC ELEGANCE AND PROVOCATION

We will try to understand the links which can be established between the Thirties and its Garçonnes and Dandies and the Seventies with its chic and provocative silhouettes inspired by Saint Laurent-Rive Gauche or Italian designers such as Walter Albini.

FRIDAY 17 OCTOBER: POP CULTURE

The daily life and the Rock of the Fifties, the Swinging London of the Sixties, the Hippies of the Seventies up to the street looks of the Eighties influenced by pop stars such as Madonna or Eurythmics.

Acknowledgements: Totem Fashion, Courrèges, Crémieux, Konstantin Kudelich

Photo credit: Chloé Bonnard

Commissariat général : Thierry Hesse, Commissaire Général du Mondial de l’Automobile

Coordination Automobile : Laurent Hériou, FFVE

Coordination Mode : David Herman, Conseiller artistique

Conseil Scientifique Mode : Lydia Kamitsis, Consultante et Curateur mode indépendant


Contact Presse:

Laure de Verdun – Attachée de Presse
AMC PROMOTION – 39 Avenue Franklin Roosevelt 75008 Paris
Tél : +33 (0)1 56 88 22 46
E : deverdun@amcpromotion.com  

The 2014 Paris Motor Show – Press room Courtesy of the 2014 Paris Motor Show

PRESS  CONTACTS

Communications Manager
Catherine Stucki

Communications Assistant
Emmanuelle Casola Gaudré
casola@amcpromotion.com  
+33 (0)1 56 88 22 58

Press Officers
Laure de Verdun
deverdun@amcpromotion.com  
+33 (0)1 56 88 22 46

Accreditation
Fabien Vaniglia
vaniglia@amcpromotion.com  
+33 (0)1 56 88 22 53


Source: 2014 Paris Mondial de L’Automobile

http://www.mondial-automobile.com/  



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