New York, USA - December 10, 2013 - Most of us assume globalization and increasing digital penetration means the era of big winners is gone forever. But the evidence suggests otherwise. Paradoxically, the comfortable balanced approach may no longer hedge risk effectively in such an interconnected world. (Hey, didn't everything in my investment portfolio go down together during the last crash?). Rather, with perspective, and the insight I gleaned from the Elberse book, it seems to me that we are moving into an era where less may be more; where a big idea is actually the big idea. Now go out and put that lens to work re-examining your business model and basic mission as a company. You'll be surprised by what you see.