Blue Gene/Q tackles major challenges of the day, delivers up to 100 petaflops at peak performance. When Blue Gene/Q is fully deployed in 2012 at Lawrence Livermore National Laboratory (LLNL), the system, named “Sequoia”, is expected to achieve 20 petaflops at peak performance, marking it as one of the fastest supercomputers in the world. Courtesy of IBM

Armonk, N.Y., USA - January 05, 2012

IBM (NYSE: IBM) today announced the European Commission (EC), the executive body of the European Union, has awarded 27 IBM Data Centers for energy efficiency, based on the European Union (EU) Code of Conduct for Data Centers.

The honor represents the largest portfolio of data centers from a single company to receive the recognition.

Steve Sams, Vice President, IBM Sites and Facilities Services Courtesy of IBM

The EU Code of Conduct was created in response to increasing energy consumption in data centers.

The EU aims to inform and encourage data center operators and owners to reduce energy consumption in a cost-effective manner without decreasing mission critical data center functions.

IBM Briefing Center Project Courtesy of IBM

The assessment is made against a set of best practices to reduce energy losses which include the usage of energy efficient hardware, installing free cooling and cold aisle containment.

Power usage effectiveness (PUE) is an indicator for how efficiently a computer data center uses its power.

In May, the Uptime Institute gave IBM data centers a rating of 1.65 for average power usage compared to the industry average of 1.8.

IBM Briefing Center Project Courtesy of IBM

The awarded 27 IBM Green Data Centers represent over 70 percent of IBM's strategic outsourcing data centers in 15 European countries.
Many of the data centers have also been designed to support cloud computing, in an effort to help clients around the world operate smarter.

IBM System Storage TS3500 Tape Library Lee Jesionowski, chief architect for IBM tape automation, loads the IBM System Storage TS3500 Tape Library, announced today with a new shuttle connection feature, pictured on the top of the system. The TS3500 is the first tape library system to provide over 2.7 exabytes of automated, low cost storage - enough to store nearly 3 times all the mobile data generated in the U.S. in 2010. Courtesy of IBM

The energy improvements implemented in these data centers helped IBM meet a goal set in 2007 to double the IT capacity of its data centers within three years without increasing the power consumption.

Harry van Dorenmalen, IBM Chairman, Europe. Courtesy of IBM

"Data centers have always been a critical part of IBM's heritage and are a significant part of our energy use and costs," said Harry van Dorenmalen, IBM Chairman, Europe.
"The recognition of our commitment and leadership by the EU Code of Conduct is important to us since energy and climate related issues are part of IBM's long standing corporate commitment to environmental leadership. Based on our Smarter Planet vision we can substantially reduce energy consumption in many ways in our society."

Technology Innovators Discuss IBM's Smarter Systems for a Smarter Planet. Some of IBM's Leading IT technologists discuss smart capabilities & benefits behind Smarter Systems for a Smarter Planet. Courtesy of IBM

IBM uses analytics to operate its data centers, implementing the company's Mobile Measurement Technology (MMT), which was developed by IBM Research.

Technology Innovators Discuss IBM's Smarter Systems for a Smarter Planet. Some of IBM's Leading IT technologists discuss smart capabilities & benefits behind Smarter Systems for a Smarter Planet. Courtesy of IBM

This technology instruments the data centers with thousands of sensors to record and analyze temperatures and air flow to detect hot and cold spots.

By providing energy flow insight, MMT provides the intelligence to efficiently cool its data centers with a high measure of security and reliability and significant reduction in cost.

Technology Innovators Discuss IBM's Smarter Systems for a Smarter Planet. Some of IBM's Leading IT technologists discuss smart capabilities & benefits behind Smarter Systems for a Smarter Planet. Courtesy of IBM

IBM also maintains energy efficiency leadership in its data centers by deploying uniform practices around the world including replacing older hardware equipment with more energy efficient servers, industry-leading server consolidation and virtualization rates and efficient, intelligent use of electric power and air cooling in data center facility operations.

Technology Innovators Discuss IBM's Smarter Systems for a Smarter Planet. Some of IBM's Leading IT technologists discuss smart capabilities & benefits behind Smarter Systems for a Smarter Planet. Courtesy of IBM

IBM services has leveraged its operational excellence from running energy efficient data centers to help hundreds of clients in Europe and around the world achieve similar results.

The 27 IBM Green Data Centers that have been honored by the EC represent over 70 percent of IBM's strategic outsourcing data centers in 15 European countries.

Technology Innovators Discuss IBM's Smarter Systems for a Smarter Planet. Some of IBM's Leading IT technologists discuss smart capabilities & benefits behind Smarter Systems for a Smarter Planet. Courtesy of IBM

The energy improvements implemented in these data centers helped IBM meet a goal to double their IT capacity within three years without increasing their power consumption.


About the EU Code of Conduct


This Code of Conduct has been created in response to increasing energy consumption in data centers and the need to reduce the related environmental, economic and energy supply security impacts.
The aim is to inform and stimulate data center operators and owners to reduce energy consumption in a cost-effective manner without hampering the mission critical function of data centers.

The Code of Conduct aims to achieve this by improving understanding of energy demand within the data center, raising awareness, and recommending energy efficient best practice and targets.


About IBM


For more information about IBM's Site and Facilities Services, please visit www.ibm.com/services/siteandfacilities  

For more information about IBM's Sustainability solutions, please visit
www.ibm.com/green  


Contact information

Darcy Hansen
IBM Media Contact
917-472-3692
hansenda@us.ibm.com  


Source: IBM

http://www-03.ibm.com/press/us/en/index.wss?re=2brf37  



Harry van Dorenmalen

Chairman IBM Europe

Harry van Dorenmalen Courtesy of IBM

Harry van Dorenmalen was appointed chairman of IBM Europe on October 1, 2010.

He represents IBM to the European Commission and other authorities such as NATO and the European Defence Agency.

He also oversees IBM’s corporate citizenship and university relations activities across the region.

Harry is also Country General Manager for IBM Netherlands, a position he has held since 2005.

Harry started his career at IBM in 1982 as a programmer.

Since then he held a series of leadership positions including General Manager of the Benelux region (until January 2011) and Vice President of IBM’s Industrial Sector business in Europe, Middle East & Africa, responsible for the Automotive and Electronics sector.

He has also been Managing Director for IBM’s business with Royal Philips Electronics.

Harry has also been Director of IBM’s Service Delivery Organisation in Europe and has enjoyed spells in the company’s professional services, manufacturing, application development and consulting divisions.

Harry holds a degree in Business Administration from the University of Delft.

He is married with two daughters.

In November 2010 Harry was elected Chairman for the influential Dutch industry association ICT-Office.

Appointed for a period of two years, he has been a board member since 2005.

His task is to secure a prominent role for information and communications technologies in the national agenda.


Source: IBM

http://www-03.ibm.com/press/us/en/index.wss  


Video
Technology Innovators Discuss IBM's Smarter Systems for a Smarter Planet

http://www-03.ibm.com/systems/smarter/?cm_sp=MTE15263  



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