This year, WWF is asking everyone to go "Beyond the Hour" once their lights come back on by committing to sustainable actions to make a difference and inspire lasting change. Courtesy of the Coca-Cola Company / YouTube

Atlanta, USA - Corporate, March 24, 2011

The Coca-Cola Company is encouraging its associates to join millions of individuals, companies and organizations around the world in making a collective statement on climate change by turning off all non-essential lights for WWF's Earth Hour this Saturday, March 26, from 8:30 to 9:30 p.m. local time.

This year, WWF is asking everyone to go "Beyond the Hour" once their lights come back on by committing to sustainable actions to make a difference and inspire lasting change. Courtesy of the Coca-Cola Company / YouTube

This symbolic effort supports The Coca-Cola Company and its bottling partners' actions to lessen their climate footprint by focusing efforts on four key areas where they can have the greatest impact on climate protection: refrigeration equipment; packaging; manufacturing; and fleet.

This year, WWF is asking everyone to go "Beyond the Hour" once their lights come back on by committing to sustainable actions to make a difference and inspire lasting change. Courtesy of the Coca-Cola Company / YouTube

The Company activated Earth Hour 2010 in more than 50 countries as part of the largest-ever voluntary action for the environment.

This year, WWF is asking everyone to go "Beyond the Hour" once their lights come back on by committing to sustainable actions to make a difference and inspire lasting change. Courtesy of the Coca-Cola Company / YouTube

This year, WWF is asking everyone to go "Beyond the Hour" once their lights come back on by committing to sustainable actions to make a difference and inspire lasting change.

This year, WWF is asking everyone to go "Beyond the Hour" once their lights come back on by committing to sustainable actions to make a difference and inspire lasting change. Courtesy of the Coca-Cola Company / YouTube

The Coca-Cola system's participation in Earth Hour demonstrates a continued commitment to building awareness about this global challenge.

This year, WWF is asking everyone to go "Beyond the Hour" once their lights come back on by committing to sustainable actions to make a difference and inspire lasting change. Courtesy of the Coca-Cola Company / YouTube

From taking part in a community event to enjoying a candlelight dinner at home, participating in Earth Hour with friends and family demonstrates that small actions, when taken globally, can make a big difference.

This year, WWF is asking everyone to go "Beyond the Hour" once their lights come back on by committing to sustainable actions to make a difference and inspire lasting change. Courtesy of the Coca-Cola Company / YouTube

From its inception as a single-city initiative in 2007, Earth Hour has grown into a global movement where hundreds of millions of people from every continent join together to acknowledge the importance of protecting our planet.

Courtesy of the Coca-Cola Company / YouTube

Iconic buildings, signs and landmarks from Europe to the Americas stand in darkness, and people across the world turn off their lights and join together in creating the vital conversation about the future of our planet.

Courtesy of the Coca-Cola Company / YouTube

Learn more about Earth Hour at

www.earthhour.org  

Courtesy of the Coca-Cola Company / YouTube

Video
Earth Hour 2011 Official video

http://www.youtube.com/watch?v=4Mxjbip6y04&feature   



About The Coca-Cola Company


The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

Led by Coca-Cola®, the world's most valuable brand, the Company's portfolio features 14 billion dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia®.

Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.

Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day.

With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.

For more information about our Company, please visit our website at

www.thecoca-colacompany.com  


Source: the Coca-Cola Company

http://www.thecoca-colacompany.com/  



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