For the second time in two weeks T-Mobile has announced taking the top spot in a JD Power survey, this time for highest ranking in retail customer satisfaction. Photo: T-Mobile

Bellevue, Wash., USA - August 12, 2010

The accolades continue to pour in as T-Mobile USA, Inc. maintains its focus on the most important contributor to the company’s success: our customers.

Today, T-Mobile earned the highest ranking in the J.D. Power and Associates 2010 Wireless Retail Sales Satisfaction Study Volume 2, the third consecutive highest ranking for T-Mobile in that study.

For the third consecutive year in a row, T-Mobile has won the highest ranking in wireless retail customer satisfaction by J.D. Power and Associates. Photo: T-Mobile

“Our employees are responsible for creating and delivering an outstanding experience for every T-Mobile customer, from the first moment they walk into a T-Mobile store, and we’re proud that wireless customers have rated T-Mobile highest again for our service,” said Lisa LaFosse, senior vice president, retail sales, T-Mobile USA.
“We are honored to receive the highest retail ranking for the third time in a row – it’s a demonstration of the professionalism of our retail sales team and our customer service partners. Most important, it reflects our continued success delivering an industry-leading service experience our customers and their families depend on.”

Source: J.D. Power and Associates 2010 U.S. Wireless Retail Sales Satisfaction Study - Volume 2

Today’s honor from J.D. Power and Associates is the latest accolade demonstrating that T-Mobile continues to set the standard for retail sales satisfaction in the wireless industry.

There are Android phones in many styles for every member of your family. Photo: T-Mobile

In each of the dimensions for which the study measures customer satisfaction, T-Mobile scores above the wireless industry average.
These dimensions include sales staff, price/promotion, store facility and store display.

There are Android phones in many styles for every member of your family. Photo: T-Mobile

The following results are indicative both of T-Mobile employees’ commitment to customer satisfaction at retail locations, and of the value customers receive at those locations:

• Sales staff. T-Mobile scores above the industry average in this dimension that measures customer satisfaction with the courtesy, speed and knowledge of retail sales employees.

• Price/promotion. T-Mobile scores significantly above the industry average in this dimension that measures customer satisfaction with the competitiveness of devices and service plans, as well as the attractiveness of price or product incentives.

• Store facility. T-Mobile ranks highest in the industry, and significantly above the industry average, for this dimension that measures customer satisfaction with retail stores’ cleanliness, layout, convenience and variety of devices available.

• Store display. T-Mobile ranks highest in the wireless industry in this dimension that measures customer satisfaction with the accessibility and ease-of-use of in-store displays, informational materials and demonstration units.

Results of the 2010 J.D. Power and Associates Wireless Retail Sales Satisfaction Study Volume 2 are based on 7,972 Internet survey interviews conducted between January 2010 and June 2010.

There are Android phones in many styles for every member of your family. Photo: T-Mobile

In addition, only two weeks ago T-Mobile received the highest ranking in the J.D. Power and Associates 2010 Wireless Customer Care Performance Study Volume 2, demonstrating the company’s commitment to delivering superior customer service online and over the phone, as well as in retail stores.

More information about J.D. Power and Associates studies can be found at

http://www.jdpower.com  


About T-Mobile USA, Inc.


Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG.

By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards.

T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most.
Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality.

For more information, please visit

http://www.T-Mobile.com  

T-Mobile is a federally registered trademark of Deutsche Telekom AG.


Media Contacts

T-Mobile USA Media Relations
(425) 378-4002
mediarelations@t-mobile.com


http://press.t-mobile.com/articles/Wireless-Retail-Satisfaction-2010