Visible Technologies, a leading provider of social media analysis and engagement solutions, today announced the expansion of its search reputation management business with the launch of TruReputation™.

TruReputation is a full suite of online reputation management services that provides individuals and corporations with an effective way to comprehensively manage their reputation in search engine results through assessment and measurement, protection and repair.

"With more than 8.6 billion searches happening online in the month of April 2009 alone, search engines are the primary tool people use to navigate the Internet. The influx of consumer-generated content on the Web, which can be highly biased or inaccurate, has caused the dynamic of search result rankings to rapidly fluctuate, making search reputation management even more of an imperative for individuals and businesses than ever before," said Jim Webber, executive vice president of TruReputation, Visible Technologies.
"In today's turbulent economic times with increased media scrutiny of our business leaders and public figures, protecting one's reputation online is no longer a luxury, it's a necessity."

To help individuals and organizations understand and measure their reputation rank in search engines, Visible Technologies also launched TruReputation Score, an index representing reputation across all major search engines.

By using a proprietary set of algorithms, the TruReputation Score reveals the sentiment of online content related to an individual's or company's search results: the higher the score, the more accurate the reflection of an individual or corporate brand in search results.

TruReputation Score is being offered free:

http://www.trureputationscore.com  

"Proactively building and promoting a positive reputation in search results is a natural fit with Visible Technologies' mission of empowering our clients to build customer advocacy and increase sales," said Blake Cahill, senior vice president of marketing, Visible Technologies.
"The expansion of our search reputation management service and launch of TruReputation enables our clients to ensure their brand is accurately reflected online."


Comprehensive Solution for Search Reputation Management


TruReputation is designed to help increase and manage brand visibility by building relevant search referrals, improving conversions and measuring success.

Visible Technologies optimizes online reputations by working closely with and advising TruReputation clients on developing critical personal and corporate brand management strategies.


TruReputation manages and protects business reputations by:

•Serving as an early warning and protection system for potential crisis issues

•Mitigating crisis damage reflected in search engine results

•Repairing and rebuilding brand reputation

•Protecting and defending brand reputation by promoting the most accurate and relevant brand content


TruReputation manages and protects personal reputations by:

•Helping individuals establish and own their name space in search results

•Promoting, defending and managing individual reputations by raising the visibility of the most relevant and accurate content

•Serving as an early warning and protection system for potential crisis issues

•Mitigating crisis damage and rebuilding name reputation in search engine results



Inaccurate and Biased Search Results Leaves a Lasting Effect on Business Results and Personal Identity


An April 2009 Aberdeen Research report, "Brand Reputation Management: Using Online Monitoring to Protect the Company's Crown Jewels," authored by research fellow Jeff Zabin, found organizations that embrace brand reputation management best practices not only have a better public image than other firms, but are twice as likely as peers to increase shareholder value.

TruReputation helps companies stay viable by protecting their reputation as well as develops and manages personal brands for individuals who are in the public eye and want to optimize their personal search results.

"Our clients are looking to promote their most valued online content and news coverage." Erin Byrne, Chief Digital Strategist, Burson Digital.
"Visible Technologies' online optimization solution has become a key part of our communications and positioning program. If content that's appearing in search engine results isn't consistent with the corporate reputation we're working to develop or protect, TruReputation successfully improves the results."

Due to the proliferation of online social conversations, brand reputation is emerging as a booming market. Industry pioneers have partnered to help shape best practices and standards, creating the Online Reputation Management Association (ORMA).

Visible Technologies is a founding member of ORMA and due to his pioneering work in the space, Webber was recently named to the organization's board of directors.


About Visible Technologies

Visible Technologies helps companies listen and learn what consumers are saying about them online, enables brands to participate in the right conversations with the right influencers at the right time.

With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue.
Its innovative truCAST® platform is the industry's first complete solution for social media analysis and participation.
Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful truREPUTATION™ suite of services.

For more information, go to

www.visibletechnologies.com  

www.trureputation.com  

or follow the blog at www.visinsights.com  


For more information, press only:

For Visible Technologies
Blake Cahill
425.957.6041
blake@visibletechnologies.com

06.10.09

http://www.visibletechnologies.com/press/pr_20090610.html  



D. Blake Cahill
Senior Vice President of Corporate Marketing for Visible Technologies

Blake Cahill is the Senior Vice President of Corporate Marketing for Visible Technologies.
He is responsible for executing marketing strategies, thought leadership, and analyst relations to increase market and customer awareness for revenue growth.

Prior to joining the company, Blake was the Vice President of Marketing and Product Management at SafeHarbor Technology Corporation, a Seattle based web-services firm, where he successfully reignited customer acquisition and retention programs, oversaw the launch of a new brand identity and significantly raised the profile of the firm with the analyst and media communities.

Blake has more than 16 years of executive management experiences leading marketing, sales, product management, and customer support organizations both domestically and internationally in a variety of technology, consumer, and telecommunications companies such as AT&T, Belgacom, Qwest, SBC, and ServiceMaster.com.
Through these diverse experiences Blake has witnessed the intersection that drives businesses and their results are uniquely conjoined to “listening to the customer” and he has developed some insights about the intersections of customer experience, brands, and technology.

Blake holds bachelor's degrees in political science, history, and business from Salve Regina University in Newport, Rhode Island.



Jim Webber
Founder and Executive Vice President of truREPUTATION at Visible Technologies.

Jim Webber is co-founder and Executive Vice President of truREPUTATION at Visible Technologies.
His primary responsibility is the management of truREPUTATION, the company's innovative online reputation management service.
Jim has been instrumental in Visible's growth since joining the company after holding various executive positions primarily in the technology industry for the past 18 years.

Prior to founding Visible, Jim was a senior vice president and general manager for a large U.S. outsourcing firm, where his responsibilities included management of marketing communications for Toyota Motors.

Previously Jim was vice president of marketing for technology and manufacturing companies including Creative Computers and Multiple Zones.

Jim was also formerly vice president of merchandising and marketing for one of the largest U.S. direct marketers of personal computing products where he managed an annual marketing budget of over $100 million.

Jim attended Washington State University where he earned his degrees in Business and Psychology.


http://www.visibletechnologies.com/management-team.html  


Video
Visible Technologies: TruCast Client Testimonials (HD)

http://www.youtube.com/watch?v=XHNvqAvlH20  


Video
Visible Technologies: Social Media Solutions (HD)

http://www.youtube.com/watch?v=77Rd_KQKuBk&NR=1