Bert Nordberg

London, UK – 17 August, 2009 – Sony Ericsson Mobile Communications today announces that Bert Nordberg, currently Executive Vice President of the Ericsson Group and Head of Ericsson Silicon Valley, will join Sony Ericsson as Co-President effective 1st September.

Mr. Nordberg will work closely with Sony Ericsson President Hideki (Dick) Komiyama and the entire senior management team to effect a smooth management transition.

Mr. Nordberg, who will be based at Sony Ericsson’s global headquarters in London, will assume the role of President, Sony Ericsson Mobile Communications, on 15 October, and Mr. Komiyama will retire from the company at the end of the year.

In addition, Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, and a member of the Board of Sony Ericsson, will become Chairman of the Board of Sony Ericsson on 15 October.
In his role as Chairman of the Board of Sony Ericsson, Mr. Stringer will succeed Carl-Henric Svanberg, President & CEO of Ericsson.

Hideki (Dick) Komiyama

Commenting on today’s announcement, Dick Komiyama said,
“The Sony Ericsson transformation programme I began over a year ago is more than half way completed, and I am pleased with what we have achieved so far. I believe it is the right time for me to begin transferring the leadership of the company to a person who is able to complete the transformation programme and lead Sony Ericsson through its next phase of development. I will continue to be involved with Sony Ericsson’s business until the end of the year and look forward to working closely with Bert to ensure a smooth handover.”

Carl-Henric Svanberg, President & CEO of Ericsson, and Chairman of the Board of Sony Ericsson, said,
“In the two years he has been at Sony Ericsson Dick Komiyama has made some very important changes to their organisation and laid the foundation for the company’s turn-around. Although we are sorry to see him leave Sony Ericsson, we fully respect his decision.”
He added,
“Bert Nordberg has a strong track-record in the area of business realignment and was instrumental in the transformation of Ericsson in the years 2002 – 2003. I am confident he will be able to build upon the foundation Dick has created and lead the final stages of Sony Ericsson’s transformation. Bert also brings a wealth of experience in telecommunications network infrastructure and in sales, where he has been a key driver of Ericsson’s overall growth from 117 billion to more than 200 billion SEK today.”

Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, said,
“We want to thank Dick Komiyama for his leadership in spearheading critical changes at Sony Ericsson over the past two years. The company is now well-positioned to capitalise on growth opportunities and return to profitability. Dick has made an enormous contribution to Sony Ericsson in a short time, as well as to Sony Corporation in the years before that. We wish him all the best in his retirement. We are delighted that Bert Nordberg is joining the company as a strong and worthy successor to Dick. Bert brings tremendous experience and enthusiasm to his new role, and with his strong telecommunications background he will lead Sony Ericsson into a very bright future.”

Bert Nordberg said,
“I am very pleased to be joining Sony Ericsson. With the growing importance of open source platforms, applications and content in the mobile handset industry, I believe the experiences I have gained in Silicon Valley will be very relevant to Sony Ericsson’s business going forward. I look forward to working with Dick Komiyama in the transition phase and getting to know the rest of the Sony Ericsson management team.”


http://www.sonyericsson.com/cws/corpora-te/press/pressreleases/pressreleasede-
tails/dkbnannouncement2009-20090817



Biography of Hideki (Dick) Komiyama

Hideki (Dick) Komiyama

Overview of Professional Experience

Hideki (Dick) Komiyama became President of Sony Ericsson Mobile Communications on 1st November 2007 and is based at the company’s offices in London, UK.
In his first few months at Sony Ericsson Dick has travelled extensively and visited the company’s main sites and offices around the world, as well as met with operator customers and members of the media.
During the February 2008 Mobile World Congress in Barcelona he accepted the ‘Best Handset’ award for the W910 WALKMAN® music phone on behalf of the company.

Dick joined Sony Ericsson from Sony Corporation, in Tokyo, Japan, where he was Executive Vice President and took the lead for Sony’s global sales and marketing strategies. Concurrently, he served as Chairman of the Board of Sony Electronics Inc. in the USA.

Prior to these positions, Dick served as President and Chief Operating Officer of Sony Electronics Inc., where he guided the company’s evolution from the digital world to broadband by encouraging the creation of devices and services that enhanced consumer lifestyles, whilst developing new business-to-business solutions.
Before this role, he was president of Sony’s Electronic Devices Marketing Group in Tokyo, where he was responsible for the sales and marketing of semiconductors, devices and components globally.

Educational Background

Dick holds an M.B.A. from the Wharton School of Business and Finance in Philadelphia.
He completed the Advanced Management Program at Harvard Business School in Cambridge, Massachusetts, in 1988.
Born in Japan, Dick earned a B.S. degree in electrical engineering from Waseda University in Tokyo.




Biography of Bert Nordberg

Bert Nordberg

Overview of Professional Experience

From 2008 Bert Nordberg is Executive Vice President and Head of Ericsson Silicon Valley, based in California, USA.

From April 6, 2004 to January 31, 2008, Bert Nordberg was Executive Vice President, Group Function Sales and Marketing, Ericsson, based in Sweden.
Bert Nordberg became Senior Vice President, Group Function Sales and Marketing, on December 31, 2003.

From May 1, 2002 to December 31, 2003, Bert Nordberg was Head of Business Unit Systems, and from 2001 to 2002 he was Head of Business Unit Global Services.
In July 2000 Bert Nordberg was appointed Executive Vice President of Division Global Services.
From 1999 to 2000 he was Executive Vice President of Ericsson Services, which included all services for the Operator Segment.
Bert Nordberg joined Ericsson in Sweden in 1996 as Head of Enterprise Services, which provided all services for their Enterprise Segments.
His experience during the period of 1985 to 1996 included various positions with Data General Corporation and Digital Equipment Corporation in Sweden.

Educational Background

Bert Nordberg was born in Malmö, Sweden, in 1956.
He received degrees in Electronic Engineering in 1978 and Engineer in the Swedish Marines from Berga, Sweden, in 1980.
He has complemented these degrees with courses in International Management, Marketing and Finance at INSEAD University, France.

August 2009


http://www.sonyericsson.com/cws/corporate/compa-ny/aboutus/executivebiographies


Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008.
Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America.
Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

http://www.sonyericsson.com/