The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

Turin, Italy - May 18, 2011

Fiat and Gucci unveil the 500 By Gucci advertising campaign featuring Natasha Poly

Fiat and Gucci announce the debut of the 500 by Gucci advertising campaign, appearing in newspapers and lifestyle magazines worldwide from May.

The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

The launch follows the recent unveiling of the special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile.

The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

Shot by Mert Alas and Marcus Piggott in Rome, the campaign, conceived by Giannini, features model Natasha Poly as the protagonist of the 500 by Gucci.

The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

Sporting a Gucci one-of-a-kind black leather ensemble, Poly embodies the essence of travelling in style and living life at full speed.

The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

The single and double-page spreads will appear in publications throughout the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary.

The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

The 500 by Gucci is initially available from April 1st to June 30th exclusively by pre-order online at

www.500bygucci.com  

with a list price that starts from 17.100 euro all inclusive.

The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

A series of exclusive locations in metropolitan cities such as Paris, London, and Tokyo are presenting a preview of the car before the European commercial launch in June.

The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

The 500 by Gucci will then become available in the rest of the world at the end of the year.

The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

The communications activity behind the worldwide launch of the 500 by Gucci is being developed with the support of Lapo Elkann and his agency, Independent Ideas, including the fully integrated above and below-the-line campaign.

The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

Riccardo Ruini is responsible for the art direction for the campaign.

The special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Courtesy of Fiat

For behind the scenes access, exclusive content, and a look at the 500 by Gucci Collection, please visit

www.500bygucci.com  




Source: Fiat

http://www.fiatgroupautomobilespress.com/press/article/11073  



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