Motorola XOOM WiFi Courtesy of Motorola Mobility Inc.

Libertyville, Ill., USA – May 10, 2011

Motorola Mobility, Inc. (NYSE: MMI) today announced that it has acquired SunUp Digital Systems, a software provider based in Santa Clara, California.

Motorola XOOM 3G Courtesy of Motorola Mobility Inc.

Terms of the transaction were not disclosed.

Introducing MOTOROLA PRO, a work phone so pumped with features you cannot wait to take it home too. Today, is a good day to leave work early. Courtesy of Motorola Mobility Inc. / YouTube

“Consumers are increasingly using companion devices to augment and personalize their entertainment experience, and with the acquisition of SunUp, Motorola Mobility strengthens its ability to enable service providers to rapidly create and manage advanced revenue-generating video services across multiple screens,” said John Burke, senior vice president and general manager, Converged Experiences, Motorola Mobility.

Introducing MOTOROLA PRO, a work phone so pumped with features you cannot wait to take it home too. Today, is a good day to leave work early. Courtesy of Motorola Mobility Inc. / YouTube

“SunUp software will enhance the Motorola Medios software platform, providing the ability, for example, to enforce content rights and to manage live content across multiple screens.“ Added Burke.

Introducing MOTOROLA PRO, a work phone so pumped with features you cannot wait to take it home too. Today, is a good day to leave work early. Courtesy of Motorola Mobility Inc. / YouTube

SunUp’s software enables reliable and cost-efficient video content delivery to multiple screens, such as television, smartphones and tablets, from ingest and deployment to rights management and provider payment.

Introducing MOTOROLA PRO, a work phone so pumped with features you cannot wait to take it home too. Today, is a good day to leave work early. Courtesy of Motorola Mobility Inc. / YouTube

For service providers, SunUp’s software rapidly automates tasks and unifies subsystems with a comprehensive set of modular, open standards-based applications for content, service, business process and workflow management.

Introducing MOTOROLA PRO, a work phone so pumped with features you cannot wait to take it home too. Today, is a good day to leave work early. Courtesy of Motorola Mobility Inc. / YouTube

“The ability to deliver content on multiple platforms while ensuring protection of content owner rights is paramount,” said Praveen Sharma, president and CEO, SunUp Digital Systems.
“We’re excited to be joining Motorola Mobility and to be integrating our software within the Medios platform to offer contract and rights management, resource management, and linear and non-linear content to service providers as part of Motorola’s end-to-end content delivery portfolio.”

Videoflow is part of Motorola Medios, a service management software system that seamlessly integrates web and walled-garden content. Medios creates a secure media delivery platform that enables service providers to rapidly evolve their service offering and personalize consumer experiences across multiple screens and networks to capitalize on the business opportunities enabled by the Internet Era of TV. Courtesy of Motorola Mobility Inc. / YouTube

About Motorola Mobility


Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people's lives.

Motorola Mobility Inc. Headquarters Facility in Libertyville, IL, USA. Courtesy of Motorola Mobility Inc.

Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices.

For more information, visit motorola.com/mobility  

Videoflow is part of Motorola Medios, a service management software system that seamlessly integrates web and walled-garden content. Medios creates a secure media delivery platform that enables service providers to rapidly evolve their service offering and personalize consumer experiences across multiple screens and networks to capitalize on the business opportunities enabled by the Internet Era of TV. Courtesy of Motorola Mobility Inc. / YouTube

Media Contacts:

Stephanie Forrest
+44 1256-488-111
stephanie.forrest@motorola.com  
Motorola Mobility, Inc.

Dean Lindroth
+ 1 847-523-2858
dean.lindroth@motorola.com  
Motorola Mobility, Inc. Investor Relations


Source: Motorola Mobility Inc.

http://mediacenter.motorola.com/Press-Releases/Motorola-Mobility-Acquires-SunUp-Digital-Systems-36a9.aspx  

Motorola Medios Architecture Courtesy of Motorola Mobility Inc.

Praveen Sharma

President and CEO, SunUp Digital Systems

Praveen Sharma is President & CEO of SunUp Digital Systems. Praveen is also one of the founders of SunUp.
His contributions include the original concepts, design and implementation of high-channel count digital facility management and control software.
His responsibilities include business development, overall direction, and vision for the company.

Prior to SunUp, Praveen worked as a Director and Project Manager with Advansoft Research Corp., where he was involved in development and implementation work for VLSI and Memory test applications, Computer-aided Design and Test applications.

Previously, he worked with National Semiconductor as a Senior Software Engineer related to CAD Software applications development.

Praveen received a BS in Computer Science from the University of Iowa, Iowa City, Iowa and a B.A. (Hons) and M.A. in Economics from University of Delhi.

Source: SunUp Digital Systems

http://www.sunup.com/management.htm  



John Burke

Senior Vice President, General Manager, Converged Experiences, Motorola Mobility

John Burke Courtesy of Motorola Mobility Inc.

John Burke is leading the team responsible for delivering breakthrough devices, software and services that enable carriers and service providers worldwide to offer converged media experiences to their subscribers.

The comprehensive software portfolio includes Motorola Medios multi-screen service management, EDGE service assurance, SecureMedia DRM and 4Home managed services.

Previously, Burke was senior vice president and general manager of Broadband Home Solutions (BHS) for Motorola Mobility.

BHS was the world’s leading supplier of digital entertainment devices and digital video networks for video service providers.

The BHS portfolio included solutions to ingest, process, manage, merchandise, assure, protect and distribute digital media, as well as consumer-premise equipment (CPE) such as set-tops, cable/DSL modems and gateways, and media mobility accessories.

Burke has been an active participant in the dynamic home entertainment business for many years.
He played a pivotal role in increasing Motorola’s market position in video domestically and internationally.
Under his direction, Motorola transitioned its high-speed data business from proprietary products to become the leading player in the open-standard DOCSIS market.

Burke joined Motorola in 2000 with the acquisition of General Instrument Corp., where he spent 15 years in a variety of leadership positions, including corporate vice president and general manager of the Consumer Solutions Business and corporate vice president and general manager of Voice & Data CPE solutions.

John received his bachelor's degree in business administration from The Ohio State University, and a master's degree in management from Saint Joseph's University.

He is a frequent author and speaker on industry topics.

Burke also is a member of Cable & Telecommunications Association for Marketing (CTAM), and the National Cable & Telecommunications Association (NCTA), where he represents Motorola Mobility on The Cable Show planning committee.


Source: Motorola Mobility Inc.

http://mediacenter.motorola.com/Executive-Team/John-Burke-356a.aspx  



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