Design: SUPERSONIC, Designer: Marko Luković, Serbia. Marko Luković - Marko Design. Award-winning at home and abroad, the most famous Serbian industrial designer of the younger generation, Marko Luković (age 33), a professor at the Department of Industrial Design, Faculty of Applied Arts in Belgrade. Award for design of SUPERSONIC car for the year 2021 - among 1000 offers at Michelin Challenge Design 2011 - Premiere on North American International Motor Show in Detroit, 10-23 January 2011. SUPERSONIC is the car that satisfies all needs of the vehicle of the tomorrow which will be driven through and beyond huge urban towns of 21st century all over The World. Courtesy of Michelin Challenge Design

Detroit, USA - January 10, 2011

First introduced at the 2002 North American International Auto Show (NAIAS), the Michelin Challenge Design program now celebrates its tenth year.

Courtesy of Michelin Challenge Design

The program celebrates its milestone by returning to the Auto Show with an exhibit displaying various forms of design innovation and examples of the partnerships necessary to make this kind of program a long-term success.

Courtesy of Michelin Challenge Design

Created to recognize and support design by providing an opportunity for designers from all over the world to present their most interesting works at one of the world's premiere auto shows, the program has seen dramatic growth it its first decade.

Design: SUPERSONIC, Designer: Marko Luković, Serbia. The steering of the car is based on the Drive-By-Wire system. There are no mechanical linkages for the steering and brakes. The transmission is automatic. This leave a big space in the cabin and the rest of the car body. Courtesy of Michelin Challenge Design

Michelin Challenge Design has received nearly 3,000 entries over ten years.
Participants have represented 98 countries.

Design: SUPERSONIC, Designer: Marko Luković, Serbia. The architecture and design of SUPERSONIC is very radical and original comparing any car of today and many other concept cars. Two people could be carried, they sit in tandem (in-line, one behind the other) like in a cockpit of super aircraft. The aerodynamics are superb. The main inspiration is found on high-speed airplanes well known as Supersonic flying aircrafts. Courtesy of Michelin Challenge Design

In this first year (2003 NAIAS) 17 of 125 submissions were selected to be displayed in the exhibit.

This year, 34 works were selected out of a record 970 entries.

Design: SUPERSONIC, Designer: Marko Luković, Serbia. SUPERSONIC has a three wheel based construction. Each of rear wheels is driven by their own powerful electric motor. The front wheel is hidden and two rear wheels are equipped by circle Neon blue lights for better visibility and safety in traffic at night. Courtesy of Michelin Challenge Design

While Michelin Challenge Design has doubled the works displayed, the number of submissions has increased by a whopping 729 percent.

Pre-registration has started for the 2012 Michelin Challenge Design, and initial feedback indicates another record year is in store.

Design: SUPERSONIC, Designer: Marko Luković, Serbia. The new innovation is that those three super-batteries are placed at the rear part of the SUPERSONIC. They are removable from the vehicle, so owner of the car can take those batteries to recharge them at any place where it is possible (home, office, hotel, or specialized public electric station). There would not be a need to drive the car to nearest electric source anymore. At the same time, the batteries are a nice stylistic detail on the rear end of the vehicle. Courtesy of Michelin Challenge Design

Repeat jurors, including Freeman Thomas, Ford Motor Company; David Marek, Honda R&D Americas; Geza Loczi, Volvo Monitoring and Safety Center; Frank Saucedo, General Motors Advanced Design, say the quality of the work submitted for judging has increased each year as well.

Design: SUPERSONIC, Designer: Marko Luković, Serbia. Inside are electronic gadgets and a GPS navigation is connected via satellite to CTSC (City Traffic & Security Center) which assists and suggests crucial activities to all drivers in some specific area. "Automatic pilot (driver)” mode is a standard feature. Courtesy of Michelin Challenge Design

The Michelin Challenge Design jury has included 40 judges from all over the automotive industry.

Among the more than twenty organizations represented have been BMW Designworks, Chrysler, Ford Motor Company, General Motors, Volvo, Mercedes-Benz, and Nissan.

Design: SUPERSONIC, Designer: Marko Luković, Serbia. For the best possible visibility and connection with the social environment, the whole of the roof is made of photosensitive glass, to stop the passenger from heating it could be instantly darkened with liquid crystal. Courtesy of Michelin Challenge Design

Newcomers for 2011 included Phil Zak, Hyundai Americas Technical Center; Franz von Holzhausen, Tesla; and Anne Asensio, Dassault Systemes.

Interest from the design community that the program serves to support and encourage is evident by a 50 percent increase in the number of participating jurors from the 2003 to the 2011 juries.

Stewart Reed, Chair of the Transportation Design Department at Art Center College of Design, participated first as juror and then as jury chairman, has been a part of every Michelin Challenge Design jury.

Design: SUPERSONIC, Designer: Marko Luković, Serbia. Light materials such as aluminum (with few harder metal-parts) and composite materials are used for the exterior panels and inner safety cage construction. The vehicle is very light, but safe. Courtesy of Michelin Challenge Design

Michelin Challenge Design helps drive awareness of the growing importance of the role of design in vehicle development and the challenges that face the discipline.

Bringing together top designers and transportation experts to review ideas and solutions from all over the world inspires these professionals in their studios.

In the first NAIAS display, Michelin Challenge Design focused on work from iconic and inspirational Italian designers.

Then, the first theme paid homage to Michelin's home in France, as participants were challenged with creating design concepts that reflected the unique character of French design.

Later design challenges looked at a possible future for vehicles in China and the influence of German design.

In 2009, participants expressed their vision of America's iconic vehicle design under the theme: Brave + Bold.

Transportation and industry challenges explored through Michelin Challenge Design have included: solutions for alternative powertrains; vehicle-to-vehicle safety issues; safer fuel-efficient, smaller vehicles; and the future of electrifying vehicles.

A strong history of inspiring themes led to the 2011 Michelin Challenge Design theme "Plus 10: The Best is Yet to Come."

For Michelin, the first ten years of the Michelin Challenge Design program are just the beginning.

The theme for 2012, being announced at NAIAS, is:

City 2046: Art, Life and Ingenuity.

In honor of Michelin's tradition of innovation, 2046 was chosen because it is the 100th anniversary of the radial tire.

With the 2012 Michelin Challenge Design, we are asking our participants to present their vision of city transportation for Paris, Shanghai, Mumbai, Rio de Janiero or Los Angeles for the year 2046.

Courtesy of Michelin Challenge Design

Each of these cities has a specific set of challenges, and disruptive innovation may be what we need to see to get transportation from the formula we use today to that of 2046.

Registration for the 2012 Michelin Challenge Design opened to the strongest response in Challenge's history.

From the first week, submissions have exceeded the record-setting 2011 Michelin Challenge Design.

Participants in the 2012 competition will choose between Paris, Shanghai, Mumbai, Rio de Janiero or Los Angeles and design a personal, ground-based vehicle capable of transporting between 2 and 10 people.

In selecting a city, the vehicle proposal must provide a solution to the transportation issues unique to that city.

Pre-registration and entry submission information is available at

www.michelinchallengedesign.com  

Michelin Challenge Design: The First Ten Years

2002: Italy
Michelin Challenge Design made its debut at NAIAS with a display featuring work from iconic and inspirational Italian designers.

2003: France
As France is home to Michelin and design is integral to the company’s heritage, homage was paid to French design.
Participants from around the world created works that reflect the unique and special character of French design, in past, present and future forms.

2004: China
China’s market potential was catching the world’s attention at this time.
Michelin Challenge Design participants turned their attention to designs that would be successful in meeting the accelerating demand for that emerging auto market.

2005: Germany
Continuing the geographic theme, in 2005 the design works displayed demonstrated the influence of German design and the country’s events, people and icons that inspired the automotive design community.

2006: California
Alternative powertrains were gaining mainstream attention when Michelin Challenge Design displayed California focused vehicle designs that incorporated an alternative powertrain. Displayed works best considered the effect of powertrain on tire size and appearance, and the role electronic technologies could play in tire systems.

2007: Sharing the Road
Safety is a constant concern. In 2007, Michelin Challenge Design participants created vehicle designs meant for North America that enhanced safety features for vehicle occupants, but also safety for those who share the road.

2008: Smaller. Safer. Better
As fuel efficiency concerns drive attention to smaller vehicles, the 2008 Michelin Challenge Design participants created vehicle design concepts with attributes that make smaller vehicles safer, particularly in urban environments.

2009: Brave + Bold
America has a history of iconic vehicle design.
For 2009, participants were challenged to propose America’s next iconic vehicle. Uniqueness, emotional appeal, design courage and technical execution were among the criteria judged.

2010: Electrifying!
Electric vehicles will take an increasing role in the urban vehicle landscape.
In 2010, participants created attractive and usable vehicle designs that integrated electric components and could improve energy efficiency and minimize environmental impact.

2011: Plus 10
The 2011 Michelin Challenge Design display is home to vehicle designs that participants see their neighbors using in 2021.
These designers were asked to address the preferences, lifestyle, and transportation needs for people in their corner of the world.

Michelin Challenge Design Jury

Michelin Challenge Design has had 40 judges over the past 10 years.

• Stewart Reed, Chair, Transportation Design Dept., Art Center College of Design, Consultant and Jury Chairman, Michelin Challenge Design
• Alfonso Albaisa, Vice President, Nissan Design America, Inc.
• Wolfgang-Dieter Appel, Director of Vehicle Engineering, Audi Sport
• Anne Asensio, Vice President of Design Experience, Dassault Systemes
• John Boesel, President and CEO, CALSTART
• Greg Brew, Director of Industrial Design, Polaris Industries, Inc.
• Peter Brock, Photographer, Journalist, Automotive Designer
• Chris Chapman, BMW Designworks USA
• Luigi Colani, Legendary Industrial Designer
• Shawn Collins, Former Transportation Design Student, Art Center,
• College of Design
• Luciano D’Ambrosio, Segna Design
• Jason Hill, President, Eleven LLC
• Ron Ihrig, R. Ihrig Design
• Tisha Johnson, Volvo Monitoring Concept Center
• Chuck Jordan, Retired, Vice President of Design, General Motors
• Professor Harald Leschke, Retired, Dir. Adv. Design Projects-Corporate Design, Mercedes-Benz
• Patrick le Quement, Senior Vice President of Corporate Design, Renault
• Geza Loczi, Director of Design, Volvo Monitoring Concept Center
• Dr. Paul MacCready, Founder, AeroVironment, Inc
• Dave Marek, Chief Designer & Sr. Manager, Automotive Styling,
• Group, Honda R&D-Americas
• Professor Gordon Murray, Retired, Technical Dir./Exec. Dir.
• Victor Nacif, Vice President of Design, Nissan Design Europe
• Ruben Perfetti, Director of Design, Volvo Trucks
• Bill Porter, Retired, General Motors Design, CCS, Wayne State
• Dave Rand, Retired, General Motors
• Burt Rutan, Founder, Scaled Composites, LLC and an American aerospace engineer
• Dick Ruzzin, Retired, General Motors Design
• Frank Saucedo, Director, General Motors Advanced Design Studio
• Anthony Stein, President & Technical Director, Safety Research Associates, Inc.
• Gerhard Steinle, Prism Design
• Dan Sturges, Mobility Design
• Freeman Thomas, Director, Strategic Design, Ford Motor Company
• Franz von Holzhausen, Chief Designer, Tesla
• Shouzhi Wang, Professor, Art Center College of Design
• Geoff Wardle, Associate Chair, Transportation Design Dept., Art Center College of Design
• Ezekiel Cole Wheeler, Former Transportation Design Student,
• s Art Center College of Design
• Nathan Wills, Former Transportation Design Student, Art Center College of Design
• Chao-hsi Wu, Professor, Purdue University
• Zuo Yuan, Professor, Massachusetts College of Art
• Phillip Zak, Chief Designer, Hyundai


Michelin Challenge Design Facts


• Twenty Manufacturers or design companies have provided full size vehicles for Michelin Challenge Design.

• Michelin Challenge Design has attracted more than 3,000 entries over the past 10 years from 98 different countries.


About Michelin Challenge Design


Michelin Challenge Design ( www.michelinchallengedesign.com ) was launched in 2001 as a way to showcase creativity and innovation in vehicle design on a global scale around a central theme.

Each year, Michelin invites designers around the world, from individuals to small and large companies, to create and display significant design work that would normally not have an opportunity to be shown at a major auto show.


About Michelin


Dedicated to the improvement of sustainable mobility, Michelin ( www.michelin.com ) designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy duty trucks, motorcycles and the space shuttle.

The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America.

Headquartered in Greenville, S.C., Michelin North America employs approximately 20,900 and operates 18 major manufacturing plants in 16 locations.

For more information, visit

www.MichelinMedia.com  

or contact:

Lynne Fowler
Michelin North America, Inc.
Office: 1 864 458 6365
Cell: 1 864 561 9914
lynne.fowler@us.michelin.com  

Stephanie Brinley
EMC Strategic Communications
Office: 1-248-816-0108
Cell: 1-248-703-8172
stephanie@emcstrategic.com  


Source: Michelin Challenge Design

http://www.michelinchallengedesign.com/  



ASTROMAN Magazine - 2011.04.26

Michelin Sweeps 2011 J.D. Power And Associates Awards

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ASTROMAN Magazine - 2011.04.26

2011 Michelin Challenge Design Jury

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ASTROMAN Magazine - 2010.03.27

GM Unveils EN-V Concept: A Vision for Future Urban Mobility

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