Central Courtyard of the Masdar Institute Campus Courtesy of Masdar City

Abu Dhabi, UAE - March 31, 2011

Masdar City today announced the launch of ‘The Market@Masdar City,’ a family-focused street fair and organic market that will offer Abu Dhabi residents a glimpse at life in one of the world’s must sustainable, urban developments.

Exterior Facade of Masdar Institute Campus. Courtesy of Masdar City

The event will be held from 10.00am-5.00pm on Friday, 29 April at the Masdar Institute of Science and Technology (MI) campus.
The event is free to the public.

Central Courtyard of Masdar Institute Campus. Courtesy of Masdar City

The Market@Masdar City will feature recreational activities for the entire family, including entertainment and games for children.

Central Courtyard and Wind Tower of the Masdar Institute Campus Courtesy of Masdar City

In addition, visitors will have an opportunity to ride Masdar City’s electric driverless Personal Rapid Transport (PRT) pod cars, which will whisk guests to and from the MI campus.

Exterior Facade of Masdar Institute Campus and Wind Tower. Courtesy of Masdar City

The Market@Masdar City will run as a monthly event, except in the hot season from May to September, and will offer retail exhibitors an opportunity to display a wide range of organic food from Abu Dhabi local farms, organic beauty & spa products, as well as recycled stationary, arts and crafts including jewellery.

A streetscape at the Masdar Institute Campus, Masdar City. Courtesy of Masdar City

A children’s entertainment section, henna designs, face painting will be part of the local fair.

Children at Masdar Institute Campus, Masdar City. Courtesy of Masdar City

Alan Frost, Director of Masdar City, said,
“Masdar City is open to the public and is a living example of what Abu Dhabi can achieve and its commitment to sustainable living. We encourage people to begin sharing the Masdar experience and to be part of the historic development in creating one of the world’s most sustainable cities.”

Alan Frost, Director of Masdar City. Courtesy of Masdar City

“The principles of sustainable living are truly evident at the Masdar Institute campus, where nearly 180 students from around the world have come to live and study,” added Mr. Frost.
“The ‘Market @ Masdar City’ is a good recreational and educational opportunity for visitors to see how sustainability can be brought to life – not only at Masdar City, but to the entire Abu Dhabi community.”

A streetscape of the Masdar Institute Campus at Masdar City. Courtesy of Masdar City

The campus at Masdar employs a blend of contemporary and traditional Arabian architecture.

Innovations in passive design and green building materials, including the recycled aluminum façades, are part of a sophisticated design that offers a naturally cooler environment with shaded walkways.

A side street of the Masdar Institute Campus, Masdar City. Courtesy of Masdar City

Visitors will also be able to see and learn about the ‘green’ landmarks on the campus, such as the Wind Tower and the Knowledge Centre.

Located 17km from downtown Abu Dhabi, Masdar City is a high-density, pedestrian-friendly development, where current and future renewable energy and clean technologies are showcased, marketed, researched, developed, tested and implemented.

For more details about the The Market@Masdar City, please email

joinus@masdarcity.ae  


About Masdar


Masdar is Abu Dhabi’s multi-faceted initiative advancing the development, commercialisation and deployment of renewable and alternative energy technologies and solutions.

Masdar City Master Plan Courtesy of Masdar City

The company serves as a link between today’s fossil fuel economy and the energy economy of the future - developing the “greenprint” for how we will live and work tomorrow.

Artist Impression: Night Ariel View of Central Plaza at Masdar City. Courtesy of Masdar City

Backed by the stability and reputation of the Mubadala Development Company, an investment vehicle of the government of Abu Dhabi, Masdar is dedicated to the emirate’s long-term vision for the future of energy.

For more information about the Masdar Initiative, please visit:

www.masdar.ae  

For more information contact:
Name: Meray Atef
Email: press@masdar.ae
Phone: +971 2 653 6014


Source: Masdar City

http://www.masdarcity.ae/en/75/resource-centre/press-releases/?view=details&id=84  



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