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Steve Wozniak, Co-Founder Apple Computer. Photo courtesy CeBIT 2014

Hannover, Germany - March 14, 2014

- Trade professionals account for over 90 percent of total attendance

- Higher turnout from abroad

- Event generates deals worth some 25 billion euros

CeBIT 2014 closed on Friday, March 14, receiving positive reviews from exhibitors, the IT sector and the tradeshow’s own organizers.

Steve Wozniak, Co-Founder Apple Computer.
Photo courtesy CeBIT 2014

“The revamped CeBIT has proven a complete success. Our sharp focus on business users really hit the mark,” said Oliver Frese, the Deutsche Messe Managing Board member in charge of CeBIT, at the closing press conference on Friday.
“Our exhibitors have succeeded in reaching their goals, as indeed have we, the organizers. The newly refocused CeBIT is and remains the world’s leading IT showcase and business event.”

Steve Wozniak, Co-Founder Apple Computer.
Photo courtesy CeBIT 2014

This year’s show led to total capital expenditures totaling some EUR 25 billion – an all-time high.

As this year’s official Partner Country, Great Britain showcased its stunning IT achievements and outstandingly innovative spirit.

For this year’s CeBIT, Deutsche Messe had its sights set purely on trade visitors.

CeBIT 2014 - Hannover, Germany.
Stephan Weil, Minister President of Lower Saxony; Prof. Dieter Kempf, President of the German Association for Information Technology, Telecommunications and New Media e.V. – BITKOM; H. E. David Cameron, Prime Minister of the United Kingdom of Great Britain and Northern Ireland; Dr. Angela Merkel, Chancellor of the Federal Republic of Germany and Prof. Dr. Dr. h.c. mult. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG.
Photo courtesy CeBIT 2014

“Our attendance figures clearly reflect this emphasis, with 92 percent of all visitors consisting of IT professionals. One in every three came from top management, and more than 25% of visitors came from abroad.” Frese is convinced this represents the ideal foundation for the future of CeBIT:
“The show is going to retain its 100% business focus as we work together with exhibitors and other partners to fine-tune the event for future growth,” he declared.

CeBIT 2014 - Hannover, Germany.
Partner Country Great Britain filled the House of Nations at the exhibition center.
Photo courtesy CeBIT 2014

Frese emphasized that the new-look CeBIT had succeeded in meeting all its major targets.

“The new site layout made it easy for trade visitors from some 100 different countries to zero in on the topics of greatest interest to them,” he noted.

Photo courtesy CeBIT 2014

On average, each attending IT professional visited a total of 26 stands – more than at any previous CeBIT – and talks revolved around specific projects and concrete deals.

According to Oliver Frese,
"25 billion euros worth of business have been negotiated here at CeBIT, up by as much as 25 percent over last year’s figures."

Photo courtesy CeBIT 2014

The CeBIT Global Conferences (CGC) perfectly mirrored and amplified the topics covered throughout the show, and the new Hall 8 location put the conferences at the heart of the action.

With a lineup of over 140 speakers at 70 different conference events, the CGC treated audiences to such iconic personalities as Steve Wozniak and Jimmy Wales, underscoring its reputation as the digital world’s leading convention.

Photo courtesy CeBIT 2014

CGC 2014 drew a total audience of around 3,000, despite charging admission for the first time ever.

This was also the most youthful CeBIT ever:
“Over 300 start-ups brought new energy, entrepreneurial drive and creativity to this year’s CeBIT,” Frese observed.

Photo courtesy CeBIT 2014

The 50 startups exhibiting in the CODE_n showcase in Hall 16 were a standout attraction.

The young entrepreneurs were able to build relationships with large numbers of established firms, investors and venture capitalists, and were clearly pleased with the results.

The C-Level programs aimed at top executives also proved highly popular.

Photo courtesy CeBIT 2014

“Yet again, we have seen that the presence of top decision-makers automatically leads to greater attendance by other top decision-makers. More than 2,000 CIOs and other managers attended CeBIT 2014. This means we have more than tripled our turnout in this choice segment,” said a delighted Frese.

Photo courtesy CeBIT 2014

Jan Geldmacher, CEO of Vodafone Global Enterprise and Chairman of the CeBIT Exhibitors’ Committee, also gave this year’s show high marks:
“The new CeBIT strategy with a clear focus on trade visitors and a stronger emphasis on international participation really hit the mark. This is great for us, because our CeBIT objectives have always centered on reaching a highly corporate and international audience. This will remain our strategy for the years to come, and will definitely be back for CeBIT 2015 and 2016.”

Photo courtesy CeBIT 2014

The president of Germany’s IT association BITKOM, Dr. Dieter Kempf, was also delighted with the outcome of the event:
“The German ICT sector is very pleased with the new tradeshow’s strategy and performance. CeBIT is and remains our key platform, one with immense international appeal. The specially featured themes of big data, data security, cloud computing and startups proved to be the right choices at the right time.”

Photo courtesy CeBIT 2014

CeBIT’s lead theme of “Datability” addressed the issue of big data, a sweeping trend throughout the international IT landscape.

In the words of Frese:
“This CeBIT has clearly shown that the ability to use and manage huge volumes of data responsibly is revolutionizing many business models, production processes and applications. The Datability theme has also enabled us to raise the profile of the all-important security issues.”

Photo courtesy CeBIT 2014

Companies from the UK – the official Partner Country of CeBIT 2014 – reported full order books as they prepared to depart.

According to Frese:
“The UK has impressively showcased its strengths as an IT partner: innovative, youthful and creative – all in all an outstanding partner country.”

Photo courtesy CeBIT 2014

The UK Ambassador in Germany, Simon McDonald, also praised the event’s success:
“As well as being a most enjoyable experience for all the British participants, CeBIT 2014 has been a huge success for our two countries. The 130 British firms at CeBIT, some of them exhibiting here for the first time, are on the whole pleased with their results from appearing at the event.”

Photo courtesy CeBIT 2014

CeBIT 2014 attracted a total of more than 210,000 visitors.

“This means we reached 90% of our overall visitor targets,” said Frese.
“This gives us a firm foundation on which to continue enhancing CeBIT as the No. 1 international, business-only event for the digital industry.”

Photo courtesy CeBIT 2014

The next CeBIT will be staged from 16 to 20 March 2015.

Contact

Hartwig von Saß
Deutsche Messe
+49 511 89-31010


Courtesy of CeBIT 2014

Source: CeBIT 2014

http://www.cebit.de/

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