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Courtesy of Agent Provocateur

Warsaw, Poland - December 06, 2013

We are happy to announce opening of the first Agent Provocateur store in Poland at ul. Mokotowska 59, 00-542 Warsaw.


Courtesy of Agent Provocateur

Brand Philosophy

Agent Provocateur was founded by Joe Corre and Serena Rees in 1994 opening its first boutique in Soho, London.

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

Since that time Agent Provocateur has become an iconic globally recognized brand breaking new ground with every collection and rightfully earning its place as a benchmark brand in the world of lingerie.

It is a brand that is confident, sensual and irreverent.

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

It is known for its craftsmanship, its fit, its appreciation and use of beautiful fabrics and its playfulness.

Agent Provocateur’s unique brand image is renowned for being provocative and yet always leaves something to the imagination.

Agent Provocateur celebrates and empowers women.

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
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With headquarters in the East End of London the company is now owned by private equity firm 3i.

Garry Hogarth is CEO, with the collections under the Creative Direction of Sarah Shotton, a member of the design team since the brand’s launch.

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

Chris Woodhouse was appointed as chairman in May 2011.

Agent Provocateur has a Retail network throughout Europe including the UK, France, Germany, Spain, Russia and Scandinavia as well as in the United States, Canada, UAE and Asia.

Agent Provocateur Classics
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Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

Each boutique is a luxurious emporium featuring boudoir inspired furnishings that complement the collections and indulge the customer.

The sales staff wear the iconic pink house coat designed by Vivienne Westwood.

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

As well as its retail network, Agent Provocateur has an award-winning website which receives over 20,000 visitors a day.

The e-commerce facility delivers worldwide, offering women everywhere exquisite lingerie: beautifully packaged and discreetly delivered.

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
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Agent Provocateur’s campaigns, cinema advertising and events have all attracted extensive media coverage.

In January 2009, the video ‘Proof’ starring Kylie Minogue was named the number one cinema advert of all time in a Digital Cinema Media poll.

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur have always understood the important marriage between scent and seduction, and in 2000 Agent Provocateur launched its first eponymous signature fragrance.

In 2001, ‘Agent Provocateur’ won a Fifi award for ‘Best New Fragrance’ and has since become a classic.

In 2007, another Fifi Award was presented for ‘Best Prestigious Fragrance’ for the second perfume, ‘Agent Provocateur Maîtresse’.

Agent Provocateur Classics
Courtesy of Agent Provocateur

Agent Provocateur Classics
Courtesy of Agent Provocateur

Now encompassing swimwear, beauty, hosiery, homeware, and accessories in addition to lingerie, Agent Provocateur continues to excite and inspire on a global scale.

Media Contacts:

Anna Pisarenko
Mobile. +44 (0) 7585 918819
anna.pisarenko@agentprovocateur.com

http://www.agentprovocateur.com/

154 Clerkenwell Road
London EC1R 5AB
Tel. +44 (0)20 7923 5200

Alternatively, you can contact by telephone:

UK, Europe, Australia & Rest of World Customers:
+44 (0) 870 600 0229
+44 (0)20 7923 5214

USA Customers:
+1-917-383-0037
+1-888-881-4986 (toll free)

'CONTROL YOURSELF'
Autumn Winter 2013 Campaign video

http://www.agentprovocateur.com/control-yourself.html

Source: Agent Provocateur Ltd

http://www.agentprovocateur.com

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