ASTROMAN - Consulting, Executive Search


Alicia Keys is a 14 time Grammy Award® winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian. Keys will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality. Courtesy of BlackBerry

Waterloo, Ontario, Canada – January 30, 2013

At the close of its BlackBerry 10 launch event today, BlackBerry (NASDAQ:RIMM, TSX: RIM) CEO Thorsten Heins introduced 14-time Grammy® Award winning singer, songwriter and entrepreneur, Alicia Keys, as BlackBerry’s new Global Creative Director.

Alicia Keys is a 14 time Grammy Award® winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian.
Keys will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality.
Courtesy of BlackBerry

As an official member of the BlackBerry team, Keys will lead an array of new business initiatives that will drive engagement with BlackBerry and perception of the brand.

Thorsten Heins, President and CEO of BlackBerry and Alicia Keys.
BlackBerry 10 Global Launch Event Keynote, January 30, 2013.
Courtesy of BlackBerry

“Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to ‘Keep Moving’: to empower people through mobile computing and communications,” said BlackBerry President and CEO Thorsten Heins.
“We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”

Thorsten Heins, President and CEO of BlackBerry and Alicia Keys.
BlackBerry 10 Global Launch Event Keynote, January 30, 2013.
Courtesy of BlackBerry

In her new role, Keys will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality.

Alicia Keys at BlackBerry 10 Global Launch Event Keynote, January 30, 2013.
Courtesy of BlackBerry

From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.

Alicia Keys at BlackBerry 10 Global Launch Event Keynote, January 30, 2013.
Courtesy of BlackBerry

“Staying connected has become a vital part of my creative process,” said Alicia Keys.
“I have been using the BlackBerry 10 for a few weeks now, and I’m truly inspired by its innovation. It has entirely revolutionized the experience. I know the potential this platform has to help creative people be more productive, and help productive people be more creative. This is such an incredible age to be living in, with such profound advances in communications and technology. As Global Creative Director, my goal is to inspire creativity with this platform, and I’m so excited to jump right in.”

Courtesy of BlackBerry

At this morning’s launch event, Keys revealed BlackBerry’s new “Keep Moving” Project, which engages BlackBerry users in exclusive and compelling experiences created by inspirational and multi-faceted artists, writers, designers, filmmakers, musicians, and athletes.

Courtesy of BlackBerry

Renowned film director Robert Rodriguez (El Mariachi, From Dusk Till Dawn, Sin City), and author Neil Gaiman (Coraline, Stardust, The Sandman) will join Keys as the first three “BlackBerry Partners” leveraging the power of the new platform to create original content and special user engagements.

Alicia Keys Project.
Courtesy of BlackBerry

The essence of these creative projects is that they are collaborations between the artist, BlackBerry and BlackBerry users around the world.

Frank Boulben, Chief Marketing Officer, BlackBerry.
Courtesy of BlackBerry

Frank Boulben, BlackBerry Chief Marketing Officer said of the Keys appointment,
“Alicia has tremendous reach, which makes her the ideal global creative director to inspire and empower creative people around the world to push the boundaries of the mobile experience. It is vital to our success to engage in a dialogue with creators and help them better succeed at what they do. We’re thrilled to have Alicia’s insight and passion shape our brand and grow our business.”

About Alicia Keys

Alicia Keys is a 14 time Grammy Award® winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian.

Alicia Keys Project.
Courtesy of BlackBerry

Since releasing her debut album, songs in A minor, Keys has built an unparalleled repertoire of hits with over 30 million albums sold worldwide.

Her latest album, Girl on Fire, recently debuted at number on the Billboard album chart.

Alicia Keys Project.
Courtesy of BlackBerry

As a philanthropist, Keys co-founded Keep a Child Alive (KCA) and serves as Global Ambassador.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999.

Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences.

Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America.

BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB).

For more information, visit www.blackberry.com

Source: BlackBerry

http://press.rim.com/


Alicia Keys Project. Courtesy of BlackBerry

ASTROMAN Magazine - 2013.02.02

BlackBerry 10 Platform Launches on Two New Smartphones: the BlackBerry Z10 and BlackBerry Q10

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1401


Alicia Keys Project. Courtesy of BlackBerry

ASTROMAN Magazine - 2013.02.01

Research In Motion Changes Its Name to BlackBerry

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1400


Courtesy of BlackBerry

ASTROMAN Magazine - 2011.07.24

BlackBerry PlayBook Becomes First Tablet Certified for U.S. Government

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1024


Courtesy of BlackBerry

ASTROMAN Magazine - 2011.05.07

RIM Introduces New BlackBerry Bold Smartphones

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=965

ASTROMAN Magazine - 2011.03.12

7digital and RIM Strike a Chord with Music Store on the BlackBerry PlayBook

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=915

ASTROMAN Magazine - 2011.01.17

RIM Launches New Tools and Services for BlackBerry Tablet OS

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=882

ASTROMAN Magazine - 2010.04.27

RIM Announces BlackBerry Mobile Voice System 5 with Voice over Wi-Fi Calling

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=708