The International Exhibition of Ceramics and Bathroom Furnishings CERSAIE 2011 is the 29th edition of the most important and largest fair devoted to ceramics and bathroom furnishings. During the last-year’s edition, Paradyż Group presented the new items in the Premium My Way brand by Paradyż Group, two glazed gres sets representing natural materials – marble and wood. This year, the 120m² exhibition area will present our new product offer and will surprise you with the new take on Polish folklore. Courtesy of Paradyż Ceramics

Bologna, Italy - September 24, 2011

Paradyż Ceramics – for the 11th time – participates in the most important event in the industry – the international CERSAIE 2011 exhibition.

Expo 2010 Shanghai, China. A view of the Polish pavilion – exterior. Photo: Expo 2010 Shanghai China / Xinhua

It is the largest meeting in the world of ceramics and interior furnishings held in Bologna between 20th and 24th of September 2011.


Paradyż Ceramics in Bologna

The International Exhibition of Ceramics and Bathroom Furnishings CERSAIE in Bologna is a highly prestigious meeting of the world’s top manufacturers in the industry, their product exhibitions set design trends for the coming months.

Expo 2010 Shanghai, China. A view of the Polish pavilion – exterior. Photo: Expo 2010 Shanghai China / Xinhua

Taking part in this exhibition is a privilege granted by the highly prestigious Italian Association of Ceramic Tile Manufacturers ASSOPIASTRELLE, which has a decisive influence on the character of the exhibition.

Expo 2010 Shanghai, China. A view of the Polish pavilion – interior. Photo: Expo 2010 Shanghai China / Xinhua

The Exhibition is also the showcase of the most recent technological and material solutions it is also the time for the first verification whether the offer genuinely matches market expectations.

The CERSAIE 2011 exhibition in Bologna. Courtesy of Paradyż Ceramics

Paradyż Ceramics, ever since 2001, represents the Polish ceramic tile industry at CERSAIE.
The company was the first Polish manufacturer participating in this highly prestigious event.

The CERSAIE 2011 exhibition in Bologna. Courtesy of Paradyż Ceramics

This year, the exhibition by Paradyż Ceramics uniquely highlights the Polish roots of the brand.

The company architects and designers attempted their very own interpretation of the Polish Folk Art.

The CERSAIE 2011 exhibition in Bologna. Courtesy of Paradyż Ceramics

The company exhibition stand – inspired by folk-themed cutouts, embroidery and laces in dynamic colors – aims to encourage our visitors to learn both about the Polish tiles and our culture.

The CERSAIE 2011 exhibition in Bologna. Courtesy of Paradyż Ceramics

„Each year, we very diligently prepare ourselves for the exhibition in Bologna. We put the most emphasis on an interesting presentation of our vast selection of new designs, manufactured using the full technological capacity of our manufacturing facilities. Innovative design and a new manufacturing process constitute our competitive advantage. This is confirmed by our customers, who visit us at CERSAIE and positively react to our product offer” – says Paweł Łuczka, President of the Board of Directors of Paradyż Group Companies

The CERSAIE 2011 exhibition in Bologna. Courtesy of Paradyż Ceramics

Outside Bologna, Paradyż Ceramics exhibits their products every year, among others, on the ceramics industry trade fairs in Kiev, Moscow, an recently also in Munich.

The CERSAIE 2011 exhibition in Bologna. Courtesy of Paradyż Ceramics

Through our participation in the most important fairs and active brand advertising effort, the company was able to create and expand a vast distribution network with business partners in 37 countries worldwide.


The Ambassador of Polish Economy

The marketing success of the company are – sales figures aside – the awards and titles granted to its products as well as strategic project.

The CERSAIE 2011 exhibition in Bologna. Courtesy of Paradyż Ceramics

Recently, the company received the title of the „Ambassador of Polish Economy 2011” in the category of "Creator of XXI Century Solutions".

The high innovativity of our solutions to build our relations with business partners was recognized (Business Intelligence tools), and so was the implementation of indirect selling of design-assisting software.

CERSAIE is not just about company exhibitions. It is also about the associated events. Courtesy of Paradyż Ceramics

The title of the „Ambassador of Polish Economy 2011” was also granted for the highly innovative products, elevating the standards of the individual customer – the 3D Multimedia Design Studio, launched in 2010 in both Paradyż Group company salons in Tomaszów Mazowiecki and in Łódź.

CERSAIE events. Kengo Kuma & Associates Courtesy of Paradyż Ceramics

The award is granted every year by the Business Centre Club, in collaboration with the Minister of Foreign Affairs.

Another interesting event is the meeting with a well known architect from Japan, Kengo Kuma – entitled „The power of space”. Courtesy of Paradyż Ceramics

The aim of this contest is to promote Polish companies achieving international success on the basis of high economical and financial standards as well as good business practices.


Innovative plans fit for the global economy

In 2010, Paradyż Group began to implement its 4-year investment plan, including modernization of its manufacturing facilities.

The CERSAIE 2011 exhibition in Bologna. Courtesy of Paradyż Ceramics

First stages centered around the Paradyż Ceramics manufacturing facility in Wielka Wola n. Paradyż.

The investment expenditure was 136 out of the planned 185 million PLN.

The CERSAIE 2011 exhibition in Bologna. Courtesy of Paradyż Ceramics

Thanks to this investment, the oldest company manufacturing facility was modernized, and is now one of the most modern facilities of this type in Europe – presently, it produces the 2011 collection of the My Way Paradyż Group brand.

The CERSAIE 2011 exhibition in Bologna. Courtesy of Paradyż Ceramics

„The next step as part of the currently realized investment plan is modernizing the Ceramika Paradyż Sp. z o.o. manufacturing facility in Opoczno. We are already thinking about our product offer for 2012; hence, changes in the manufacturing technology will affect the „Tomaszów 1” facility as well. All currently realized products as well as planned implementations in the near future allow for more efficient manufacturing, increase innovativity and company competitiveness” – says Paweł Łuczka, President of the Paradyż Group Companies.

Artable / Arole Courtesy of Paradyż Ceramics

The present day Paradyż Group consists of five manufacturing facilities with total output capacity of 30 mln. m², a vast, global distribution network and more than 1850 highly qualified employees, among them highly efficient, top notch managerial staff, awarded by prestigious institutions for professionalism and efficient company management.


Folk-themed Paradyż at CERSAIE

Polish Folk Art is a very broad and inspiring genre of artistic activity.

Paradyż Group architects and designers attempted their own interpretation of folk, which was available as part of the company stand on this year’s CERSAIE exhibition.

Kashmire / Scherzo Courtesy of Paradyż Ceramics

Folk themed cutouts, embroidery, lace, all this in energetic colors – accents such as this are with the company during the stay at Bologna.

Here, Paradyż Group presents its products on the largest European ceramics exhibition for the 11th time.


CERSAIE – fair full of history

Continuously since 1982, the CERSAIE International Ceramics and Bathroom Furnishings Exhibition is held in Bologna.

Since the very beginning, manufacturers of ceramics from all over the world are very interested in the exhibition.

Rosea / Atavio Courtesy of Paradyż Ceramics

First editions of the exhibition were dominated by Spanish and Italian companies, famous for their interesting design and high product quality.
At the beginning of the twenty first century, chosen manufacturers from Poland joined this elite club, this allowed Poland to present itself to the industry as well as the customers as one of the European leaders.

Sottile / Sottilo Courtesy of Paradyż Ceramics

Year after year, the exhibition has grown, until 2004, more than 1000 companies participated – as part of the 176.000 m² exhibition space.

Participation in this exhibition is considered a privilege, granted by the highly prestigious Italian Association of Ceramic Tile Manufacturers ASSOPIASTRELLE, which has a decisive influence on the character of the exhibition and also specifies the participating exhibitors.

Vermilia Courtesy of Paradyż Ceramics

This year, as opposed to previous years, the exhibition is held earlier, from 20th to 24th of September.

The leitmotif of this year’s edition is the "Ceramic Evolution”.
Such a proposition by the organizers renders very well the current challenges for the ceramics industry, which during the previous edition of CERSAIE presented its new capabilities and the ability to join tradition with modernity and functionality.

Vermilia Courtesy of Paradyż Ceramics

„CERSAIE is much more than just a trade fair. It is the meeting of leading manufacturers, whose marketing offer will set the design trends for the coming months. The meeting in Bologna also allows to showcase the most recent solutions for the manufacturing technology as well as the very materials. Most importantly – it is also the time for the first verification whether the novelties prepared by the manufacturers genuinely match market expectations. Hence – as every year – we prepared many interesting designs especially for CERSAIE. We are counting on them to please our Customers” – says Łukasz Kardas, Vice President of the Paradyż Group Board of Managers.


Paradyż Group – time for Poland!

Paradyż Group, incessantly since 2001, represents Polish ceramic tiles industry in the prestigious company of the largest manufacturers from Spain and Italy.

Vermilia Courtesy of Paradyż Ceramics

Each year, the company proves how well it is able to match the global trends – both with regards to the proposed new products as well as an interesting arrangement of its exhibition stand.

During the last-year’s edition, Paradyż Group presented the new items in the Premium My Way brand by Paradyż Group, two glazed gres sets representing natural materials – marble and wood.

This year, the 120m² exhibition area will present our new product offer and will surprise you with the new take on Polish folklore.

Vermilia Courtesy of Paradyż Ceramics

„This year, we draw upon our roots, we allude to Polish culture and tradition – we use the traditional patterns and arrangements, but we give them a new, fresh image by presenting them in a modern interpretation. This is the main theme of the exhibition stand of Paradyż Group, on which we shall present the design with, among others, folklore-inspired elements, their rich color palette shall give a unique character to our presence this year. Additionally – in the „eco” trend – we will show our products alluding to the timeless motifs of jewels and wood. We did our utmost to create an original and unique exhibition – both on the level of the products and the stand itself – that will draw attention and stick in the minds of our visitors” – says Rafał Domaradzki, Paradyż Ceramics R&D Center Manager.


Exhibition and beyond

The International Exhibition of Ceramics and Bathroom Furnishings CERSAIE 2011 is the 29th edition of the most important and largest fair devoted to ceramics and bathroom furnishings.

However, CERSAIE is not just about company exhibitions. It is also about the associated events.

Tryton Courtesy of Paradyż Ceramics

This year, one of the more interesting attractions is the speech by a Spanish architect – Patricia Urquiola, entitled: „Wiping out the boundaries”.

Another interesting event is the meeting with a well known architect from Japan, Kengo Kuma – entitled „The power of space”.

The exhibition arouses the interest of both the exhibitors and visitors as well as the media from all over the world.

This year’s edition allows 751 companies from all over the world to show off their exhibition stands.

Photographs of our collection, inspiring arrangements and commentaries by designers can be found on our Facebook profile

http://www.facebook.com/CeramikaParadyz  


Source: Paradyż Group

http://www.paradyz.com.pl/en/pressroom/news157  

http://www.paradyz.com.pl/en/pressroom/news158  



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