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The Mercedes Concept A-Class at the "Auto Shanghai 2011" show 2011.05.03

Shanghai, China - April 21-28, 2011 - Visitors to the Mercedes-Benz stand at the 14th Auto Shanghai show from 21 to 28 April 2011 will witness the first heartbeat of a new compact generation. The centrepiece of the company's presentation is the world premiere of the Concept A-Class.

(R->L) Ulrich Walker, Chairman and CEO Daimler Northeast Asia, Klaus Maier, President and CEO of Mercedes-Benz China, Dr. Thomas Weber, Daimler Board of Management member responsible for Group Research & Mercedes-Benz Cars Development and Dr. Dieter Zetsche, Chairman of the Board of Daimler AG and Head of Mercedes-Benz Cars with the Mercedes-Benz Concept A-Class at the Auto Shanghai 2011.
Courtesy of Daimler Global Media Site
 

Shanghai, China - April 21-28, 2011

In 1993 Mercedes-Benz ventured into a completely new vehicle class with the revolutionary concept of the Vision A 93.

Dr. Dieter Zetsche, Chairman of the Board of Daimler AG and Head of Mercedes-Benz Cars at the Auto Shanghai 2011.
Courtesy of Daimler Global Media Site
 
Now the brand is once again presenting a car that might have come from another planet: the Mercedes Concept A-Class is the first heartbeat of a new generation whose expressive design stands for concentrated dynamism
.

Visitors to the Mercedes-Benz stand at the 14th Auto Shanghai show from 21 to 28 April 2011 will witness the first heartbeat of a new compact generation. The centrepiece of the company's presentation is the world premiere of the Concept A-Class.
Courtesy of Daimler Global Media Site
 
The Mercedes-Benz Concept A-Class is celebrating its premiere at the Auto Shanghai show, 21 to 28 April 2011
.

Ulrich Walker, Chairman and CEO Daimler Northeast Asia and the Formula One driver Nico Rosberg with the new Mercedes-Benz SLK at the Auto Shanghai 2011.
Courtesy of Daimler Global Media Site
 
The technical highlights of this front-wheel drive Concept car include a new, turbocharged four-cylinder petrol engine developing 155 kW (210 hp), a dual clutch transmission and a radar-based collision warning system with adaptive Brake Assist.

Singer-songwriter Estelle, rapper and producer David Banner and musician Daley performing the new song “Benz” at the Auto Shanghai 2011 at the Mercedes-Benz Concept A-Class.
Courtesy of Daimler Global Media Site
 
A long bonnet, low silhouette and slim window areas: the proportions of the Concept A-Class stand for concentrated dynamism.

Mercedes-Benz at the Shanghai Auto Show 2011.
Courtesy of Daimler Global Media Site
 
Its sporty appearance is given particular depth by the interplay between lines and surfaces
.

Professor Gorden Wagener, Head of Design at Mercedes-Benz.
Courtesy of Daimler Global Media Site
 
"The Concept A-Class introduces the new Mercedes-Benz design idiom into the compact class in a sculptured, light and expressive interpretation," says Professor Gorden Wagener, Head of Design at Mercedes-Benz.
"We use the term 'captured energy' to express the sheer dynamism exuded by the Concept A-Class. Our formal sources of inspiration were the wind and waves, as well as aviation engineering, resulting in this "cool" look."


New turbocharged petrol engine, seven-speed dual clutch transmission


But it is not only visually, but also technologically that the Concept A-Class is ushering in a new compact class era at Mercedes-Benz.

Mercedes-Benz Concept A-Class: the first heartbeat of a new generation.
Courtesy of Daimler / YouTube
 
This front-wheel drive model is powered by a four-cylinder petrol engine from the new M270 series
.

The technical highlights of this front-wheel drive Concept car include a new, turbocharged four-cylinder petrol engine developing 155 kW (210 hp), a dual clutch transmission and a radar-based collision warning system with adaptive Brake Assist.
Courtesy of Daimler / YouTube
 
It was designed for transverse installation, and thanks to direct injection and turbocharging it offers a high performance potential together with minimal emissions and fuel consumption.

This front-wheel drive model is powered by a four-cylinder petrol engine from the new M270 series.
Courtesy of Daimler / YouTube
 
Other highlights of the all-aluminium engine include injection pressures of up to 200 bar and fast-responding piezo injectors.

The Concept A-Class is equipped with the two-litre variant of the new engine, developing 155 kW (210 hp).

A very special effect is created by the lights of the Concept A-Class, as the innovative full-LED high-performance headlamps repeat the starry sky motif of the radiator grille with numerous lighting points. The daytime running lamps consist of 90 optical fibres with aluminium sleeves, and they are arranged in a wing-shape within the headlamp.
Courtesy of Daimler / YouTube
 
This BlueEFFICIENCY unit
is combined with the new Mercedes-Benz dual clutch transmission.

As a three-shaft transmission, this has seven forward gears which are shifted automatically with no interruption in tractive power.

The aerodynamic spoiler lip in the tail lights improves efficiency, while the diffuser creates a downforce to aid road holding.
Courtesy of Daimler / YouTube
 
The new transmission is therefore particularly economical, sporty and comfortable
.


Exterior design with defined edges and a free interplay with the body surfaces


One major characteristic of the new design idiom at Mercedes-Benz is the expressive interplay between lines and surfaces – which the designers refer to as a "clean" Concept.

Car designers should attract attention with their designs. With the Concept A-Class this is done effortlessly. Mark Fetherston, the team leader of the exterior design of new concept cars, invites you to an exclusive sneak peak, and explains why you will fall head over heels for the Concept A-Class.
Courtesy of Daimler / YouTube
 
Thanks to concave and convex surfaces with the resulting light modulation, this creates a unique sculpture-like presence.

The Concept A‑Class emphatically continues this theme of defined edges and interacting surfaces, which Mercedes-Benz first showed in the F 800 Style.

Mark Fetherston, the team leader of the exterior design of new concept cars, invites you to an exclusive sneak peak, and explains why you will fall head over heels for the Concept A-Class.
Courtesy of Daimler / YouTube
 
The side view is structured by three prominent lines: the front structural edge forms a dropping line towards the rear, while the pronounced shoulder muscle over the rear axle emphasises the car's coupé-like character.

A further line extends upwards in front of the rear wheel arch in a sweeping curve.
These lines lend more depth and dynamism to the side profile.

Mark Fetherston, the team leader of the exterior design of new concept cars, invites you to an exclusive sneak peak, and explains why you will fall head over heels for the Concept A-Class.
Courtesy of Daimler / YouTube
 
The door handles are recessed into the doors, and emerge electrically at the touch of a button.

The unusual, wing-like structure of the exterior mirrors is suggestive of flow and lightness. Another prominent feature is the open side skirt, which creates an unusual light-and-shadow effect.

Various component groups have been reduced to a minimum, for example the dashboard and centre console are merely brushed aluminium structures. The result is a transparent, light, bionic design effect.
Courtesy of Daimler / YouTube
 
Reminiscent of a turbine rotor, the large 20-inch wheels reinforce the impression that the Concept A-Class has been shaped by the wind
.

The front end of the Concept A-Class is a real eye-catcher.

The brand logo appears to be surrounded by a starry sky.

The interior of the Concept A-Class, which is flooded with light from the large panoramic roof, likewise appears to be from another planet. Many of the unusual features were inspired by aircraft engineering, at the same time reflecting ideas from the "Mercedes-Benz Aesthetics No. 2" interior sculpture.
Courtesy of Daimler / YouTube
 
Where there are usually apertures or louvres, the radiator grille consists of numerous metallic silver "dots" on black stems.

This theme is reflected in the design of the wheels.

The interior of the Concept A-Class, which is flooded with light from the large panoramic roof, likewise appears to be from another planet.
Courtesy of Daimler / YouTube
 
The visually wide rear end exudes power and athleticism
, and is likewise enlivened by an interplay between convex/concave surfaces and pronounced edges.

Mercedes-Benz Concept A-Class, Interior. As an extremely eye-catching detail inside the Concept A-Class, the dashboard takes the form of an aircraft wing and has a translucent, stretchable textile lining.
Courtesy of Daimler / YouTube
 
The tail light clusters
continue the lines of the muscular shoulders towards the rear, emphasising the car's width with their horizontal orientation.

The aerodynamic spoiler lip in the tail lights improves efficiency, while the diffuser creates a downforce to aid road holding.


Interior dominated by associations with aviation engineering


The interior of the Concept A-Class, which is flooded with light from the large panoramic roof, likewise appears to be from another planet.

In the Concept A-Class, safety pioneer Mercedes-Benz is showing another milestone in the democratisation of automotive safety technology: the concept car is equipped with a radar-based collision warning system with adaptive Brake Assist – a world first in the compact class.
Courtesy of Daimler / YouTube
 
Many of the unusual features were inspired by aircraft engineering, at the same time reflecting ideas from the "Mercedes-Benz Aesthetics No. 2" interior sculpture.

Various component groups have been reduced to a minimum, for example the dashboard and centre console are merely brushed aluminium structures.

The result is a transparent, light, bionic design effect.

Mercedes-Benz Concept A-Class, Interior.
Courtesy of Daimler / YouTube
 
As an extremely eye-catching detail inside the Concept A-Class
, the dashboard takes the form of an aircraft wing and has a translucent, stretchable textile lining.

Thanks to this sophisticated fabric, which is vapour-coated with chrome particles, the bionic cellular structure of the dashboard remains visible – its design is reminiscent of a canvas-covered aircraft wing whose underlying struts are discernable.

Mercedes-Benz Concept A-Class: the first heartbeat of a new generation. The visual presentation of the screen elements is unique, with a deep, three-dimensional look created by laser-like, magenta-colored lines. This near-series display Concept was designed and realised by designers and engineers at the Mercedes-Benz development laboratory in Palo Alto/USA. The menus in the Concept A-Class are in both Mandarin and English.
Courtesy of Daimler / YouTube
 
Dramatic backlighting makes this instrument carrier appear particularly futuristic
.

Thanks to the translucent high-tech lining and lack of a conventional support structure, the dashboard appears to be free-floating. Its lines continue into the door panelling like vapour trails from the winglets of a jet.

The form of the air vents in the dashboard is likewise inspired by the engines of a jet aircraft.

The translucent, backlit vents change their colour depending on the temperature the occupants have selected for the climate control system: they are blue if cool, fresh air is vented into the interior, but red if the airflow is heated.

The prominent displays in the instrument cluster, which were inspired by the afterburner of a jet engine, are likewise in red.

This near-series display Concept was designed and realised by designers and engineers at the Mercedes-Benz development laboratory in Palo Alto/USA. The menus in the Concept A-Class are in both Mandarin and English.
Courtesy of Daimler / YouTube
 
The central control unit is designed as a high-tech flight panel with a shift lever in the shape of a "thrust control".

With their moulded-over head restraints and very pronounced lateral support, the seats call the pilot seat in a jet fighter to mind.

Titanium and silver tones are combined with a light, elegant beige in the interior.

Magenta is used to produce highlights that contrast with the car's alubeam silver paint finish, which follows the dynamic contours of the exterior like liquid silver.

The Concept A-Class makes use of modern materials such as the high-tech lining on the dashboard, or metallised leather where semi-aniline is dyed with metallic pigments and embossed, and also high-grade nubuk leather.

This builds a bridge between 125-year tradition of the Mercedes-Benz brand and its claim to progressiveness.


COMAND Online with revolutionary graphic design offers ease of use for smartphone applications


A smartphone is fully integrated into the operating systems of the Concept A‑Class.

When the phone is inserted into the recess provided in the centre console, it is automatically synchronised with the COMAND multimedia system.

A smartphone is fully integrated into the operating systems of the Concept AClass. When the phone is inserted into the recess provided in the centre console, it is automatically synchronised with the COMAND multimedia system. All the functions of the smartphone, including internet radio, email and social networks such as Twitter or Facebook, are shown as applications on the 17.8 cm display and can be operated via the rotary/push control.
Courtesy of Daimler / YouTube
 
All the functions of the smartphone, including internet radio, email and social networks such as Twitter or Facebook, are shown as applications on the 17.8 cm display and can be operated via the rotary/push control
.

The visual presentation of the screen elements is unique, with a deep, three-dimensional look created by laser-like, magenta-colored lines.

This near-series display Concept was designed and realised by designers and engineers at the Mercedes-Benz development laboratory in Palo Alto/USA.

The menus in the Concept A-Class are in both Mandarin and English.


Headlamps with optical fibres produce a unique effect


A very special effect is created by the lights of the Concept A-Class, as the innovative full-LED high-performance headlamps repeat the starry sky motif of the radiator grille with numerous lighting points.

The daytime running lamps consist of 90 optical fibres with aluminium sleeves, and they are arranged in a wing-shape within the headlamp.
The tentacle-like fibres form individual, diffused light sources to create a dramatic contrast between soft and harsh.
From any perspective an unusual effect is also created by the LED indicators, which appear to float freely within the headlamps like an enclosed air bubble in a perfume bottle.

The indicators are mounted in six chambers at the top of the perspex headlamp unit, and their vapour-coated reflectors remain invisible.
As already brought to series production maturity in the Mercedes CLS, the LED high-performance headlamps of the Concept A-Class combine the Intelligent Light System with LED technology.

The projection module of these LED headlamps is no longer round, but rather flatter and more sporty.
This sporty impression is reinforced by the matt carbon-fibre housing, which contrasts with the aluminium surround of the projection module.

Optical fibres with aluminium sleeves are also used in the tail lights.
120 optical fibre lighting points from each C-shaped tail light cluster to create a unique visual effect with their subtle glow.
They are appropriately lit up for the brake light function.
When braking, the continuous light band between the two tail light clusters also lights up to make the Concept A-Class appear even wider.
The indicators are self-contained elements in the centre of the tail lights. The base unit of the tail light is of carbon-fibre, with the numerous red elements ensuring visual depth.


New assistance and braking system reduces the risk of rear-end collisions


In the Concept A-Class, safety pioneer Mercedes-Benz is showing another milestone in the democratisation of automotive safety technology: the concept car is equipped with a radar-based collision warning system with adaptive Brake Assist – a world first in the compact class.

This system gives a visual and acoustic warning to a possibly inattentive driver, and prepares Brake Assist for an absolutely precise braking response which is initiated as soon as the driver emphatically operates the brake pedal.

In contrast to other systems available in the market for the compact class, the new Brake Assist Collision Prevention Assist is not merely an urban driving system designed to minimise the effects of minor collisions.
Instead this innovative solution aims to provide protection against typical rear-end collisions in all driving situations.

Mercedes-Benz expects the new safety system to have a significant, positive effect on accident statistics.
Following detailed analyses of accident data, Mercedes-Benz safety specialists estimate that this radar-based technology can help to prevent around 20 percent of all rear-end collisions, and mitigate the severity of a further 25 percent.


Source: Daimler Media Newsroom

http://media.daimler.com/dcmedia  


Video
Mercedes Concept A-Class revealed - static shots


http://www.youtube.com/watch?v=ofFf2lojSFk  


Video
Mercedes-Benz Concept A-Class design analysis


http://www.youtube.com/watch?v=wGYhwJJVBmc&feature=fvwrel  



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