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Sprint Launches Mobility Solution for a Better Planet 2011.04.17

San Francisco & Overland Park, Kan., USA - April 15, 2011 - Sprint today announced its newest Sprint ID pack - the Green ID pack - which offers an unmatched eco-friendly Android experience, delivered right to one's fingertips, on select Sprint devices. Starting today, owners of Sprint ID-capable devices like the LG Optimus S, Samsung Epic 4G and Samsung Galaxy Tab, can load the Green ID pack onto their device in one simple click.

Dan Hesse, Chief Executive Officer, Sprint Nextel Corporation.
Sprint Dictionary. Sprint is the only national carrier to give you true unlimited with the Simply Everything Plan. Unlimited calling, texting, surfing, TV and navigation while on the Sprint network. Why limit yourself?
Courtesy of Sprint Nextel / YouTube
 

San Francisco & Overland Park, Kan., USA - April 15, 2011

For those who are dedicated environmentalists or just interested in finding some simple yet meaningful ways to begin living a greener life, Sprint (NYSE: S) has a new mobile solution built just for them.

Dan Hesse, Chief Executive Officer, Sprint Nextel Corporation.
Sprint Dictionary. Sprint is the only national carrier to give you true unlimited with the Simply Everything Plan. Unlimited calling, texting, surfing, TV and navigation while on the Sprint network. Why limit yourself?
Courtesy of Sprint Nextel / YouTube
 
Sprint
today announced its newest Sprint ID pack – the Green ID packwhich offers an unmatched eco-friendly Android™ experience, delivered right to one’s fingertips, on select Sprint devices.

Sprint Dictionary. Sprint is the only national carrier to give you true unlimited with the Simply Everything Plan. Unlimited calling, texting, surfing, TV and navigation while on the Sprint network. Why limit yourself?
Courtesy of Sprint Nextel / YouTube
 
With mobile content from eco-friendly favorites like TreeHugger.com, Earth911.com, Green America and the National Audubon Society, the Green ID pack automatically loads apps, widgets and shortcuts tailor-made for users who want to live a more environmentally sustainable life and help others to do the same.

Sprint Dictionary. Sprint is the only national carrier to give you true unlimited with the Simply Everything Plan. Unlimited calling, texting, surfing, TV and navigation while on the Sprint network. Why limit yourself?
Courtesy of Sprint Nextel / YouTube
 
Starting today, owners of Sprint ID-capable devices like the LG Optimus S™, Samsung Epic™ 4G
(used in connection with the Samsung Epic product name refers to the fact that the Epic is capable of operating on Sprint’s WiMax network) and Samsung Galaxy Tab™, can load the Green ID pack onto their device in one simple click.

Sprint Dictionary. Sprint is the only national carrier to give you true unlimited with the Simply Everything Plan. Unlimited calling, texting, surfing, TV and navigation while on the Sprint network. Why limit yourself?
Courtesy of Sprint Nextel / YouTube
 
Sprint’s newest eco-friendly phone, the Samsung Replenish™, also will offer the Green ID pack when it becomes available on May 8
.

Sprint Green ID Pack
Courtesy of Sprint Nextel / YouTube
 
Sprint’s Green ID pack includes access to the following content on four screens
– each with its own theme – which is easily accessed by swiping one’s finger to the left or right on their screen:

Green Now: The home screen for the ID pack provides the latest in green news from TreeHugger.com, Earth911.com and GreenBiz.com and direct access to video shorts from TreeHugger TV. Earth911.com’s iRecycle app also makes it easy to locate recycling drop-off sites anywhere across the country, for materials ranging from computers and compact fluorescent bulbs to paper and paint. Users can search by ZIP code or GPS.

Live Green: Want to live a more eco-friendly lifestyle, but not sure where to start? The "Live Green" screen includes a widget that delivers weekly tips from Green America right to the customer’s device, a link to Saasmob's Green You app – a personal carbon footprint calculator – and shortcuts to green ideas for nearly every aspect of one’s life from TreeHugger’s “How to Go Green” index.

Shop Green: Buy sustainably and save money with the “Shop Green” screen. It includes a widget from GreenDeals.org – an eco-alternative to Groupon and Living Social that offers daily discounts on green goods and services. Users can also link to eBay Green to shop a wide selection of sustainable home products, eco fashion, green gadgets and more. Choose a boutique experience with EcoEtsy.com, which offers handcrafted items made from natural, sustainable, recycled and/or repurposed materials, from a team of Etsy sellers. Apps on the screen include Seasonal Harvest Lite, which shares what locally grown produce is in season, recipes and directions to nearby farmers markets, and the Light Bulb Finder, which makes it easy to switch from conventional light bulbs to energy-saving equivalents that help to lower consumers’ electricity bills.

Take Action: For those who are ready to volunteer their time and resources to help the environment, the "Take Action" screen makes it easy to access several worthy causes, including the National Audubon Society, the Environmental Defense Fund, and the Green Education Foundation.

Sprint Green ID Pack
Courtesy of Sprint Nextel / YouTube
 
“Sprint is striving every day to become more environmentally sustainable,” said Ralph Reid, vice president of Corporate Social Responsibility for Sprint.
“We want to help our customers to do the same. From the Green ID pack to the Samsung Replenish, the latest device to meet Sprint’s Device Eco Criteria, we are committed to providing mobility products and solutions for a better planet.”

Sprint Green ID Pack
Courtesy of Sprint Nextel / YouTube
 
Among the many resources in the Green ID pack are two mobile apps now available to all Android users for the first timeTreeHugger from Discovery Communications and iRecycle from Earth911.

Sprint Green ID Pack
Courtesy of Sprint Nextel / YouTube
 
From science and technology to culture and celebrity, the TreeHugger app offers access to green news, solutions and product information
.

Sprint Green ID Pack
Courtesy of Sprint Nextel / YouTube
 
Users can read the latest TreeHugger.com articles, check out TreeHugger’s tweets, and share content via email, Facebook or Twitter.

Sprint Green ID Pack
Courtesy of Sprint Nextel / YouTube
 
Earth911.com’s iRecycle app
provides access to more than 800,000 recycling and disposal resources for more than 240 materials.
It also streams the latest articles covering the trends and ideas in product stewardship and recycling that matter most, in both the application and an on-screen content widget.

Sprint Green ID Pack
Courtesy of Sprint Nextel / YouTube
 
In addition to their inclusion the Green ID pack, each app is being released into Android Market™ today.

Sprint Green ID Pack
Courtesy of Sprint Nextel / YouTube
 
Both are available to download for free by anyone with an Android device.

Sprint Green ID Pack
Courtesy of Sprint Nextel / YouTube
 
“Leveraging mobile technology is a major focus for us,” said Raquel Fagan, vice president of media, advertising and partnerships for Earth911.com.
“The ease and convenience of finding local recycling information anywhere, anytime helps wireless consumers reduce waste and make more informed decisions. Collaborating with Sprint has given us the perfect opportunity to bring iRecycle to a wider audience. We’re excited about including it in the Green ID pack and sharing it with others through Android Market.”

Sprint - All. Together. Now. Unlimited is good. And thanks to Sprint, you can talk, text and post as much.
Courtesy of Sprint Nextel / YouTube
 
The Green ID pack is free to download with Sprint’s Everything Data plan
.

Sprint - All. Together. Now. Unlimited is good. And thanks to Sprint, you can talk, text and post as much.
Courtesy of Sprint Nextel / YouTube
 
Customers with Sprint ID-capable devices can download up to five ID packs onto their phone or tablet and easily switch between them or swap them out for new ones
.

Sprint - All. Together. Now. Unlimited is good. And thanks to Sprint, you can talk, text and post as much.
Courtesy of Sprint Nextel / YouTube
 
More than a dozen consumer lifestyle ID packs targeting specific interests are available, including Home Base, Health & Fitness, Fashion & Beauty, Socially Connected, Business Pro and Entertainment, as well as branded ID packs from MTV, ESPN, Yahoo! and HSN, among others.

Sprint - All. Together. Now. Unlimited is good. And thanks to Sprint, you can talk, text and post as much.
Courtesy of Sprint Nextel / YouTube
 
To see all Sprint ID packs, visit

www.sprint.com/sprintid  

For more information about the Green ID pack or to watch a video highlight of its features, visit

www.sprint.com/greenid  

Sprint’s leadership in environmental sustainability continues to receive accolades.

Sprint - All. Together. Now. Unlimited is good. And thanks to Sprint, you can talk, text and post as much.
Courtesy of Sprint Nextel
 
For the second year in a row, Sprint ranked highest among all U.S. telecom companies on Newsweek’s 2010 Rankings of America’s Greenest Companies at No. 6.

Sprint was also ranked highest among the wireless carrier industry on the Carbon Disclosure Project’s “Carbon Disclosure Leadership Index.”

Sprint - All. Together. Now. Unlimited is good. And thanks to Sprint, you can talk, text and post as much.
Courtesy of Sprint Nextel
 
In addition, Sprint received the “Sustainability Leadership Award” at the 2010 International Electronics Recycling Conference and Expo for its leadership among wireless carriers in the recycling of mobile handsets.

To learn more about Sprint initiatives that protect the environment, go to

www.sprint.com/responsibility  

or follow

@SprintGreenNews on Twitter.


About Sprint Nextel


Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users.

 
 
Sprint Nextel served more than 49.9 million customers
at the end of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone.

Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company.

You can learn more and visit Sprint at

www.sprint.com  

or www.facebook.com/sprint   and  www.twitter.com/sprint 


Media Contacts:

Sprint
Amy Johnsonbaugh, 949-748-3389
Amy.Johnsonbaugh@Sprint.com


Source: Sprint Nextel

http://newsroom.sprint.com/article_display.cfm?article_id=1869  


Video
Dan Hesse, Sprint CEO, Discusses Sustainability


http://www.sprint.com/responsibility/  



Dan Hesse

Chief Executive Officer, Sprint Nextel Corporation

Dan Hesse
Courtesy of Sprint Nextel
 
Dan Hesse, 57, was named chief executive officer of Sprint Nextel on Dec. 18, 2007.

Prior to his appointment as Sprint CEO, Hesse was the Chairman and CEO of Embarq Corporation, a $6 billion telecommunications services company.

From 2000 – 2004, he served as chairman, president and chief executive officer of Terabeam Corporation, a wireless telecommunications technology company.

Hesse spent 23 years at AT&T.

From 1997 – 2000, he served as the President and CEO of AT&T Wireless Services, at the time the United States’ largest wireless carrier.

Previously, Hesse launched AT&T’s global online initiatives, which included the AT&T Worldnet family of internet services, as the leader of the Online Services Group.

From 1991-1995, he was based in the Netherlands serving as the President and CEO of AT&T Network Systems International, a joint-venture telecommunications technology company with revenues of $2 billion.

He also held prior AT&T management assignments in Network Operations, Network Engineering, International Services, Human Resources, Strategic Planning, Product Management and Sales.

He received a master of science degree from the Massachusetts Institute of Technology, a master's degree in business administration, with distinction, from Cornell University, and a bachelor of arts degree, with honors, from the University of Notre Dame.
Hesse serves as chairman of the CTIA, the U.S. wireless industry’s trade association, and he was appointed by President Obama to the National Security Telecommunications Advisory Committee.

He has been named “Most Influential Person in Mobile Technology” by LAPTOP magazine, Wireless Industry “Person of the Year” by RCR magazine, “Executive of the Year” by Wireless Business and Technology magazine, and he received Wireless Week magazine’s Leadership Award.

He is a recipient of the Ellis Island Medal of Honor.

He serves on the National Board of Governors of the Boys and Girls Clubs of America.


Source: Sprint Nextel

http://newsroom.sprint.com/executive-team/dan-hesse-bio.htm  



Video
Sprint Dictionary


http://www.youtube.com/watch?v=NlkT7gRM0xo&feature=relmfu  


Video
Sprint Green ID Pack


http://www.youtube.com/watch?v=PoaxwnfQkUY  


Video
Sprint - All. Together. Now.


http://www.youtube.com/watch?v=Iw9Lbq5Zdeo&feature=relmfu  



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