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China: 'Godfather' of yachts rules the high seas 2011.01.02

Beijing, China - December 31, 2010 - Traugott Kaminski's first name means "trust God" in German, but he's better known as the "godfather" to his friends, who claim he was the first person to bring the yacht culture to China seven years ago.

"Selling boats in China is like triggering the first domino: Once one buys a yacht, it will set a trend among friends. Our target customers are the 5,000 richest in China, be they IT elites, or coalmine owners; and through these get-togethers, they can taste a new way of life on the sea,"Mr. Kaminski says.
Courtesy of Sunseeker China
 

Beijing, China - December 31, 2010

Traugott Kaminski's first name means "trust God" in German, but he's better known as the "godfather" to his friends, who claim he was the first person to bring the yacht culture to China seven years ago.

Kaminski is the CEO of Sunseeker China, a high-end yacht manufacturer based in the United Kingdom.
He says he brought the first luxury yacht to China in 2003 after 20 years in the luxury goods business in other parts of Asia.

 
 
He loves his job
.
His computer and iPad are full of pictures of yachts.
Even the chocolate he carries aboard is called "Fleet", a Belgian brand featuring a big boat on the packaging.

The German is a busy boss these days - he talks to every customer and closes every deal himself.
Last year, he sold nine yachts for 34 million euros. He says he has sold more than 20 yachts in China.

"Most of my customers are CEOs, so it has to be a CEO-to-CEO talk," he says.

Sunseeker China boasts a unique completely integrated package, handling everything from yacht sales to transportation, and from importation to registration as well as the management of professional captains and crew.
Courtesy of Sunseeker China
 
Though his claim to luxury yacht fame could not be verified, his success and lavish lifestyle in China speaks volumes of the nation's growing appetite for luxury goods.

"Selling boats in China is like triggering the first domino: Once one buys a yacht, it will set a trend among friends. Our target customers are the 5,000 richest in China, be they IT elites, or coalmine owners; and through these get-togethers, they can taste a new way of life on the sea."


Traugott Kaminski, CEO of Sunseeker China, has sold more than 20 yachts in China. Provided to China Daily.
Photo: China Daily
 
Kaminski
is relaxed about his business - he never pushes potential customers to buy yachts, nor does he have a sales goal.
He says most of the time he hangs out with rich and influential guys at parties.
He also goes out for a cruise on a yacht from time to time.

His company set up offices in Shanghai in 2003 and a year later opened up shop in Qingdao, East China's Shandong province, where he sold his first yacht, a Manhattan 64, in 2006.

He opened another office in Sanya in 2008, a top destination for winter getaways in South China and where the first Sunseeker flagship showroom is about to open.
It is located in the Visun Royal Yacht Club and will be the largest flagship yacht store in China.

Kaminski is the CEO of Sunseeker China, a high-end yacht manufacturer based in the United Kingdom. He says he brought the first luxury yacht to China in 2003 after 20 years in the luxury goods business in other parts of Asia.
Photo: Sunseeker China
 
"When I first brought two yachts to China in 2003, there were no regulations and no berths. During the next three years, I tried to bring the yacht culture to China, not only Sunseeker," he says.

"But since 2008, the market has been booming and much infrastructure is being built."

Kaminski finds Chinese millionaires more generous than the upper crust in Europe and says he is still amazed by how affluent Chinese people are.

Sunseeker China boasts a unique completely integrated package, handling everything from yacht sales to transportation, and from importation to registration as well as the management of professional captains and crew.
Courtesy of Sunseeker China
 
"When they fly to Paris to shop Chanel and Gucci, they only say 'This is nice, I want it; that is nice, I want it too', but never turn the label and check the price," he says.

At the same time, he says these millionaires have a sense of fragile pride.
Over the years, he says they are buying bigger and bigger yachts because they don't want to lose face by using diminutive boats.

Sunseeker China has just sold the Sunseeker Predator 108 Special Edition to Dalian Wanda Group. The Sunseeker Predator 108 yacht is famous for its frequent appearances in James Bond movies.
Courtesy of Sunseeker China
 
"When I sold a Sunseeker Manhattan 66 (at a length of 22 meters or 66 feet) to Charles Zhang, chairman and CEO of sohu.com, in 2007, it was the biggest in China; this year we just sold a 108-feet (33 meters) one. I believe the yacht size we sell will be even bigger next year. A yacht is never too big. It is a combination of work, socializing and entertainment. It's always good to have bigger space."

“For a 40-meter yacht, the owner can install a private cinema,” he adds.

Kaminski also said he understands that Chinese millionaires hate it when their yacht looks like another owner's vessel, which led his company to design a 40-page questionnaire about vessel preferences.

Sunseeker China has just sold the Sunseeker Predator 108 Special Edition to Dalian Wanda Group. The Sunseeker Predator 108 yacht is famous for its frequent appearances in James Bond movies.
Courtesy of Sunseeker China
 
"For example, you can choose how many cushions you want on the couch, what color it is, how big the bed should be and even build your own fantasies into it," says Kaminski, who added that some have asked him to build a mahjong table on a yacht, while others have requested a cinema.
On one yacht, an owner set his bathtub on the fly bridge, an open space on the higher deck.

Rich men in China are not as happy as people think, so they need some recharging, Kaminski says.
And he suggests a cigar, champagne, strawberries and good company.

Sunseeker China boasts a unique completely integrated package, handling everything from yacht sales to transportation, and from importation to registration as well as the management of professional captains and crew.
Courtesy of Sunseeker China
 
To those who want to buy a Sunseeker, Kaminski will arrange a trip to the factory in the UK, where there are plenty of models to choose from.
The construction field is confidential to the point where the company has two security guards at the site.

To Kaminski, the recent economic downtown in the UK was a blessing for his sales figures in China.
Since 2008, the pound has depreciated against the yuan, which has dropped the price of a Sunseeker by almost 40 percent for Chinese customers.
In China, he says, the future and the Chinese market are bright.


Sunseeker China boasts a unique completely integrated package, handling everything from yacht sales to transportation, and from importation to registration as well as the management of professional captains and crew.
Courtesy of Sunseeker China
 
"China has a coastline of 18,000 kilometers, more than six times that of France; and more than 1,000 islands, so there is greater potential for yachts. Up to now I have only reached 10 percent of the market potential. We are having escalated appointments, but the factory in England can only make 250 yachts every year for the global market, so I'm not anxious to find customers," he says.

He estimated that his sales in China will at least double next year.

"Otherwise I've underperformed," he says.
"My confidence in the Chinese market is greater than the Great Wall."


Source: China Daily Europe

http://europe.chinadaily.com.cn/business/2010-12/31/content_11782208.htm  


Leading Commercial Real Estate Group buys China’s Largest Yacht


SHANGHAI - Sunseeker China has just sold the Sunseeker Predator 108 Special Edition to Dalian Wanda Group - this is the only Special Edition yacht ever made by Sunseeker, and is also the largest yacht ever sold in China.

The buyer, Dalian Wanda Group, is one of the largest real estate developers in China, with extensive businesses in commercial real estate, luxury hotels, cultural industries and shopping malls.

Sunseeker China has just sold the Sunseeker Predator 108 Special Edition to Dalian Wanda Group. The Sunseeker Predator 108 yacht is famous for its frequent appearances in James Bond movies.
Courtesy of Sunseeker China
 
Up to the end of 2009, the group has 27 Wanda Plazas and 7 five-star hotels nationwide.
In making this purchase, the world-class service and excellent reputation of Sunseeker China and its CEO, Traugott Kaminski - nicknamed “the Godfather of China’s luxury yachting” were strong reasons why the Group chose Sunseeker China.

The Sunseeker Predator 108 yacht is famous for its frequent appearances in James Bond movies.

The Special Edition first appeared in the London Boat Show in early 2010 and immediately caused a sensation at the show.
At 108 feet (33 meters), this is an extremely imposing boat in terms of size.
It is extremely fast for a large boat, with its twin MTU engines producing 4880PS, powering it up to a top speed of 36 knots.
Adding to its dominating presence is its stunning Champagne paint colour, making every harbor entrance of the Special Edition a sight to behold, as sunlight transforms this boat into a shimmering golden craft on the waves.

Complimenting the golden paint perfectly are the black mirrored windows, which not only keeps the occupants of the boat safe from prying eyes, but also adds a unique elegance to the boat at night.

On the inside, the Special Edition is an exercise in pure yachting luxury as well, with very large owner and VIP cabins, a convertible sunroof on the top of the cockpit, a sport flybridge, and a big spa tub and sunbathing area on the front deck.

Sunseeker China has just sold the Sunseeker Predator 108 Special Edition to Dalian Wanda Group. The Sunseeker Predator 108 yacht is famous for its frequent appearances in James Bond movies.
Courtesy of Sunseeker China
 
“When I did the test cruise for this boat in Poole,” Mr Kaminski says
“I had a mental picture of how this boat would look like on the Huangpu River with all the lights reflecting on the black-mirrored windows and golden paint. This will be a shining star on the grand stage of Shanghai!”

Sunseeker China boasts a unique completely integrated package, handling everything from yacht sales to transportation, and from importation to registration as well as the management of professional captains and crew.

Sunseeker China boasts a unique completely integrated package, handling everything from yacht sales to transportation, and from importation to registration as well as the management of professional captains and crew.
Courtesy of Sunseeker China
 
Sunseeker China’s market leading service
, coupled with the exceptional quality of Sunseeker yachts have seen it become the ultimate status symbol in Chinese luxury yachting.

The Sunseeker Predator 108 Special Edition is the largest luxury yacht sold in China, a clear testament to its market leadership.


Sunseeker Predator 108 Special Edition Specifications


As an extremely large luxury yacht, the Sunseeker Predator 108 Special Edition has the following unique features:

• Champagne color for the whole boat

• Black-mirrored glasses on the boat

• Exquisite furnishings in different wood and leather throughout the boat’s interiors


On the lower deck:

• Large owner cabin with a 56 “ TV, desk and windows

• Large VIP cabin and 2 guest cabins, each with its own separate bathroom

• Separate stairs to the galley and 4-crew mess


One the main deck:

• Large saloon with bar and dining table for 8 persons

• Cockpit with 4 Helm Seats and large Sunroof


On the aft cockpit:

• Sport flybridge with Bar counter and spacious sitting area

• Spa Tub in the front and foredeck sunbathing area


Engine:

• Twin MTU 16V 2000 M93 (each 2440PS, total 4880PS)



Contact(s)

 
 

Shanghai Office:

Block F,34/F, Jiushi Tower,
28 Zhong Shan Nan Lu
Shanghai 200010
Tel: 0086‐21‐63304305
Fax: 0086‐21‐63304309
Mobile: 0086‐15901789254,


Qingdao Office:

Room16G, Building A World Trade Center,
No.6 Hong Kong Middle Road
Qingdao 266071
Tel:0086‐532‐83860711
Fax:0086‐532‐83860719
Mobile:0086‐13817227724


Sanya Office:

Visun International Yacht Club, Time Plaza,
Yu Ya Avenue
Sanya 572000
Tel:0086‐898‐88600022
Fax:0086‐898‐88600022
Mobile:0086‐13817227724

Email: info@sunseeker‐china.com  

Website: www.sunseeker‐china.com  


Source: Sunseeker China

http://sunseeker-china.com/press/  



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