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Opel Ampera - Revolutionary Electric Car 2010.11.14

Rüsselsheim, Germany - November 11, 2010 - Electric mobility begins now: Starting today, Opel will begin taking reservations for the 2011 Ampera, Europe's first electric vehicle that also features extended-range capability. Opel Ampera Electric Car Starts at 42,900 euros.

Opel Ampera
Photo: Opel International

Rüsselsheim, Germany - November 11, 2010

Electric mobility begins now: Starting today, Opel will begin taking reservations for the 2011 Ampera, Europe’s first electric vehicle that also features extended-range capability.

Opel Ampera
Photo: Opel International
Opel Ampera – Revolutionary Electric Car Starts at 42,900 euros
(Manufacturer’s Suggested Retail Price).

• Environmentally Friendly: Family car drives 40 - 80 km electrically

• Freedom: Battery re-charges in three hours; endless e-driving possible

• No Anxiety: Range can be extended to more than 500 km when needed

• Spacious: Five-door car seats four and has ample trunk space

• Dynamic: Nearly silent torque feels like flying

• Reservations now being taken

Opel Ampera
Photo: Opel International
Electric mobility
is the best solution for reducing automobile emissions and dependency on petroleum but if electric vehicles are to have a significant benefit on the environment and society, they must be attractive to a wide variety of buyers, not just city dwellers.

Opel Ampera
Photo: Opel International
Now this ambitious goal has become considerably easier to reach – with the revolutionary Ampera electric car.

The majority of drivers will find an electric car, such as the Ampera, remarkably easy to accept.

Opel Ampera
Photo: Opel International
That is because in addition to a powerful, 16 kWh lithium-ion battery, it has a unique electric propulsion system that extends its driving range.
While providing all the benefits of state-of-the-art battery electric vehicles, such as zero tailpipe emissions and spirited performance, the innovative Ampera is not compromised by the typical disadvantages, such as limited range or long hours of immobility spent recharging a large battery.

Opel Ampera
Photo: Opel International
That makes the five-door, four-seat Ampera the first electric car in Europe to give owners the freedom to drive wherever, whenever they want, with no worries of being stranded with a depleted battery.

Opel Ampera
Photo: Opel International
The manufacturer’s suggested retail price throughout Europe for the base model starts at 42,900 euros, including national VAT.
In Germany, with 19 percent VAT, the Ampera net price is 36,050 euros.
Because trim levels will differ from market to market, prices in each country may differ.

Opel Ampera
Photo: Opel International
Customers wishing to reserve an Ampera can register online and become an ‘ePioneer’, receiving exclusive news and a chance to test drive the electric car.

Opel Ampera
Photo: Opel International
In addition, they will be among the first to have the opportunity to own Europe’s first practical, family electric car.
Sales start in the fourth quarter of 2011.

Reservations can be placed in the following first markets:

Germany: www.opel-ampera.de  

Netherlands: www.opel-ampera.nl  

Opel/Vauxhall CEO Nick Reilly
Photo: Opel International
Some competitors choose to split their offers for electric cars into two portions: a base price for the car and a leasing rate for the battery pack.

Opel Ampera
Photo: Opel International
This does make the price appear attractive because the battery leasing rate is not highlighted.
However, battery leases are paid monthly for several years, so the total cost is roughly the same as a car whose total price includes both the car and the battery.

Opel Ampera
Photo: Opel International
’s pricing scheme eliminates confusion by listing the total cost of the car and battery.
Opel is also researching customer preferences regarding financing and leasing schemes for the Ampera.
The company will announce these options later.

Opel Ampera
Photo: Opel International
“The Ampera defines a new class of e-mobility. No other electric vehicle provides the freedom of individual transportation as the Opel Ampera,” said Alain Visser, Vice President of Sales, Marketing and Aftersales at Opel.
“We have compromised on nothing. The Ampera is a beautiful car that is as fun to drive as it is packed with premium content.”

Reliable battery not disturbed by inclement weather

The Ampera is an electric vehicle that can operate in a wide range of weather climates. It is powered by electricity at all times and speeds.

Opel Ampera
Photo: Opel International
For the first 40 – 80 km
, power is supplied by the electricity stored in the 16-kWh, lithium-ion battery.
While driving on electricity delivered by the battery, the Ampera drives free of gas- and tailpipe-emissions.

Opel Ampera
Photo: Opel International
Independent research found that about 80 percent of Europeans drive less than 60 kilometers per day, so the Ampera would meet their requirements.

Opel Ampera
Photo: Opel International
When the Ampera’s battery runs low, the battery can be recharged in about three hours at 230v by plugging the vehicle's on-board charge system into a standard outlet.
Because the battery can be re-charged quickly, most Amperas are likely to be driven in battery mode nearly all the time.

Opel Ampera
Photo: Opel International
If a longer trip is required, the gasoline-fueled engine/generator can seamlessly extend the total driving range to more than 500 kilometers on a full tank.
This range-extending technology means the Ampera is suitable for worry-free daily use by the whole family.

Opel Ampera
Photo: Opel International
If electric vehicles are to have a significant benefit on the environment, they must be sold in high volume.

Electric cars like the Ampera – with extended range capability – are the quickest way to reach this goal because they require few adjustments in lifestyle.

Beautiful design – clearly an Opel

The Ampera carries the DNA of Opel’s new design language – a prominent grille, bold Opel badge and daring boomerang headlamps.

Every element of the Ampera was designed and analyzed for efficiency, making the Ampera one of the most aerodynamic and energy-efficient vehicles in the market.

Opel Ampera
Photo: Opel International
Inside, the Ampera is packed with the premium content fitting for a ground-breaking vehicle
From Bose speakers to touch-screen monitors, this car brings mobility to the 21st century.

The Ampera already has won high accolades from specialists throughout the continent.

Opel Ampera
Photo: Opel International
Awards from authoritative magazines and websites include Greenest Car of the Year by
innovation trophy from L’Automobile Magazine in France and best electric car by Auto Świat in Poland.


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