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IBM Launches First Smarter Planet Game 2010.10.10

Armonk, N.Y., USA - October 04, 2010 - IBM (NYSE: IBM) today announced the availability of CityOne, the world's first Smarter Planet interactive simulation designed to help business and civic leaders discover how to make their cities and industries smarter by solving real-world business, environmental, and logistical problems.

IBM announced the availability of CityOne, the world's first Smarter Planet interactive simulation designed to help business and civic leaders discover how to make their cities and industries smarter by solving real-world business, environmental, and logistical problems.
Photo: IBM
 

Armonk, N.Y., USA - October 04, 2010

IBM Launches First Smarter Planet Game to Tackle City Challenges


IBM (NYSE: IBM) today announced the availability of CityOne, the world's first Smarter Planet interactive simulation designed to help business and civic leaders discover how to make their cities and industries smarter by solving real-world business, environmental, and logistical problems.

Photo: IBM
 
CityOne
presents a unique opportunity for business leaders, city planners and government agencies to develop and budget improvements that address the challenges facing today's global cities.

Photo: IBM
 
Delivered as a simulation game, players have the opportunity to explore more than 100 real-world scenarios to transform cities through technologies that reduce traffic congestion, save water, streamline supply chains and tap alternative energy sources through a series of crisis scenarios.

Photo: IBM
 
In all of the missions, players must determine the best way to balance the city's financial, environmental and sociological interests.

Photo: IBM
 
They are challenged with improving the city by attaining revenue and profit goals, increasing customer satisfaction, and making the environment greener with a limited budget.

Photo: IBM
 
In parallel, players will learn how to embrace technologies such as business process management, service reuse, cloud computing and collaborative technologies to help make organizations in city systems more intelligent.

Photo: IBM
 
As urban populations continue to grow, civic and business leaders face an unprecedented set of problems.

Photo: IBM
 
With an estimated one million people around the world moving into cities each week, experts predict the population in the world's cities will double by 2050.

Photo: IBM
 
Today, these cities consume an estimated 75 percent of the world's energy, emit more than 80 percent of the greenhouse gases, and lose as much as 20 percent of their water supply due to infrastructure leaks.

IBM announced the availability of CityOne, the world's first Smarter Planet interactive simulation designed to help business and civic leaders discover how to make their cities and industries smarter by solving real-world business, environmental, and logistical problems.
Photo: IBM
 
Within these cities, retailers will see global supply chains bloat with $1.2 trillion in excess merchandise, and bankers will see their trading systems subjected to extreme stress, handling more than 25 billion market data messages each day.

Photo: IBM
 
City infrastructures that deliver vital services such as transportation, energy and water must rely on a wealth of new information and technologies that will allow them to sense and respond intelligently to the needs of their growing populations and businesses within the cities must learn how to integrate with these new technologies.

Photo: IBM
 
For these reasons, IBM's mission is to help cities become more intelligent.

Photo: IBM
 
CityOne
offers a virtual environment that will help tomorrow's leaders learn how to apply advances in technology and better understand how these systems work.

Photo: IBM
 
Examples of the game scenarios include
:

Water Crisis Management: A city is struggling with water usage increases twice as fast as the population, supplies are becoming strained and possibly polluted, and the municipality is losing almost half of its water through leaky pipes. On top of all that, energy costs continue to rise. To complete the mission, players must come up with a way to deliver the highest water quality at the lowest cost in real-time.

Smarter Retail: The player represents the owner of an electronics store that requires a redesign and expansion. In order to increase sales, players must streamline and increase the visibility of their supply chain process to better track items in real time and react to problems and delays.


Photo: IBM
 
IBM has also linked content from CityOne with cloud-delivered business process management
capabilities that allow real-time communication with other players and with IBM industry experts.

IBM Launches First Smarter Planet Game to Tackle City Challenges.
Photo: IBM
 
As a result, a player can have conversations about how the process models from the game relate to real world implementations.

IBM Launches First Smarter Planet Game to Tackle City Challenges.
Photo: IBM
 
Since plans for the game were announced in May, more than 8,000 people have pre-registered to play CityOne.

IBM Launches First Smarter Planet Game to Tackle City Challenges.
Photo: IBM
 
Additionally, key organizations have worked with IBM to enhance the design of the game.

IBM Launches First Smarter Planet Game to Tackle City Challenges.
Photo: IBM
 
The U.S. Environmental Protection Agency (EPA) provided content and resources to the CityOne
.

IBM Launches First Smarter Planet Game to Tackle City Challenges.
Photo: IBM
 
"Creating greater awareness and educating the public about protecting human health and the environment is an EPA priority, and serious games can be useful tools for users to learn about processes and systems reflective of the real world," said Andy Miller, PE, Chief, Atmospheric Protection Branch, EPA Research and Development.
"By cooperating with IBM CityOne developers, EPA is helping users by allowing them to more thoroughly investigate environmental issues and better understand complex energy and water interactions presented in the game. EPA's collaboration in this project will help increase awareness and understanding of how different choices that are made in the various game scenarios affect environmental outcomes."

IBM Launches First Smarter Planet Game to Tackle City Challenges.
Photo: IBM
 
IBM
is not new to the serious games space.
Over the years, IBM has released a number of games such as INNOV8, RoboCode and PowerUp that are used by schools, businesses, museums and conferences.

IBM Launches First Smarter Planet Game to Tackle City Challenges.
Photo: IBM
 
In fact, the INNOV8 series is now being used by 1000 universities and organizations worldwide and is offered for free to schools through IBM's Academic Initiative.

Photo: IBM
 
Historically, simulation gaming has been used extensively in the military, by athletes and by scientists to discover effective new strategies and techniques and develop the skills needed to implement them.

Photo: IBM
 
Businesses have realized the value of this and are deploying their own games to create life-like simulations of real markets, customers and business situations that they deal with every day.

Photo: IBM
 
One of the businesses that piloted INNOV8 is the Farmer's Insurance Group.

Photo: IBM
 
The company's national training facility, The University of Farmers, offers training to tens of thousands of Farmer's employees and used INNOV8 with their call center agents.

Photo: IBM
 
"We see serious gaming as an ideal delivery system for a number of learning opportunities," said Mike Cuffe, VP of Learning at University of Farmers.
"Since my team redesigned Farmers Claims' curriculum to give it a learn-by-doing focus, our employees now achieve competence more quickly, serve our customers more effectively and compassionately, and are better prepared for advancement opportunities."

 
 
To download CityOne, or for more information on IBM serious games and details on how IBM is helping clients and Business Partners to make smarter, faster decisions, please visit:

http://www.ibm.com/cityone  


Contact information

Chris Rubsamen
IBM Media Relations

(914) 766-1803
rubsamen@us.ibm.com


http://www-03.ibm.com/press/us/en/pressrelease/32603.wss  

http://www-01.ibm.com/software/solutions/soa/innov8/cityone/index.html  


Video
CityOne briefing


http://www.youtube.com/watch?hl=en&v=kIn-IcR3umQ&gl=US  


Video
IBM CityOne: A Smarter Planet Game


http://www.youtube.com/watch?v=Tmf0ugQrDFk&feature=related  


Video
IBM CityOne Trailer: A Smarter Planet Game 9/24


http://www.youtube.com/watch?v=GeR19wFGjck&feature=related  


Video
IBM CityOne Trailer


http://www.youtube.com/watch?v=bLF_0SDWBok&feature=related  


Video
CityOne presentation at CityDesign 2110


http://www.youtube.com/watch?v=k9AkVw9S0gE&feature=related  


Video
The Making of CityOne


http://www.youtube.com/watch?v=lq5L4DHZIBE&feature=related  


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