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IBM Completes Acquisition of Unica Corporation 2010.10.09

Armonk, N.Y., USA - October 06, 2010 - IBM (NYSE: IBM) today announced the closing of its acquisition of Unica Corporation. Through Unica, IBM is acquiring enterprise and cloud-based marketing software solutions that help businesses streamline and automate marketing processes, and understand and predict customer preferences. Through both the Unica and Coremetrics acquisitions, IBM will enable its clients to develop more relevant and targeted communications while minimizing marketing expenditures.

Unica Marketing Operations OnDemand
Photo: Unica
 

Armonk, N.Y., USA – October 06, 2010


Expands IBM's Initiatives to Help Organizations Gain Customer Insight And Transform Marketing through Technology


Through Unica, IBM (NYSE: IBM) is acquiring enterprise and cloud-based marketing software solutions that help businesses streamline and automate marketing processes, and understand and predict customer preferences.

Unica Interactive Marketing OnDemand
Photo: Unica
 
Through both the Unica and Coremetrics acquisitions, IBM
will enable its clients to develop more relevant and targeted communications while minimizing marketing expenditures.

Unica Interactive Marketing OnDemand
Photo: Unica
 
In today’s highly interconnected global business environment, customer insight is a top priority for organizations in all industries.

Unica Interactive Marketing OnDemand
Photo: Unica
 
Among the highest performing companies globally, 95 percent say that getting closer to the customer is key to achieving their business goals, according to a recent IBM study of 1,500 CEOs.

Unica Interactive Marketing OnDemand
Photo: Unica
 
In order to deliver on this priority, businesses must gain a deeper understanding of customer behaviors and preferences, which they can then use to create more effective and relevant marketing communications and customer experiences.

Unica Interactive Marketing OnDemand
Photo: Unica
 
Unica
has helped more than 1,500 organizations around the world to better analyze customer preferences and trends, predict customer buying needs and execute and measure relevant cross-channel marketing campaigns.

Unica Interactive Marketing OnDemand
Photo: Unica
 
Among Unica’s client roster are industry leaders such as Best Buy, eBay, ING, InterContinental Hotels Group, Monster, and US Cellular.

Unica Interactive Marketing OnDemand
Photo: Unica
 
“The market has been responding very favorably since IBM announced its intent to acquire Unica in August,” said Yuchun Lee, CEO of Unica.
“Over the past year, Unica added nearly 450 customers, including many industry leaders like Air France, Autodesk, Hilton Hotels, O2, Qualcomm, and United Airlines.”

Unica Interactive Marketing OnDemand
Photo: Unica
 
“IBM is committed to helping CMOs address the challenges facing marketing organizations today,” said Craig Hayman, general manager, IBM Industry Solutions Group.
“Together, the Unica and Coremetrics acquisitions help deliver the customer insight our clients demand, along with the measurable results they are seeking across sales channels. We will support the Web analytics investments Unica and Coremetrics customers have made by delivering industry-leading Web analytics capabilities for line-of-business users and analysts both on-premises and in cloud environments."

Unica Interactive Marketing OnDemand
Photo: Unica
 
Together with IBM’s WebSphere Commerce software
, the company’s recent acquisitions of Sterling Commerce, Coremetrics, and now Unica enhance its ability to offer the technologies marketing organizations need to streamline, automate, and optimize mission-critical business processes.

Unica Interactive Marketing OnDemand
Photo: Unica
 
These processes include awareness and demand generation, sales process automation, order processing and fulfillment.

Unica Interactive Marketing OnDemand
Photo: Unica
 
With the closing of this acquisition, approximately 500 Unica employees join IBM’s Software Solutions Group.


About Unica


Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions.

Unica Interactive Marketing OnDemand
Photo: Unica
 
Unica
’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes.
These solutions integrate and streamline all aspects of online and offline marketing.

Photo: Unica
 
Unica
’s unique interactive marketing approach incorporates customer analytics and Web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations.

Photo: Unica
 
More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe.

For more information, visit
www.unica.com  


About IBM


For more information visit
http://www.ibm.com/software/websphere/announcement100610.html  

Contact:

Nancy Kaplan, IBM
914-766-1849
914-714-2299 (mobile)
nkaplan@us.ibm.com  


http://www-03.ibm.com/press/us/en/pressrelease/32614.wss  



Unica Corporation


Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions.

 
 
Unica’s advanced set of enterprise marketing management
and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes.
These solutions integrate and streamline all aspects of online and offline marketing.

Photo: Unica
 
Unica’s unique interactive marketing approach incorporates customer and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations.

More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Photo: Unica
 
Unica is headquartered in Waltham, Massachusetts with offices around the globe.

For more information, visit

www.unica.com  


Unica Delivers Customer Success


Unica gives marketing organizations the power and flexibility required to provide customers and prospects with what they expect today – a consistent brand experience across all channels.

Unica provides robust web and customer analytics, event-detection, campaign management, interaction management, lead management, and marketing resource management capabilities.

Marketers around the world use Unica to help manage the pressures of increasing marketing complexity and of delivering improved revenue and measurable results.

Unica delivers software capabilities via two product lines: Unica Enterprise and Unica OnDemand.


Unica Enterprise


Unica Enterprise is the industry-leading software marketers rely on to increase revenues and improve the efficiency and measurability of their marketing operations.

Unica Enterprise includes:

Unica Campaign – The market-leading application enabling marketers to plan, design, execute, measure, and analyze multi-wave, cross-channel, and highly personalized interactive marketing campaigns. With add-on modules for email authoring and execution (Unica eMessage), sophisticated cross-campaign optimization (Unica Optimize), and field campaign execution (Unica Distributed Marketing), Unica offers a comprehensive, best-of-breed solution for outbound marketing.

Unica Interact – Built upon the same framework and fully integrated with Unica Campaign, marketers can personalize in real time the experience of customers interacting with Web sites, call centers, and other inbound marketing channels. Unica Interact uses powerful, behavioral targeting analytics, and marketer-defined business logic to deliver the optimal marketing message in every inbound channel.

Unica NetInsight – Unica’s award-winning Web analytics application enables marketing organizations to optimize website performance at an aggregate level and drill into individual Web visitor behavior to identify opportunities to customize individual experiences via seamless integration with Unica Campaign and Unica Interact. Unica NetInsight is the next-generation Web analytics software architected from the ground up for easy deployment and use.

Unica Detect – An event-detection engine that enables marketing organizations to monitor high volume, highly volatile customer data over time to understand individual customer behavior patterns and detect nuanced changes in individual behavior that may be indicative of a customer need. This patented technology allows marketers to identify and respond immediately to a customer’s shift in needs, enabling companies to strengthen customer relationships and boost customer profitability.

Unica CustomerInsight – An easy-to-use, visually-intuitive analytics application enabling organizations to create customized dashboards for instant insight into customer behaviors, campaigns, and results. It enables flexible visual exploration, unlimited drilling, and seamless integration into Unica Campaign, allowing users to take action on their findings. Unica CustomerInsight provides marketers with the power to analyze, understand, and fully leverage the cross-channel buying experience.

Unica Leads – A crucial module of Unica’s lead management solution, Unica Leads is a sophisticated application that qualifies, prioritizes, and assigns leads; notifies and delivers leads to qualified agents; and then measures results.

Unica PredictiveInsight – Built specifically for marketers, Unica’s data mining and predictive modeling software addresses a full range of data mining tasks including data import and analysis, model deployment, and scoring.

Unica Marketing Operations – An enterprise-class marketing resource management (MRM) application that allows marketers to efficiently plan and budget marketing activities, manage day-to-day design and production work, and track status and performance.


Unica OnDemand


Unica OnDemand offers all the features and benefits of Unica Enterprise in a secure hosted environment that leaves marketers free to improve accountability and productivity by communicating with customers and prospects more effectively.

Unica OnDemand products include:

Unica NetInsight OnDemand – Rated the top solution for delivering business value by independent analysts, Unica NetInsight OnDemand is a next-generation Web analytics application that helps companies of all sizes optimize the value of their Web site by attracting more site visitors, engaging every visitor more effectively, and increasing conversions both online and offline.

Unica Marketing Operations OnDemand – Unica’s on-demand MRM application is ideal for agencies, workgroups within large companies, and small and medium businesses. Unica Marketing Operations OnDemand also complements Unica Marketing Operations by serving as a secure collaboration space for enterprises that work with dispersed project teams or outside partners.

Unica also offers a full range of consulting services including implementation and strategic programs to ensure success with Unica and help customers achieve the next level of marketing innovation.


Primary Markets Served


Financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals.


Unica’s Customers


Unica’s advanced technology serves leading customer-centric B2C and B2B organizations including:
Bank of Montreal, Best Buy, Capital One, Choice Hotels, Citrix, Comcast, Commerzbank, Crate and Barrel, Debitel, E*TRADE, eBay, EMC, FOXSports.com, Halifax Bank of Scotland, IKEA, Lands’ End, Medco Health Solutions, Monster Worldwide, Orange, Reader’s Digest, Scotiabank, SingTel, Starwood, Telefónica, U.S. Cellular, and Wells Fargo.


Industry Partnerships/Sales Distribution


Unica’s growing partner ecosystem offers Unica-based solutions across geographies, industries, and customer channels.

Unica has alliances with prominent technology and consulting firms such as Accenture, IBM, Riverpoint Partners and Sapient.

The company also supplies its products around the world through leading marketing solutions providers and distribution partners including Allant, Acxiom, CSG, Epsilon, Equifax, Harte-Hanks, ISID, Merkle, Rapp, Sogec Marketing, Targetbase, 2organize, and Wegener DM.


http://www.unica.com  



Yuchun Lee
Chairman and CEO of Unica Corporation


Yuchun Lee, Chairman and CEO of Unica.
Photo: Unica
 
Yuchun Lee, Chairman and CEO, is responsible for Unica's overall strategic direction and day-to-day business operations.

Lee co-founded Unica in 1992 to meet the technology needs and challenges facing marketers.
Under Lee's leadership and unwavering commitment to customers and their success, Unica's customer base has grown to over 1,500 worldwide, and its technology has garnered top marks from Gartner, OVUM and Forrester Research.

A respected thought leader, Lee serves on the Direct Marketing Association's board of directors. He also holds a seat on the board of directors for Axeda Corporation, a leader in enterprise software for remote services.

Lee speaks regularly at industry events and has been quoted in Business Week, Computerworld, DM Review, BtoB Online, Marketing Direct, and Business Finance.

A published author, Lee has contributed articles to publications like Executive Technology magazine, has written "The DNA of Smart Business Growth" chapter for the Inside The Minds book series, and has co-authored the book Solving Data Mining Problems Through Pattern Recognition (Prentice-Hall).

Under Lee’s leadership, Unica has received top industry and business community recognition.

Prior to joining Unica, Lee held senior-level positions with Digital Equipment Corporation and M.I.T.'s Lincoln and Media Labs.

Lee holds both Bachelor and Master of Science degrees in Electrical Engineering and Computer Science from M.I.T. and a Master of Business Administration degree from Babson College.


http://www.unica.com/about/Yuchun_Lee.htm  


Video
Unica Interactive Marketing OnDemand


http://www.youtube.com/user/unicacorp#p/a/u/0/MZ0qIDQzYaQ  


Video
Unica Marketing Operations OnDemand


http://www.youtube.com/user/unicacorp#p/a/u/1/yralbf6ibPg  


Video
Unica Communty Action @ The Greater Boston Food Bank


http://www.youtube.com/user/unicacorp#p/a/u/2/Rz-LD5qNOPg  


Video
Akin Arikan: Web analytics megatrends


http://www.youtube.com/user/unicacorp#p/a/f/0/OAIld-tF_Rk  


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