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Nokia to acquire Motally 2010.08.22

Espoo, Finland - August 20, 2010 - Nokia today announced it has signed an agreement to acquire Motally Inc., a privately-held US-based company. Motally's mobile analytics service offers in-application tracking and reporting.

Every day, more than 1.2 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers.
Share photos and videos. Anytime. Anywhere.
Photo: Nokia
 

Espoo, Finland - August 20, 2010

Optimized developer and publisher product offerings through mobile analytics functionality


Nokia today announced it has signed an agreement to acquire Motally Inc., a privately-held US-based company.

Motally's Mobile Analytics. The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia plans to continue serving Motally's existing customer base.
Photo: Motally Inc.
 
Motally's mobile analytics service
offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage.

Motally's Mobile Web Analytics was built from the ground up with mobile in mind to handle the nuances of mobile tracking. Learn more about your users.
Photo: Motally Inc.
 
The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia plans to continue serving Motally's existing customer base.

Motally's Mobile Web Analytics was built from the ground up with mobile in mind to handle the nuances of mobile tracking. Optimize Product Offerings.
Photo: Motally Inc.
 
"The acquisition underpins Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering", said Marco Argenti, Vice President, Media, Nokia.

Motally's Mobile Web Analytics was built from the ground up with mobile in mind to handle the nuances of mobile tracking. Maximize ROI on Ad Campaigns.
Photo: Motally Inc.
 
Motally currently employs a team of eight people.

Photo: Motally Inc.
 
The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2010.

Photo: Motally Inc.
 


About Nokia


At Nokia, we are committed to connecting people.

 
 
We combine advanced technology with personalized services that enable people to stay close to what matters to them.

Photo: Nokia
 
Every day, more than 1.2 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers.

Photo: Nokia
 
Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more.

Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.


About Motally


Motally Inc. was founded in 2008 in San Francisco and has patent-pending technology to ensure accurate data collection and analytic reporting for publishers' mobile sites.

 
 


Management Team


John Forese, CEO

John Forese joins the team at Motally with more than fifteen years of professional experience with a background in both the mobile and analytics industries.
Most recently John was SVP of Product Management at Nielsen Mobile.
Previously, John was an SVP at Telephia where he led overall product strategy and had P&L responsibility across the company's product lines.
During his tenure, John helped grow Telephia into the largest provider of syndicated research and performance metrics for the mobile industry, leading to the company's acquisition by Nielsen in 2007.
Prior to joining Telephia, John held various management positions at telecom and technology based start-ups, including Flashpoint Technologies, Netro Inc. and Pacific Bell Mobile Systems.
John also spent four years as a management consultant working with key clients in the consumer packaged goods and mobile industries.

John has a Masters of Business Administration from Stanford and an AB in Economics from Princeton University.


Arte Merritt, Founder, President

Arte has more than thirteen years professional experience and more than nine years mobile experience working with companies like Yahoo Mobile, Helio, Vindigo and a wide variety of mobile startups.
A serial entrepreneur, Arte founded/co-founded/invented MyEssay.com, the MIT Wireless Forum (MITWF), 3mg Inc, Zetre, m.towza.com, and a number of other websites, products, and services.
He is an MIT alum.


Media Enquiries:

Nokia
Communications

Tel. +358 7180 34900
Email: press.services@nokia.com

Nokia
Communications, North America

Tel. +1 972 894 4573
Email: communications.corp@nokia.com

www.nokia.com  

http://www.nokia.com/press/press-releases/showpressrelease?newsid=1439186  

http://www.motally.com/about.php  



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