CUPERTINO, California—May 13, 2009—Apple® will kick off its annual Worldwide Developers Conference (WWDC) with a keynote address on Monday, June 8 at 10:00 a.m.

A team of Apple executives, led by Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the keynote.

WWDC will offer in-depth sessions on both iPhone™ OS 3.0, the world’s most advanced mobile operating system, and Mac OS® X Snow Leopard™, an even more powerful and refined version of the world’s best desktop operating system and the foundation for future Mac® innovation.

“Last June, we gave developers an early look at the powerful new technologies that form the underpinnings of Mac OS X Snow Leopard,” said Bertrand Serlet, Apple’s senior vice president of Software Engineering.
“At WWDC, we will be giving our developers a final Developer Preview release so they can see the incredible progress we’ve made on Snow Leopard and work with us as we move toward its final release.”

Snow Leopard and Mac technical sessions will showcase hundreds of refinements to the operating system and dive deep into its new technologies including a 64-bit architecture, QuickTime® X, next-generation multicore and GPU processor support, and amazing new accessibility technologies.

iPhone OS 3.0 technical sessions will cover introductory and advanced concepts to help developers get the most out of the iPhone OS 3.0 SDK and over 1,000 new APIs available for iPhone OS 3.0.

WWDC also offers attendees the unique opportunity to work side-by-side with Apple engineers to solve code-level issues, gain insight into development techniques and get expert advice on interface design.

Other activities at Apple’s WWDC 2009 include:
 
- more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating iPhone OS 3.0 and Mac OS X technologies;
 
- over 1,000 Apple engineers presenting the latest in Apple technologies and providing one-to-one direction in hands-on labs; 

- the opportunity to connect with thousands of fellow iPhone and Mac developers from around the world.

Visit the Apple Worldwide Developers Conference 2009 website for registration and more details at http://developer.apple.com/wwdc 

Members of the media and industry analysts are invited to attend the keynote presentation and can register by contacting Teresa Brewer tbrewer@apple.com


Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications.
Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.


The Apple Worldwide Developers Conference


The Apple Worldwide Developers Conference (WWDC) is the premier technical event for developers and IT professionals innovating with Apple platforms.

Over 1,000 Apple engineers will be at Moscone West to present the latest Apple technologies and provide you with code-level guidance.
You’ll learn how to harness the power of iPhone OS, Mac OS X Snow Leopard, and Mac OS X Server Snow Leopard in the most efficient and sophisticated way possible — saving you time and accelerating your development.

Bring your MacBook and your imagination, and prepare to make your ideas happen.

Technical Sessions

At the heart of the WWDC experience are the technical sessions presented by Apple engineers that cover every aspect of the powerful technologies in iPhone OS, Mac OS X and Mac OS X Server.

Start your week of learning by gaining an overview of the many technologies that are available to you on these revolutionary platforms, then attend the technology specific sessions during the week of WWDC that dive deeper into each topic.

Within each session you'll receive code-level guidance offered in practical examples that you can apply to your own development environment. Information is presented through introductory and advanced concepts that will provide you with a solid foundation if you are new to iPhone and Mac development, or accelerate your development if you are already familiar with Apple technologies.

You'll also learn new ways to apply the technologies you use in your development today, and get an introduction to new technologies that will enhance the capabilities of your application. IT professionals will find a range of sessions on using Apple technologies in heterogeneous environments.

Hands-on Labs

Bring your code and your concepts to the hands-on labs and make your ideas come to life. Work with Apple engineers to gain insights into their development techniques, tackle code-level issues, talk through your ideas, and get answers to the topics critical to you. Apple’s Human Interface designers are available for one-to-one consultations on the visual design and usability of your iPhone or Mac OS X application.

IT professionals can use the labs to explore the powerful technologies in Mac OS X Server Snow Leopard. In-house developers, system administrators, and network integrators can learn more about development, configuration, deployment, and administration best practices from members of the Leopard Server engineering team. You can also take this opportunity to meet and discuss integration and management of Apple technologies with other IT professionals.

Connect With Your Peers

WWDC brings together the best and the brightest developers and IT professionals in the Apple community from around the world. You’ll spend the week with a myriad of other professionals using Apple technologies in many new and exciting ways. Take advantage of this unique setting to strike up a conversation and get inspired by how they are developing with, deploying, and integrating Apple technologies. You’re sure to hear about new ideas and methods that you can incorporate into your own environment.

Special Events

Special evening events at WWDC offer you time to unwind, relax, mingle with other attendees, and see technical excellence take center stage. You'll also find special lunchtime presentations throughout the week where guest speakers present real-world examples of how they use Apple technologies in their industries.

A long-standing tradition at WWDC, Stump the Experts offers you the opportunity to see a legion of Mac experts on stage answering fascinating, comical, and sometimes strange questions about a wide range of Apple history.

The Apple Design Awards is an exciting event which rewards and celebrates technical excellence, innovation, and outstanding achievement in iPhone and Mac software development. Each year, winning products set new standards for usability, performance, technology integration and adoption. With software demonstrations of the winners, you’ll learn not only who wins, but you might even get ideas on how to improve and enrich your application.


Information Technologies

IT professionals, including in-house developers, system architects and system administrators, will find a concise set of technology-rich sessions covering the enormous capabilities of Mac OS X Server Snow Leopard, Mac OS X Snow Leopard, and iPhone OS. IT-focused sessions and labs will provide details on new features you can use right out of the box, customization and developer opportunities for those creating specialized solutions, and best practice techniques for integration, deployment and management of Apple technologies within your organization.

Press Contacts:

Apple

1 Infinite Loop
Cupertino, CA 95014
408.996.1010

Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851

Bill Evans
Apple
bevans@apple.com
(408) 974-0610


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