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GIMS 2019: Bugatti Celebrates Its 110th Anniversary With Two World Premieres At Geneva Motor Show 2019.03.15

Geneva, Switzerland - GIMS 2019 - March 05-17, 2019 - At the first major international motor show in 2019, Bugatti is presenting two world premieres. At the Geneva Motor Show, the French luxury brand is showing the hyper sports car "La Voiture Noire" and the Chiron Sport "110 ans Bugatti". The special edition of the Chiron Sport, which is being produced in a limited series of 20 cars, celebrates the brand's 110th anniversary as well as its French identity.

At the Geneva Motor Show, the French luxury brand is showing the hyper sports car “La Voiture Noire“ and the Chiron Sport “110 ans Bugatti”.
Photo courtesy of GIMS 2019
 

Geneva, Switzerland - GIMS 2019 - March 05-17, 2019

What a start to an anniversary year.
At the first major international motor show in 2019, Bugatti is presenting two world premieres.

At the Geneva Motor Show, the French luxury brand is showing the hyper sports car “La Voiture Noire“ and the Chiron Sport “110 ans Bugatti”.

The special edition of the Chiron Sport, which is being produced in a limited series of 20 cars, celebrates the brand’s 110th anniversary as well as its French identity.

Bugatti President Stephan Winkelmann at the Geneva Motor Show 2019.
Photo courtesy of GIMS 2019
 
However, the highlight will be the unveiling of “La Voiture Noire”, which had been kept secret up to the beginning of the show.

This is a homage to the legendary Bugatti Type 57 SC Atlantic.

This one-off Grand Tourisme has already been sold and is the world’s most expensive new car, at 11 million.

Bugatti at the Geneva Motor Show 2019.
Photo courtesy of GIMS 2019
 
“In 2019, we are celebrating a special anniversary. Bugatti was established 110 years ago. These two models pay homage to our long tradition and to our French homeland,” says Bugatti president Stephan Winkelmann.

Bugatti at the Geneva Motor Show 2019.
Photo courtesy of GIMS 2019
 
The third model on the Bugatti stand is also in line with this approach: the Bugatti Divo, is a hyper sports car which is being produced in a limited edition of 40 vehicles.

With its modified aerodynamics, it is designed for even higher lateral acceleration than the Chiron and ensures extreme driving pleasure.

At the Geneva Motor Show, the French luxury brand is showing the hyper sports car “La Voiture Noire“ and the Chiron Sport “110 ans Bugatti”.
Photo courtesy of GIMS 2019
 
With “La Voiture Noire“, the French luxury automobile brand has once again shown that it produces the world’s most precious and exclusive hyper sports cars.
The two-door car with its breathtakingly sculpted bodywork is especially elegant thanks to the use of deep black carbon fibre.

In the world of the automobile, “La Voiture Noire” is a name with a special resonance: Ettore Bugatti’s son Jean developed and drove one of only four Type 57 SC Atlantic coupés produced.
He called his Atlantic “La Voiture Noire“ – the black car.
This vehicle disappeared without trace before the Second World War.
Nowadays, it is considered one of the great mysteries in the history of the automobile and it would be incredibly valuable.

At the Geneva Motor Show, the French luxury brand is showing the hyper sports car “La Voiture Noire“ and the Chiron Sport “110 ans Bugatti”.
Photo courtesy of GIMS 2019
 
“For Bugatti, ‘La Voiture Noire’ is more than just a reminiscence of the Atlantic. We are paying tribute to a long tradition, to France and to the creative work of Jean Bugatti,” says Stephan Winkelmann.
“At the same time, we are transferring extraordinary technology, aesthetics and extreme luxury to a new age.”

Bugatti President Stephan Winkelmann at the Geneva Motor Show 2019.
Photo courtesy of GIMS 2019
 
The special hyper sports car was hand-crafted for a Bugatti enthusiast
.

“La Voiture Noire” is a collection of superlatives,” says Stephan Winkelmann.

Apart from design, quality and materials, this also applies to the iconic power plant.

The 16-cylinder engine with a displacement of 8 litres produces 1,103 kW/1,500 PS.

Bugatti at the Geneva Motor Show 2019.
Photo courtesy of GIMS 2019
 
A car collector purchased this unique vehicle for 11 million net, making it the world’s most expensive new car and continuing the long tradition of Bugatti.

Since the company was first established in 1909, the French luxury brand has produced the world’s best and most powerful sports and luxury cars, true to Ettore Bugatti’s:
motto: “if it is comparable, it is no longer Bugatti.”

Bugatti at the Geneva Motor Show 2019.
Photo courtesy of GIMS 2019
 
The Chiron Sport “110 ans Bugatti”
, which is also being presented to the public for the first time in Geneva, is also in line with this tradition.

In addition to all the benefits of a Chiron Sport, it not only includes the „Sky View“ option as standard equipment, but also several product features only offered for this model.

This edition, limited to 20 units and with a net price of 3 million euros, has already sold out ahead of Geneva Motorshow.

Bugatti at the Geneva Motor Show 2019.
Photo courtesy of GIMS 2019
 
“The new edition of the Chiron is not only extremely exclusive but also a sincere tribute to France”, says Stephan Winkelmann.

The Chiron Sport “110 ans Bugatti” features the French tricolour “le Bleu-Blanc-Rouge”, with its colours of blue, white and red on several parts of the bodywork and in the interior.

Bugatti President Stephan Winkelmann at the Geneva Motor Show 2019.
Photo courtesy of GIMS 2019
 
The body and the front end are made from carbon fibre, while aluminium features in the Bugatti line and the Bugatti radiator.

The rear end of the hyper sports car and the typical Bugatti line, the dominant “C”, boast complex Steel Blue paintwork.

The hyper sports car “La Voiture Noire“.
Photo courtesy of Bugatti
 
The interior of the “110 ans Bugatti” features further French tricolours.


“France is Bugatti’s home country. This is why it is an honour and an obligation for us to pay homage to our fantastic location in Alsace with these extraordinary vehicles,” says Stephan Winkelmann.

The hyper sports car “La Voiture Noire“.
Photo courtesy of Bugatti
 
Molsheim was and still is a key element in Bugatti’s brand history.

It is here that Bugatti is planning its future and the celebrations of its 110th anniversary.

This also includes a grand tour of places where company founder Ettore Bugatti was active.

The Chiron Sport “110 ans Bugatti”.
Photo courtesy of Bugatti
 
“This will be an exciting and thrilling year for us. It is only just starting with the new models on display at the Geneva Motor Show,” Bugatti President Stephan Winkelmann is pleased to report. 

The Chiron Sport “110 ans Bugatti”.
Photo courtesy of Bugatti
 

Contact for media

Tim Bravo
Head of Communications
Bugatti Automobiles S.A.S.
E-Mail: tim.bravo@bugatti.com  
Mobile: +33 640 151 969


The Chiron Sport “110 ans Bugatti”.
Photo courtesy of Bugatti
 

Sources:

Geneva International Motor Show 2019

https://www.gims.swiss/press-days  

Bugatti Automobiles S.A.S.

https://www.bugatti.com  



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