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The highlights at CEBIT 2018 2018.06.18

Hannover, Germany - June 16, 2018 - With the new triad consisting of tradeshow, conference, and networking event in a festival atmosphere, the new CEBIT offered fascinating insights into the digitization of the economy and society. The new format was successful in illuminating the various angles of digital transformation for every visitor. The new, revamped CEBIT enjoyed a successful premiere, as more than 2,800 participating companies, over 600 speakers on ten stages, and 370 startups from Europe, Africa and Asia turned Hannover into the world's digitization hotspot over a five-day period.

With the new triad consisting of tradeshow, conference, and networking event in a festival atmosphere, the new CEBIT offered fascinating insights into the digitization of the economy and society.
Photo courtesy of CEBIT 2018

Hannover, Germany - June 16, 2018

The new, revamped CEBIT enjoyed a successful premiere, as more than 2,800 participating companies, over 600 speakers on ten stages, and 370 startups from Europe, Africa and Asia turned Hannover into the world’s digitization hotspot over a five-day period.

Achim Berg, President of the German Association for Information Technology (Bitkom) set the tone for the event on "Welcome Night" on 11 June:
"We are living in exciting times, with our boldest fantasies being overtaken by actual developments at breakneck speed!".

A high-visibility emblem of this phenomenon was the 60-meter tall Ferris wheel erected by SAP, with 40 passenger cabins which, apart from providing a unique aerial view of the digitization festival, showcased concrete examples of AI, IoT and other phenomena.

Young, fresh and abuzz with business: successful premiere of new-look CEBIT.
Photo courtesy of CEBIT 2018
Artificial intelligence

Self-learning systems were a beacon theme at this year’s CEBIT.

Hewlett Packard Enterprise demonstrated how computers will soon be able to compare millions of disease symptoms from a multitude of different sources in order to identify the ideal medication for a particular patient.

At the IBM stand, visitors were introduced to a smart assistant, equipped with voice control, cameras and sensors, that is supporting the German astronaut Alexander Gerst during his mission on the ISS space station.

As a premium partner and largest exhibitor of CEBIT, the world's largest CRM provider Salesforce puts the spotlight on its customers.
In the spirit of the new CEBIT, visitors will experience a diverse mix of informative exhibitions, inspiring discussions, exciting presentations, but also lots of fun and entertainment
Photo courtesy of CEBIT 2018
AI technologies are also delivering real benefits in the digital workspace: assistants like Alexa or chatbots respond to human voice instructions to simplify the operation of many new software tools.

Numerous exhibitors were also presenting solutions with 360-degree output for complete processes.

One of the key topics in this context was data security.

Given that many dangerous attacks originate from employee workstations, several exhibitors presented automated security concepts.

At CEBIT, the latest humanoid and collaborative robots (aka cobots) are showing off their skills in a series of live demonstrations.
A stunning example is the 1.2 m-tall Pepper robot from Japanese company SoftBank Robotics.
Pepper not only looks and sounds human, it can also listen and respond to human emotion.
This makes it suitable for a number of human-centric applications.
For instance, in the retail sector, where it can be put to work as a "smart employee" that can answer questions about specific products.
SoftBank is at CEBIT with a software development kit (SDK) that third parties can use to develop Android apps for Pepper.
Photo courtesy of CEBIT 2018

Artificial intelligence looks even more impressive when manifested in quasi-human form.

The humanoid robot "Pepper" from SoftBank Robotics reacts to human feelings and answers questions on products and services.

At the interface between research and industry, research institutions were also present at CEBIT to showcase their latest innovations.

The Karlsruhe Institute for Technology (KIT) presented its "ARMAR-6" robot, which assists its human colleagues in operating power drills and is also capable of learning how to use new tools through simple observation.

Data management at CEBIT: Managing the fuel of the digital revolution.
CEBIT gives business decision-makers and IT professionals vital insights into how to ready their organizations for competition in the age of digitization.
It does so by focusing their attention on innovations and solutions that can transform lifeless data silos into living digital processes.
Photo courtesy of CEBIT 2018
The efficient and reliable collaboration between humans and robots in an Industry 4.0 production setting was the subject of an exhibit by the German Research Center for Artificial Intelligence (DFKI).

A standout highlight at this year’s CEBIT was the visionary keynote from Marc Raibert, founder and CEO of the U.S. firm Boston Dynamics, who illustrated the incredible opportunities that are now within reach via a four-legged robot dog, which is capable of moving autonomously over rough terrain.

Women’s Power at CEBIT: At the "Women in Digital Business" Summit.
Photo courtesy of CEBIT 2018
Internet of Things

With the advent of 5G technology, mobile wireless data is now about to take a quantum leap.

Real-time data communications now make it possible to instantly implement many of the brand-new IoT applications debuting at this year’s CEBIT.

The display at the Vodafone stand for instance showed visitors how 5G wireless-connected robots are able to learn from each other, even when physically separated by hundreds of kilometers.

In the future, the Internet of Things will even include sensor-equipped truck tires, offering fleet operators the opportunity to remotely monitor temperatures and pressures using an app.

Thanks to the Internet of Things, car communication, smart grids and the like, the world’s mobile networks are handling data in volumes they were never designed for.
And it’s getting worse by the day as we wait for 5G to get here. 5G: the new standard that will enable mobile communications in real time.
Photo courtesy of CEBIT 2018
The themes of "Predictive Maintenance" and the "Smart City" were also prominent during this week’s event in Hannover.

Huawei presented its intelligent nervous system for metropolitan areas to reduce the problem of increased traffic volumes and environmental pollution.

Meanwhile, Software AG showcased a process for dramatically improving waste disposal and the maintenance of faulty street lights, with smart sensors on trashcans and connected street lighting concepts.

CEBIT is the event that helps decision-makers from all areas of the retail value chain leverage digital technologies to grow their business.
At CEBIT, they can find out how to make the transition from conventional IT reseller to managed-service provider
They can get an overview of the latest solutions for omni-commerce.
And they can learn how to harness the cloud solutions to increase their sales.
Photo courtesy of CEBIT 2018
Future mobility

In Hall 25, the focus was on smart mobility concepts.

Volkswagen was celebrating a world premiere with its "Sedric Active" robot car.

The group plans to implement the vision of "pushbutton mobility" within a few years.

Along with autonomous driving, the displays also focused on topics such as quantum computing and car sharing.

The new CEBIT is Europe’s leading event for startups.
And it’s all down to scale11, a highly successful showcase for founders and entrepreneurs. scale11 is a springboard for hip and creative new business ideas from Germany and around the world
Photo courtesy of CEBIT 2018
The General German Automobile Club (ADAC) presented itself on the scale 11 startup platform as a host for startups and young companies in the mobility sector, while Deutsche Bahn unveiled the regional train of the future, featuring multimedia passenger services.

Innovative electric mobility ideas were on display at the e.Go and IONITY stands, with an autonomous electric bus and a virtual reality trip into the e-mobility of the future.

The Federal Ministry of Education and Research (BMBF) and Deutsche Messe AG present the sixth CEBIT Innovation Award.
The total prize money of 100,000 euros is awarded to young developers whose innovative IT ideas convinced the expert jury
Photo courtesy of CEBIT 2018
Drones & unmanned systems

Along with displays showcasing themes like "unmanned flying" and "drones for wildlife protection," visitors also had access to experts for background information and advice.

Visitors to the Intel stand were treated to a display of the first drone taxi, the "Volocopter", which has already been granted certification for manned flights.

Another drawing card was the nightly flight show on the d!campus, with 300 LED-equipped drones creating a stunning spectacle in the nocturnal sky.

The CEBIT Innovation Award for 2018 was won by the German startup AIPARK, with its eponymous app showing automobile drivers where free parking spaces are located on a dynamic map.
Photo courtesy of CEBIT 2018

Another vigorously debated theme at this CEBIT was the blockchain.

Several companies featured exhibits demonstrating that this technology is suitable for secure data transmission in the IoT, and also for renewable energy trading or car-sharing services.

Even administrative actors can benefit from the blockchain, as demonstrated by Materna, with its concept of a continuously updated fine particulates map based on citizen input.

In a showcase of a slightly different kind, DXC Technology displayed a robot mixing drinks that had been ordered using a blockchain-based order chain.

By the year 2020, some 50 billion objects will be connected via the World Wide Web – everything from cars and streetlights to adhesive plasters (band-aids).
The Internet of Things (IoT) delivers valuable information about users, products and processes: This leads to improved decision-makers and greater efficiency.
Photo courtesy of CEBIT 2018
Further highlights: Top speakers, startups and influencers

From internet pioneer Jaron Lanier, the man who denounced the business model of the giant Internet companies, to "memory hacker" Julia Shaw, who revealed how human memory can be manipulated, and the security expert Mikka Hyppönen, who drew attention to qualitatively new forms of cyberattack ("to protect sensitive data from unauthorized access it is not enough to put it in a safe – we also need motion sensors inside the safe") – this year’s CEBIT offered an unprecedented array of outstanding lectures and presentations.

A wealth of new ideas was also forthcoming from the scale11 startup platform, which has established CEBIT as Europe’s leading startup event.

Artificial intelligence (AI) is making ever more inroads into our working and private lives, as self-learning systems are featured as a key topic at CEBIT 2018.
Numerous showcases and product innovations as well as the latest research findings will focus on the potential of AI - from digital astronautic assistants to intelligent software for customer dialogue.
Photo courtesy of CEBIT 2018
In Hall 27, more than 350 young enterprises from 40 nations were able to meet established major players and capital investors.

The CEBIT Innovation Award for 2018 was won by the German startup AIPARK, with its eponymous app showing automobile drivers where free parking spaces are located on a dynamic map.

As well as being a high-caliber business event, the new-look CEBIT was a festival for everyone, featuring outdoor concerts by musicians like Jan Delay, Mando Diao and the Giant Rooks, along with other performing acts and DJ sets.

The daily headlines are abuzz with news about Petya, WannaCry and hacker attacks on Germany's government networks.
Cybersecurity is one of the major topics of our age, affecting both large concerns and mid-sized companies engaged in R&D or public administration
Photo courtesy of CEBIT 2018

At CEBIT 2018, everything is geared to generating business, leads and bright ideas.

CEBIT is a triple-punch event covering everything essential to the digitization of business, government and society.

The innovations on display in the d!conomy section of the show give IT professionals and decision-makers, trade and the public sector the tools they need to streamline and futureproof their operations.

The event’s d!tec showcase puts the spotlight on developers and startups.

The d!talk conference program features visionaries, lateral thinkers, creatives and experts.

The d!campus is heart of CEBIT – relaxed networking, street food and live music.

See you next Year?
Gain an Early Advantage! It pays to be fast: Register before July 31, 2018 and you will benefit from our highly effective marketing!

Photo courtesy of CEBIT 2018

Source: CEBIT 2018


ASTROMAN Magazine - 2017.03.25

Artificial Intelligence at CeBIT 2017: When will machines outstrip the intelligence of humans?


ASTROMAN Magazine - 2017.03.21

Deutsche Telekom at CeBIT 2017: Narrowband radio combats bee mortality


ASTROMAN Magazine - 2015.03.24

The CeBIT 2015 equation: Information, innovation and inspiration add up to increased investment


ASTROMAN Magazine - 2015.03.23

Keynote trends at CeBIT 2015


ASTROMAN Magazine - 2014.03.15

Keynote trends at CeBIT 2014


ASTROMAN Magazine - 2014.03.14

British Prime Minister David Cameron: CeBIT is a huge pleasure


ASTROMAN Magazine - 2013.03.15

CeBIT 2013: Strongest performance in years


ASTROMAN Magazine - 2013.03.14

End-of-show report for CeBIT 2013: Keynote trends


ASTROMAN Magazine - 2013.03.12

Polska była oficjalnym Partnerem Targów CeBIT 2013 w Hanowerze


Editor-in-Chief of ASTROMAN magazine: Roman Wojtala, Ph.D.

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