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Geneva International Motor Show 2018: 15th Creativity Award goes to Jeep 2018.03.17

Geneva, Switzerland - March 15, 2018 - A jury of advertising and communication professionals stalks the Motor Show's exhibition halls over a two-day visit and, after some deliberation, selects the exhibitor whose exhibition space ticks the most boxes in terms of meeting the award's eligibility criteria. This year, the 15th Creativity Award went to Jeep. Dacia's stand won a special mention.

Jeep-Panorama
GIMS 2018 - Creativity Award
This year, the 15th Creativity Award went to Jeep
.
Photo courtesy of the 88th Geneva International Motor Show
 

Geneva, Switzerland - March 15, 2018

Founded on 13 February 2004 by the Geneva Advertising & Communications Club (CPG) and chaired by Benjamin Feijoo, each year a Creativity Award is handed out to the best stand at the Geneva International Motor Show.

GIMS 2018 - Creativity Award
Photo courtesy of gims.swiss
 
A jury of advertising and communication professionals stalks the Motor Show’s exhibition halls over a two-day visit and, after some deliberation, selects the exhibitor whose exhibition space ticks the most boxes in terms of meeting the award's eligibility criteria.

GIMS 2018 - Creativity Award
Photo courtesy of gims.swiss
 
This year, the 15th Creativity Award went to Jeep.
Dacia's stand won a special mention.



Creativity Award 2018

Jeep

• Wide range of materials used

• Horizontal and vertical visual animation

• Natural and urban

• And a little piece of history

The first jury was impressed by the Jeep stand’s environment.

From a long way off, the 'natural' element in its decoration, accentuated by screens displaying images of untamed nature to visitors, arouses lively interest, exerting a form of sublime attraction.

GIMS 2018 - Creativity Award
This year, the 15th Creativity Award went to Jeep
.
Photo courtesy of the 88th Geneva International Motor Show
 
The vehicles on show were suitably blended into either an urban or off-road background, depending on their positioning.

On one side bumps and on the other floor-level screens.

The jury noted the attention paid to the brand’s history, with the natural backdrop against which the famous Willys was displayed.

GIMS 2018 - Creativity Award
This year, the 15th Creativity Award went to Jeep
.
Photo courtesy of the 88th Geneva International Motor Show
 
On the side opening out to the rest of the motor show, the warm-coloured light contrasted beautifully with the greenery.

Finally, the wall of water still has great impact.

The second jury testified to the stand's great accessibility for visitors.
GIMS 2018 - Creativity Award
This year, the 15th Creativity Award went to Jeep.
Photo courtesy of the 88th Geneva International Motor Show
 

Special mention in 2018

Dacia's presentation of its brand was totally laid back.
Its range of products were presented on a dual-level stand using "fresh", natural and high-quality materials and colours.

The brand’s philosophy, that “Dacia is a smart choice and represents a different manner of consumption”, was also illustrated by very youthful, rugged and family-oriented videos.

So the stand perfectly met the expectations of Dacia’s target group.

GIMS 2018 - Creativity Award
This year, the 15th Creativity Award went to Jeep
.
Photo courtesy of the 88th Geneva International Motor Show
 

Members of the Jury 2018

• Walter Molinari   Président du Club de Publicité Genève

• Roger Grossmann   Com-il-faut

• Claude Melvyn   Hemisphère

• Laurent Durand   TP Publicité SA

• Michel Murer   M Concept

• Jean-Philippe Guyon   Le gang media

• Xavier Lenzi   Imprimerie Lenzi

• Laurent Baldaci   Centre commercial Meyrin Centre

• Christophe Burggraf   Burggraf SA

President of the Jury : Benjamin Feijoo (KTFM SA)


GIMS 2018 - Creativity Award
This year, the 15th Creativity Award went to Jeep
.
Photo courtesy of the 88th Geneva International Motor Show
 

The Geneva Advertising and Communications Club

The Geneva Advertising and Communications Club (CPG), created 60 years ago, brings together all the key players involved in advertising and communications in Geneva.

 
 
Several times a year the CPG organizes conferences, debates and visits to companies relating to the world of communications.

It currently counts nearly 100 members from all sectors of advertising, marketing, graphic arts, publishing, photography and media.

Member of the umbrella association Communication Suisse, it is its representative in Geneva.

http://www.cpg.ch/  


Contacts

For the Creativity Award:

Benjamin Feijoo
022 786 1100
bfeijoo@ktfm.ch  

For the Geneva Advertising and Communications Club:

Walter Molinari
Président

079 287 5002
wmolinari@tppub.ch  

(logo GIMS)
Source: The 88th Geneva International Motor Show

http://www.gimsmediacenter.ch/  

https://www.gims.swiss/en/news/  



ASTROMAN Magazine - 2018.03.17

Jaguar I-Pace at Geneva International Motor Show 2018

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2462  


ASTROMAN Magazine - 2018.03.15

Hyundai Le Fil Rouge Concept at Geneva International Motor Show 2018


https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2461  


ASTROMAN Magazine - 2018.03.14

The 2018 Geneva International Motor Show is overwhelming as usual with its selection of vehicles of every imaginable kind

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2460  


ASTROMAN Magazine - 2017.03.13

Ferrari 812 Superfast revealed with 789 horsepower at Geneva Motor Show 2017

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2209  


ASTROMAN Magazine - 2017.03.11

Toyota i-TRIL concept at Geneva International Motor Show 2017

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2208  


ASTROMAN Magazine - 2017.03.11

Peugeot Instinct concept at Geneva International Motor Show 2017

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2207  


ASTROMAN Magazine - 2017.03.08

Peugeot 3008 wins the title "Car of the Year 2017”

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2205  


ASTROMAN Magazine - 2016.03.14

The 86th Geneva International Motor Show: An exceptional vintage!

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2040  


ASTROMAN Magazine - 2016.03.06

2016 Geneva Motor Show: Aston Martin DB11

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2038  


ASTROMAN Magazine - 2016.03.05

2016 Geneva Motor Show: Lamborghini Centenario debuts in Geneva with 759 hp

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2037  


ASTROMAN Magazine - 2016.03.05

2016 GIMS. Bugatti Chiron revealed: 1,480 hp and 0-62 mph in under 2.5 seconds

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2036  


ASTROMAN Magazine - 2016.03.04

2016 Geneva Motor Show: Italdesign GTZero concept car

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2035  


ASTROMAN Magazine - 2016.03.03

2016 Geneva Motor Show: Pininfarina H2 Speed

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2034  


ASTROMAN Magazine - 2016.03.03

2016 Geneva Motor Show: Opel GT concept

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2033  


ASTROMAN Magazine - 2016.03.01

Geneva International Motor Show 2016: Opel Astra from Gliwice, Poland, announced Car of the Year 2016

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2032  


ASTROMAN Magazine - 2015.03.16

The 85th the Geneva International Motor Show closes its doors. The event's prestige is confirmed

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1891  


ASTROMAN Magazine - 2015.03.12

85th Geneva International Motor Show: Alternative transport and propulsion options are reaching new heights

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1889  


ASTROMAN Magazine - 2015.03.12

2015 Geneva Motor Show: Volkswagen Sport Coupe GTE Concept

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ASTROMAN Magazine - 2015.03.10

2015 Geneva Motor Show: Nissan Sway concept

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1887  


ASTROMAN Magazine - 2015.03.09

2015 Geneva Motor Show: Infiniti QX30 concept

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1886  


ASTROMAN Magazine - 2015.03.08

Lamborghini Aventador LP 750-4 SuperVeloce Revealed In Geneva

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1885  


ASTROMAN Magazine - 2015.03.08

2015 Geneva Motor Show: Ferrari 488 GTB

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1884  



Editor-in-Chief of ASTROMAN magazine: Roman Wojtala, Ph.D.


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