wydrukuj poleć znajomym zamów materiały
Od ilu lat pracuje Pani/Pan na różnych stanowiskach menedżerskich:

powyżej 20 lat
powyżej 15 lat
powyżej 10 lat
powyżej 5 lat
poniżej 5 lat
jeszcze nie byłam/-em menedżerem
nie chcę być menedżerem


Subskrypcja najnowszych ofert pracy





Nasi partnerzy:

rp.pl
gazeta.pl
onet.pl
interia.pl
wp.pl

Barry Callebaut reveals the fourth type in chocolate: Ruby 2017.09.06

Shanghai, China - September 5, 2017 - Today, 80 years after the launch of White chocolate as the third type after Dark and Milk, Barry Callebaut, the world's leading manufacturer of high-quality chocolate and cocoa products, reveals the fourth type in chocolate 'Ruby' which is made from the Ruby cocoa bean. Ruby chocolate has an intense taste and characteristic reddish color.

Ruby chocolate official image
Photo courtesy of Barry Callebaut
 

Shanghai, China - September 5, 2017

80 years after the introduction of White chocolate

• Barry Callebaut presents the fourth type in chocolate ‘Ruby’ next to Dark, Milk and White chocolate

• Ruby chocolate is an intense sensorial delight. A tension between berry-fruitiness and luscious smoothness

• Ruby chocolate is made from the Ruby cocoa bean; through a unique processing Barry Callebaut unlocks the flavor and color tone naturally present in the Ruby bean. No berries or berry flavor is added. No color is added

Today, 80 years after the launch of White chocolate as the third type after Dark and Milk, Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, reveals the fourth type in chocolate ‘Ruby’ which is made from the Ruby cocoa bean.

Ruby chocolate with cocoa
Ruby chocolate has an intense taste and characteristic reddish color
.
Photo courtesy of Barry Callebaut
 
Ruby chocolate has an intense taste and characteristic reddish color
.

Ruby chocolate official image
Ruby chocolate has an intense taste and characteristic reddish color
.
Photo courtesy of Barry Callebaut
 
The Ruby bean is unique because the fresh berry-fruitiness and color precursors are naturally present.

The cocoa beans are sourced from different regions of the world.

Ruby chocolate official image
Ruby chocolate has an intense taste and characteristic reddish color
.
Photo courtesy of Barry Callebaut
 
The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.

Reveals the fourth type in chocolate ‘Ruby’ is made from the Ruby cocoa bean.
Photo courtesy of Barry Callebaut
 
According to quantitative research performed by independent international market and consumer agency Haystack, Ruby chocolate meets a consumer need no chocolate ever did before.

Reveals the fourth type in chocolate ‘Ruby’ is made from the Ruby cocoa bean.
Photo courtesy of Barry Callebaut
 
It’s expected that Ruby, like Dark, Milk and White chocolates will be introduced in different product categories.

Reveals the fourth type in chocolate ‘Ruby’ is made from the Ruby cocoa bean.
Photo courtesy of Barry Callebaut
 
The invention of Ruby chocolate is the work of global R&D centers of Barry Callebaut, based in France and Belgium - part of a global network of 28 R&D centers - the Jacobs University, and over 175 years of expertise in sourcing and manufacturing.

80 years after the launch of White chocolate as the third type after Dark and Milk, Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, reveals the fourth type in chocolate ‘Ruby’ which is made from the Ruby cocoa bean.
Ruby chocolate has an intense taste and characteristic reddish color
.
Photo courtesy of Barry Callebaut
 
The fourth type in chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness.

80 years after the launch of White chocolate as the third type after Dark and Milk, Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, reveals the fourth type in chocolate ‘Ruby’ which is made from the Ruby cocoa bean.
Ruby chocolate has an intense taste and characteristic reddish color.
Photo courtesy of Barry Callebaut
 
To create Ruby chocolate no berries or berry flavor, nor color, is added
.

Ruby chocolate has been tested and validated through extensive consumer research run by independent global research agencies Haystack and Ipsos in the UK, US, China and Japan.

80 years after the launch of White chocolate as the third type after Dark and Milk, Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, reveals the fourth type in chocolate ‘Ruby’ which is made from the Ruby cocoa bean.
Ruby chocolate has an intense taste and characteristic reddish color.
Photo courtesy of Barry Callebaut
 
As part of these studies, Ruby’s consumer appeal and purchase intent have been tested, indicating consumers would buy Ruby chocolate at different price points.

Our #CEO reveals today 4th reference in #chocolate: #RubyChocolate - 80 years after introduction of #WhiteChocolate: https://buff.ly/2wAvh2B
David S. Johnson, CEO & President Americas to retire; Peter Boone, currently Chief Innovation & Quality Officer, to succeed him
.
Photo courtesy of Barry Callebaut
 
Peter Boone, Barry Callebaut’s Chief Innovation & Quality Officer
, said:

“Barry Callebaut has established itself as a pioneer and innovator in chocolate and cocoa, globally. Consumer research in very different markets confirms that Ruby chocolate not only satisfies a new consumer need found among Millennials - Hedonistic Indulgence - but also high purchase intent at different price points. We’re looking forward to working with our partners on introducing this innovative breakthrough to the market and making the new Ruby chocolate category available to chocolate manufacturers and consumers around the world as the fourth reference next to Dark, Milk and White chocolate.”

Our #CEO reveals today 4th reference in #chocolate: #RubyChocolate - 80 years after introduction of #WhiteChocolate: https://buff.ly/2wAvh2B
David S. Johnson, CEO & President Americas to retire; Peter Boone, currently Chief Innovation & Quality Officer, to succeed him
.
Photo courtesy of Barry Callebaut
 
Ruby chocolate was revealed at an exclusive launch event in Shanghai, China, on September 5, 2017.


About Barry Callebaut Group

With annual sales of about CHF 6.7 billion (EUR 6.1 billion / USD 6.8 billion) in fiscal year 2015/16, the Zurich-based Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings,decorations and compounds.

 
 
The Group runs more than 50 production facilities worldwide and employs a diverse and dedicated global workforce of close to
10,000 people.

The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers.

The two global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®.

The Barry Callebaut Group is committed tomake sustainable chocolate the norm by 2025 to help ensure future supplies of cocoa and improve farmer livelihoods.

It supports the Cocoa Horizons Foundation in its goal to shape a sustainable cocoa and chocolate future.

Photo courtesy of Barry Callebaut
 

Contact

Barry Callebaut AG
Pfingstweidstrasse 60
8021 Zurich
Switzerland
Phone +41 43 204 04 04
Fax +41 43 204 04 00

for the international media:

Kim Ghilardi
Media Relations Manager
Barry Callebaut AG
Phone: +41 43 204 03 26
kim_ghilardi@barry-callebaut.com  

for investors and financial analysts:

Evelyn Nassar
Head of Investor Relations
Barry Callebaut AG
Phone: +41 43 204 04 23
evelyn_nassar@barry-callebaut.com  


Photo courtesy of Barry Callebaut
 

Source: Barry Callebaut AG

https://www.barry-callebaut.com/  



Editor-in-Chief of ASTROMAN magazine: Roman Wojtala, Ph.D.


wydrukuj ten artykuł
  strona: 1 z 1
polecamy artykuły
Prof. Andrzej K. Koźmiński: Suwerenność ekonomiczna we współczesnym świecie to mit
Siemens Healthineers lays out strategy to bolster market leadership beyond 2025
BlackRock: Larry Fink's annual letter to CEOs. A Sense of Purpose
BlackRock managed approximately USD6.288 trillion in assets on behalf of investors worldwide
Wręczono WEKTORY 2017. Krzysztof Domarecki wśród laureatów. Laureatem Super Wektora 2017 został Premier Mateusz Morawiecki
CES 2018: Catalyst of Innovation. 5G, smart cities, AI, IoT, AR and VR, shine at annual innovation event
Can't Stop the Global Innovation at CES 2018
CES 2018: Control4 Awarded Three Consumer Technology Association TechHome Mark of Excellence Awards
Misty Robotics Announces the Misty I Developer Edition Prototype Robot and Platform to Enable a Community of Co-Creators
CES 2018 Debuts Next-Gen Innovation That Will Change the World
New the Consumer Technology Association Scorecard Identifies the Most Innovative Countries 2018
CES 2018 Opens with Game-Changing Innovation
2018 Tech Industry Revenue to Reach Record USD351 Billion, Says the Consumer Technology Association
CES 2018: Intel Partners with BMW, Nissan, SAIC Motor, Volkswagen, Paramount Pictures, Ferrari North America to Showcase Power of Data at CES
CES 2018: Mercedes-Benz presents the future
strona główna  |  oferty pracy  |  executive search  |  ochrona prywatności  |  warunki używania  |  kontakt     RSS feed subskrypcja RSS
Copyright ASTROMAN © 1995-2018. Wszelkie prawa zastrzeżone.
Projekt i wykonanie: TAU CETI.