Photo courtesy of Apple

Cupertino, California, USA — March 21, 2016

• Featuring A9 Chip, Advanced 12-Megapixel iSight Camera & Apple Pay

Apple® today introduced iPhone® SE, the most powerful phone with a four-inch display, in a beloved compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold.

iPhone SE Photo courtesy of Apple

iPhone SE offers exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, faster wireless, a 12-megapixel iSight® camera featuring Live Photos™ and 4K video, and Touch ID® with Apple Pay®.

iPhone 6s and iPhone 6s Plus Photo courtesy of Apple

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
“iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE.”

iPhone 6s Photo courtesy of Apple

The Most Powerful Phone with a Four-inch Display

iPhone SE takes a beloved iPhone design and reinvents it from the inside out, giving customers a powerful, full-featured iPhone no matter which model they choose.

iPhone 6s Photo courtesy of Apple

The 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two times faster CPU and three times faster GPU performance compared to iPhone 5s, all with gains in energy efficiency for improved battery life.

iPhone Family Photo courtesy of Apple

M9, Apple’s next-generation motion coprocessor, is integrated into A9 allowing more features to run all the time at lower power, including “Hey Siri” without having to pick up your iPhone, and a range of fitness tracking capabilities like measuring your steps and distance.

iPhone Family Photo courtesy of Apple

iPhone SE users can browse, download and stream content even faster with Wi-Fi up to three times and LTE up to 50 percent faster than iPhone 5s.

iPhone SE also includes more LTE bands for better worldwide roaming and supports Voice over LTE and Wi-Fi calling for high-quality wideband calls.

iPhone SE Photo courtesy of Apple

With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the foundation of iPhone SE and brings powerful built-in apps like Messages, FaceTime®, Photos, Music and Maps to iPhone users.

iPhone SE Photo courtesy of Apple

iOS 9 also brings more intelligence to iPhone SE with proactive assistance, powerful search, improved Siri® features, and a new Night Shift™ feature that uses your iPhone SE’s clock and geolocation to automatically adjust the colors in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.

Photo courtesy of Apple

All of these innovations are packed into a light and compact phone designed to fit comfortably in your hand, crafted from bead-blasted aluminum for a satin-like finish, refined matte-chamfered edges, a new color-matched stainless steel inset Apple logo and a brilliant four-inch Retina® display.

Photo courtesy of Apple

The World’s Most Popular Camera

iPhone SE has an advanced 12-megapixel iSight camera featuring Focus Pixel technology for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharper, more detailed photos like the ones shot on iPhone 6s.

Photo courtesy of Apple

With Live Photos on iPhone SE, customers can go beyond snapshots to capture moments in motion and relive unforgettable memories with sound.

Live Photos are beautiful 12-megapixel photos that, with just a touch, reveal the moments immediately before and after the shot was taken, so users can enjoy a living memory rather than an instant frozen in time.

Photo courtesy of Apple

Additional camera advancements include:

 The ability to shoot HD video with support for 4K at a resolution of 3840 x 2160. After capturing 4K video, customers can edit on a Mac®, PC or iPad®, and with the latest version of iMovie® on iPhone, can even edit two simultaneous streams of 4K on iPhone SE.

 Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting technology, for wonderfully bright selfies in low light with the FaceTime HD camera.

 Features introduced with iPhone 6s, including up to 63-megapixel panorama photos, video capture up to 60fps for 1080p video and 240fps for slo-mo, time-lapse with video stabilization and cinematic video stabilization.

Photo courtesy of Apple

Pricing & Availability

 iPhone SE will be available in space gray, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at $399 (US) from Apple’s retail stores, Apple.com, Apple Authorized Resellers and select carriers, or for 24 monthly payments starting at $17 (US) exclusively at Apple’s retail stores in the US.

As part of the newly-announced Trade Up with Installments program at Apple stores in the US, customers can also purchase iPhone SE for as low as $10/month for 24 months.

 Customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US will be able to order iPhone SE beginning Thursday, March 24, with availability beginning Thursday, March 31.

 iPhone SE will be available in early April in Albania, Andorra, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Guernsey, Jersey, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Maldives, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Turkey and UAE.

 Apple-designed accessories including leather cases in black and midnight blue will be available for $39 (US), and Lightning® Docks in color-matched metallic finishes are currently available from Apple’s retail stores and Apple.com for $49 (US).

 Every customer who buys iPhone SE from Apple will be offered free Personal Setup, in-store or online, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more.

 Anyone who wants to learn more about iPhone SE or iOS 9 can register for the free workshops offered at every Apple Store®.

Photo courtesy of Apple

Apple revolutionized personal technology with the introduction of the Macintosh in 1984.

Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.

Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud.

Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Photo courtesy of Apple

Press Contacts:

Alex Kirschner
Apple
alexkirschner@apple.com  
(408) 974-2479

Teresa Brewer
Apple
tbrewer@apple.com  
(408) 974-6851


Source: Apple Press Info

http://www.apple.com/pr/  



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