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GM Launches Personal Mobility Brand: Maven 2016.01.23

Detroit, USA - January 21, 2016 - General Motors announced today its next step in redefining personal mobility with a new car-sharing service called Maven, which combines and expands the company's multiple programs under one single brand. Maven's mission is to give customers access to highly personalized, on-demand mobility services. The global Maven team includes more than 40 dedicated employees from the connected car technology industry as well as ride- and car-sharing professionals from Google, Zipcar and Sidecar. Starting this week, Maven is expanding its offerings in multiple cities and communities across the U.S. Services are customized to regional customer needs and include city, residential, peer-to-peer and campus programs.

General Motors’ new car-sharing service, Maven, will provide customers access to highly personalized, on-demand mobility services.
Maven will offer its car-sharing program in Ann Arbor, Michigan, initially focusing on serving faculty and students at the University of Michigan.
GM vehicles will be available at 21 spots across the city.
Additional city-based programs will launch in major U.S. metropolitan areas later this year.
Photo courtesy of General Motors / John F. Martin
 

Detroit, USA - January 21, 2016

General Motors announced today its next step in redefining personal mobility with a new car-sharing service called Maven, which combines and expands the company’s multiple programs under one single brand.

Maven’s mission is to give customers access to highly personalized, on-demand mobility services.

Maven Provides Personal Mobility Solutions.
Maven customers will experience seamless smartphone and keyless integration with the vehicle.
Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone.
The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4GLTE wireless.
Photo courtesy of General Motors / Steve Fecht
 
The global Maven team includes more than 40 dedicated employees from the connected car technology industry as well as ride- and car-sharing professionals from Google, Zipcar and Sidecar.

Maven Provides Personal Mobility Solutions.
General Motors President Dan Ammann and Vice President of Urban Mobility Julia Steyn introduce GM's new car-sharing service, Maven, which will provide customers access to highly personalized, on-demand mobility services.
Maven is offering its car-sharing program to more than 100,000 people in Ann Arbor, Mich., and will launch additional city-based programs in major U.S. metropolitan areas later this year.
Photo courtesy of General Motors / Steve Fecht
 
“GM is at the forefront of redefining the future of personal mobility,”
said GM President Dan Ammann.
“With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future.”

Maven Provides Personal Mobility Solutions.
Maven customers will experience seamless smartphone and keyless integration with the vehicle.
Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone.
The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4GLTE wireless.
Photo courtesy of General Motors / Steve Fecht
 
Starting this week, Maven is expanding its offerings in multiple cities and communities across the U.S. Services are customized to regional customer needs and include city, residential, peer-to-peer and campus programs:

 City:
Today, Maven is announcing that it is offering its car-sharing program to more than 100,000 people in Ann Arbor, Mich., initially focusing on serving faculty and students at the University of Michigan. GM vehicles will be available initially at 21 parking spots across the city.

Additional city-based programs will launch in major U.S. metropolitan areas later this year.

Maven customers will experience seamless smartphone and keyless integration with the vehicle. Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone.
The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4GLTE wireless. Each vehicle will provide an ownership-like experience with the convenience of car-sharing.

Maven pricing is simple and transparent and includes insurance and fuel.

As Maven grows, the team will use innovative ways of connecting personally with customers. Ann Arbor Maven users will have direct access to Maven leadership and core team members via the messaging application WhatsApp to share their experiences, ideas and thoughts with the team as they help shape the Maven service.

 Residential: In the first quarter of 2016, Maven will launch car-sharing services for Chicago residents in partnership with Magellan Development Group.
Maven is also expanding its existing residential program in New York City (previously called Let’s Drive NYC) with Stonehenge Partners giving users on-demand access to vehicles and preferred parking options. Both programs combined will offer service to more than 5,000 residents.

 Peer-to-Peer: Existing global initiatives include peer-to-peer car-sharing through the CarUnity market place in Germany.
Nearly 10,000 users have signed up in Frankfurt and Berlin since mid-2015.

 Campus: Various programs are running on GM campuses in the U.S., Germany and China to refine and test future Maven commercial offerings.

Maven Provides Personal Mobility Solutions.
General Motors Executive Director of Urban Mobility Peter Kosak introduces GM's new car-sharing service, Maven, which will provide customers access to highly personalized, on-demand mobility services.
The global Maven team includes more than 40 dedicated employees from the connected car technology industry as well as ride- and car-sharing professionals from Google, Zipcar and Sidecar.
Photo courtesy of General Motors / Steve Fecht
 
“Maven provides on-demand access, choice and ease of use. The right vehicle and right mobility service for the right trip at the right time,”
said Julia Steyn, GM vice president, Urban Mobility Programs.
“With more than 25 million customers around the world projected to use some form of shared mobility by 2020, Maven is a key element of our strategy to changing ownership models in the automotive industry.”


Maven Provides Personal Mobility Solutions.
General Motors President Dan Ammann and Vice President of Urban Mobility Julia Steyn introduce GM's new car-sharing service, Maven, which will provide customers access to highly personalized, on-demand mobility services.
Maven is offering its car-sharing program to more than 100,000 people in Ann Arbor, Mich., and will launch additional city-based programs in major U.S. metropolitan areas later this year.
Photo courtesy of General Motors / Steve Fecht
 
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Just pick what works for you.


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The perfect city car. Compact and nimble, it looks good and handles like a dream.
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Maven Provides Personal Mobility Solutions.
General Motors Vice President of Urban Mobility Julia Steyn introduces GM's new car-sharing service, Maven, which will provide customers access to highly personalized, on-demand mobility services.
The global Maven team includes more than 40 dedicated employees from the connected car technology industry as well as ride- and car-sharing professionals from Google, Zipcar and Sidecar.
Photo courtesy of General Motors / Steve Fecht
 

Chevrolet Volt

The hybrid that’s smart and fun to drive. Sleek and sporty, it holds its own in the looks department too.
• Eco-friendly
• Long-range trips are no problem on a full tank and one full charge

Maven Provides Personal Mobility Solutions.
General Motors Urban Mobility UX & Marketing Lead Zafar Razzacki introduces GM's new car-sharing service, Maven, which will provide customers access to highly personalized, on-demand mobility services.
The global Maven team includes more than 40 dedicated employees from the connected car technology industry as well as ride- and car-sharing professionals from Google, Zipcar and Sidecar.
Photo courtesy of General Motors / Steve Fecht
 

Chevrolet Malibu

The sedan that loves to make a statement.
Dressed to impress with plenty of amenities, it delivers a smooth and powerful performance every time.
• Designed so you can arrive in style

Maven Provides Personal Mobility Solutions.
Maven customers will experience seamless smartphone and keyless integration with the vehicle.
Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone.
The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4GLTE wireless.
Photo courtesy of General Motors / Steve Fecht
 

Chevrolet Tahoe

The SUV for everybody.
With its striking good looks and powerful capabilities, it’s always ready for action and adventure.
• Multiple seating configurations
• Plenty of cargo space for everything you need to take with you

GM Launches Personal Mobility Brand: Maven.
General Motors’ new car-sharing service, Maven, will provide customers access to highly personalized, on-demand mobility services.
Maven will offer its car-sharing program in Ann Arbor, Michigan, initially focusing on serving faculty and students at the University of Michigan.
GM vehicles will be available at 21 spots across the city.
Additional city-based programs will launch in major U.S. metropolitan areas later this year.
Photo courtesy of General Motors / John F. Martin
 

LOW PRICING + FEES

With hourly rates as low as $6 and daily rates as low as $42 (plus applicable taxes) driving has never been more practical.
We also keep fees to a minimum. So you can maximize your budget.


FUEL + INSURANCE INCLUDED

Your car comes with a free fuel card and the minimum insurance required by state law. Deductibles may apply - and refueling fees if you don’t leave at least ¼ tank.
Otherwise, we’ve got you covered.


SAFE + RELIABLE

These cars are regularly serviced and professionally maintained. Because everyone deserves a car they count on.


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Your car will be neat, clean and comfortable when you hop in.
No muss, no fuss. Imagine that…


GM Launches Personal Mobility Brand: Maven.
Maven customers will experience seamless smartphone and keyless integration with the vehicle. Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone.
The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4GLTE wireless.
Photo courtesy of General Motors / John F. Martin
 
Membership is free for a limited time.
So sign up and get ready to hit the road.
It’s fast. It’s fun. And there’s nothing else like it.


Learn more about Maven at MavenDrive.com.

Connect with us on Twitter: @DriveMaven


GM Launches Personal Mobility Brand: Maven.
Maven customers will experience seamless smartphone and keyless integration with the vehicle.
Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone.
The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4GLTE wireless.
Photo courtesy of General Motors / John F. Martin
 
Contacts:


Annalisa Bluhm
Cruze, Spark EV
Mobile 586-713-5907
annalisa.bluhm@gm.com  

Vijay Iyer
Phone 313-549-1289
vijay.iyer@gm.com  


 
 
Source: General Motors

http://media.gm.com/media/us/en/gm/news.html  



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