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The CeBIT 2015 equation: Information, innovation and inspiration add up to increased investment 2015.03.24

Hannover, Germany - March 20, 2015 - CeBIT is growing stronger: In year two of focusing strictly on B2B, CeBIT impressively underscored its position as the world's leading event for IT and digitization - more display area, more visitors, more SME involvement, more internationality, a top-notch conference program, and increased spending volume. "CeBIT 2015 has sent an impulse around the world - information, innovation and inspiration at CeBIT lead to investment," said Oliver Frese, member of the managing board at Deutsche Messe, at the CeBIT closing press conference in Hannover. "CeBIT delivered what it promised." More than 3,300 companies from 70 countries exhibited at CeBIT 2015. The next CeBIT event in 2015 begins on 5 May in Sydney, Australia. The next CeBIT will be staged from 14 to 18 March 2016.

Photo courtesy CeBIT 2015
 

Hannover, Germany – March 20, 2015

- Lead theme “d!conomy” sets the right impulse for digital business

- Larger SME turnout

- Trade visitors increase spending

CeBIT is growing stronger: In year two of focusing strictly on B2B, CeBIT impressively underscored its position as the world’s leading event for IT and digitization – more display area, more visitors, more SME involvement, more internationality, a top-notch conference program, and increased spending volume.

Photo courtesy CeBIT 2015
 
“CeBIT 2015 has sent an impulse around the world – information, innovation and inspiration at CeBIT lead to investment,”
said Oliver Frese, member of the managing board at Deutsche Messe, at the CeBIT closing press conference in Hannover.
“CeBIT delivered what it promised.”

Photo courtesy CeBIT 2015
 
More than 3,300 companies from 70 countries exhibited at CeBIT 2015.

The lead theme at CeBIT 2015, d!conomy, spotlighted the rapid digitalization of all segments of the economy and society.


Photo courtesy CeBIT 2015
 
“The lead theme was right on target and set a forward-looking impulse for the digital industry,”
said Frese.
“CeBIT visitors want guidance in the digital economy. SMEs in particular have recognized they face big challenges – and they used CeBIT to reach their goals.”

Photo courtesy CeBIT 2015
 
The percentage of visitors from companies with up to 1,000 employees increased significantly.

“We also noted stronger interest from virtually every user industry,added Frese.

Exhibitors reported that many talks revolved around the numerous applications, opportunities and solutions related to the Internet of Things and the digitization of supply chains.

Photo courtesy CeBIT 2015
 
Companies offering ERP, CRM, business intelligence and ECM solutions noted a big increase in demand as well.

“Being well-informed is crucial for anyone who wants to prepare their business for the future, and that is precisely what CeBIT delivers,” remarked Frese.

Especially pleasing was the interest in young companies.

Photo courtesy CeBIT 2015
 
“CeBIT is younger. Start-ups have taken a permanent place at the heart of CeBIT. They revolutionize supply chains and bring innovative and disruptive business models to the event.”

Numerous pitches – including daylong events from Volkswagen and RWE at SCALE 11 as well as at the CODE_n showcase – mapped out new ways to put digital innovations into the hands of user industries.

Photo courtesy CeBIT 2015
 
“We intend to continue ramping up our activities with regard to startups,
Frese said, adding that Hall 9 had once again featured an impressive showcase of the IT industry’s innovative spirit and potential.

Photo courtesy CeBIT 2015
 
The Research & Innovation trade fair featured projects by international research institutes and universities geared to a diverse range of applications, from forestry to electromobility.

Frese was pleased with the further development of the CeBIT Global Conferences, stating,
“This conference has catapulted itself to the pinnacle of international events for the digital world.”

Photo courtesy CeBIT 2015
 
The lineup of 200 international speakers stimulated dialogue on every conceivable aspect of digitalization.

The CeBIT Global Conferences provided a steady stream of inspiration for CeBIT visitors, with first-hand insight from such leading lights as SAP CEO Bill McDermott, who opened the conference on Monday, Dr. Vishal Sikka, CEO of Infosys – India’s largest software firm, Lei Jun, founder of the Chinese device supplier Xiaomi, American economist Jeremy Rifkin, Kevin Mitnick as the world’s most famous hacker, and last but not least, investigative journalist Glenn Greenwald in a video link with Edward Snowden.

Photo courtesy CeBIT 2015
 
Greenwald and Snowden alone attracted 40,000 online viewers.

The complete CeBIT Global Conferences online program attracted 100,000 viewers.

Photo courtesy CeBIT 2015
 
“This is the first time we have recorded such impressive statistics. The close synchronization of exhibition and conference makes CeBIT an inspiration platform for everyone who carries responsibility in the digital world.”

China’s participation as CeBIT’s featured Partner Country excited visitors.

Photo courtesy CeBIT 2015
 
More than 600 Chinese companies showcased their products in virtually every part of the show, among them such major enterprises as Huawei, ZTE, Alibaba and Xiaomi.

“This year’s CeBIT has clearly illustrated an eastward shift of the IT world atlas, underscoring China’s growing ascendancy in key areas of digitization,” remarked Frese.

Photo courtesy CeBIT 2015
 
Top managers and CEOs used CeBIT to do business more than ever before.

“The percentage of trade professionals remained at 90 percent, but investment volume increased substantially,” said Frese.

Photo courtesy CeBIT 2015
 
Trade visitors who came to CeBIT with buying plans had an average of €150,000 to spend on IT and digital applications in the short term, up €15,000 over 2014.


For professionals from abroad, the same statistic topped the €200,000 mark for the first time ever.

Photo courtesy CeBIT 2015
 
“These figures illustrate that CeBIT is increasingly serving not just as a prime source of information and orientation, but also as a driver of investment,”
commented Frese.

CeBIT recorded a stronger overall participation in 2015 than in 2014.

Photo courtesy CeBIT 2015
 
The number of visitors (according to FKM) increased 6 percent to 201,000 (2014:188,000).

According to the international recording method, the number of participants grew to 221,000 (2014:208,000).

Photo courtesy CeBIT 2015
 
“In addition to growth in display area, we also saw an increase in visitor participation,”
summarized Frese.

The next CeBIT will be staged from 14 to 18 March 2016.

Photo courtesy CeBIT 2015
 
The next CeBIT event in 2015 begins on 5 May in Sydney, Australia.



Contact

Hartwig von Saß
Spokesman
Deutsche Messe
+49 511 89-31155


Source: CeBIT 2015

http://www.cebit.de/  



ASTROMAN Magazine - 2015.03.23

Keynote trends at CeBIT 2015

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1896  


ASTROMAN Magazine - 2014.03.15

Keynote trends at CeBIT 2014

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1675  


ASTROMAN Magazine - 2014.03.14

British Prime Minister David Cameron: CeBIT is a huge pleasure

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1674  


ASTROMAN Magazine - 2013.03.15

CeBIT 2013: Strongest performance in years

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1423  


ASTROMAN Magazine - 2013.03.14

End-of-show report for CeBIT 2013: Keynote trends

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1422  


ASTROMAN Magazine - 2013.03.12

Polska była oficjalnym Partnerem Targów CeBIT 2013 w Hanowerze

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1421  



Editor-in-Chief of ASTROMAN magazine: Roman Wojtala, PhD.


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