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What's New at Mobile World Congress 2015 2015.03.01

Barcelona, Spain - March 1, 2015 - The GSMA Mobile World Congress 2015 is the place where mobile leaders to gather, collaborate and conduct business. Date: 2-5 March, 2015. Location: Barcelona, Spain. In 2014, Mobile World Congress hosted more than 85,000 mobile professionals from more than 200 countries in our largest-ever event. Make your plans now to be part of the excitement at Mobile World Congress 2015, in the Mobile World Capital, Barcelona. We are pleased to bring several new features and events to Mobile World Congress 2015 to enhance your experience and broaden your opportunities.

The GSMA Mobile World Congress 2015 is the place where mobile leaders to gather, collaborate and conduct business.
Courtesy of Mobile World Congress 2015

Barcelona, Spain – March 1, 2015

The GSMA Mobile World Congress 2015 is the place where mobile leaders to gather, collaborate and conduct business.
Date: 2-5 March, 2015
Location: Barcelona, Spain

In 2014, Mobile World Congress hosted more than 85,000 mobile professionals from more than 200 countries in our largest-ever event.
Courtesy of Mobile World Congress 2015
Make your plans now to be part of the excitement at Mobile World Congress 2015, in the Mobile World Capital, Barcelona.

What’s New?

We are pleased to bring several new features and events to Mobile World Congress 2015 to enhance your experience and broaden your opportunities!

4 Years from Now

This exciting programme, presented by Mobile World Capital Barcelona and located at Fira Montjuic, brings together entrepreneurs and investors to share ideas on a variety of topics related to start-ups and innovation.

Join the disruption at 4YFN.

The goal of 4YFN is to provide some of the most fascinating speakers in mobile ecosystem to share their ideas on a variety of topics.

We are pleased to confirm the following speakers and are working to bring more on board.

Sajiv Ahuja, Chairman, Tillman Global Holdings

Samir Arora, Founder and CEO, Mode Media

John Baekelmans, CTO – IoE Solutions, Cisco

Franco Bernabé, Chairman, FB Group

Mike Butcher, Editor At Large, TechCrunch

Mike Curtis, VP of Engineering, Airbnb

Weili Dai, President and Co-Founder, Marvell Technology Group

Zohar Dayan, CEO, Wibbitz

Patrick de Laive, Co-Founder, The Next Web

Dale Dougherty, Founder and Executive Chairman,Maker Media

Simon Dunlop, Co-Founder and CEO, Bookmate

Maelle Gavet, CEO, Ozon Holdings

Volker Hirsch, Venture Partner, Emerge Education

Pablos Holman, Futurist. Inventor. Hacker.

Stéphanie Hospital, Founder, One Ragtime

Alexander Izosimov, Board Director, Ericsson

David Kenny, Chairman and CEO, The Weather Company

Victor Kong, President, Cisneros Interactive

John Malloy, Co-Founder and General Partner, Bluerun Ventures

Jimmy Maymann, CEO, The Huffington Post

François Moreau, CEO, Viaccess-Orca

Harald Neidhart, Founder and Curator, MLOVE

Hanoc Piven, Artist, Pivenworld

Yossi Vardi, Chairman, 4YFN

Martin Varsavsky, CEO, FON

Ann Winbald, Co-Founder and Managing Director, Hummer Windbald Ventures

Be sure to check back often for updates.


Keynote Speakers 1
Courtesy of Mobile World Congress 2015

Official MWC Party

The Official Mobile World Congress 2015 Party features platinum selling Rudimental headlining with a DJ set, as well as International DJ and Dance legend Roger Sanchez, both supported by Edu Natored and Ollie Humphreys.

Date: Tuesday 3 March 2015
Time: 20:30 – til late
Location: The Italian Pavilion, Fira Montjuïc

Performances by: Platinum Selling Artists Rudimental DJ & International DJ & Dance Star, Roger Sanchez Plus Edu Natored and Ollie Humphreys

Get your tickets today!

Tickets to the MMIX Party will be extremely limited so book early to avoid disappointment.

Courtesy of Mobile World Congress 2015
To purchase tickets or hospitality packages please visit The MMIX or contact us at: mmix@mobileworldcongress.com  

The MMix Party will also include A VERY special After-Party for the Global Mobile Awards 2015 – this year celebrating 20 years!


Keynote Speakers 2
Courtesy of Mobile World Congress 2015

Connected Women Summit

This new programme at MWC explores how the mobile industry can accelerate the female digital economy.

Through a thought-provoking conference programme, the Connected Women Summit will discuss how to bring greater inclusion for women in the mobile industry.

Register to attend this event now.


Keynote Speakers 3
Courtesy of Mobile World Congress 2015

Exhibition 8.0

Our Exhibition has grown!
Visit the newly, expanded exhibition in Hall 8.0.


Garmin Healthband Challenge

Join the challenge at MWC with the world’s leading satellite navigation, Garmin.

Experience wearable technology while watching the Garmin Leader Board to compete for prizes during Mobile World Congress.

Get your Garmin Activity Tracker today!


Keynote Speakers 4
Courtesy of Mobile World Congress 2015

GSMA Innovation City

The former GSMA Connected City has evolved into the GSMA Innovation City.

Stop by to experience and interact with the latest mobile technology that is transforming our lives.


Are you interested in the way mobile technology is providing flexible and efficient transactions across retail, payment, transport and e-commerce?

The Digital Commerce Challenge is a short seven question quiz based on the payment, retail and transport demonstrations in the GSMA Innovation City.

Courtesy of Mobile World Congress 2015
Answer all questions correctly for your chance to enter the draw to win a Samsung Galaxy Note 4 and a Motorola Moto 360 Smartwatch, worth over €1,000.

There are also daily prizes up for grabs – Garmin vívofit fitness band.


Keynote Speakers 5
Courtesy of Mobile World Congress 2015

Industry Segments & Trends

MWC wants to provide the most relevant content to all industries such as banking, security, retail, and advertising among others that are becoming part of the wider mobile ecosystem.

Learn about the trends that are impacting your business through a variety of sessions and exhibition at this year’s event.

As the mobile ecosystem continues expanding into new industry segments such as retail, banking and health services, Mobile World Congress is committed to providing our attendees with access to content most relevant to your business.

This year’s event will feature conference sessions, partner events, exhibition content and other programmes related to the growing industry segments and trends that are impacting the mobile industry, including:

1. Connected Living

2. Digital Commerce/Identity/Security

3. Health & Wellness

4. Innovation & App Development

5. LTE

6. Marketing/Media/Advertising

7. Mobile Gaming

If you are interested in a specific industry segment or trend, refer to this page often as we continue to update this year’s event offerings.


Courtesy of Mobile World Congress 2015

New Networking Gardens

In honour of the 10th year in the city of Barcelona, we have renamed our Networking Gardens to celebrate the essence of Barcelona – Les Ramblas.

Stop by any of our ten networking gardens to have impromptu meetings, grab a coffee and snack or just take a few moments to relax.

Our ten outdoor Networking Gardens – three located on the lower level, including a new space between Halls 3 & 5, and seven more along the Upper Walkway are great places to hold impromptu meetings, meet clients, mingle with other attendees or just grab a breath of fresh air.

Courtesy of Mobile World Congress 2015
The Gardens are designed for networking with ample seating, food & drink outlets and wifi hot spots for your convenience

With covered areas, the Networking Gardens can offer an outdoor meeting experience away from the exhibition floor, even in inclement weather.


Mobile Explorers Club

Known previously as the mYouth Camp, the new and improved Mobile Explorers Club is an exciting opportunity for children of Mobile World Congress attendees.

Explorers will learn new skills and be able to discover the world of mobile technology through 4 days of activities.

Register your children for this innovative programme.

The ethos of the Mobile Explorers Club is to empower children to discover their interests and hidden talents by providing motivation and basic insights to further their learning.
We want to give them an understanding of the worlds of technology and mobile, allowing them to experience some of the learnings from the show.

During the week, the children will have the opportunity to participate in a number of different activities, including a range of tech and mobile based workshops, as well as more general activities such as cooking, art and design or sports (full programme will be confirmed nearer the event).

We will also be venturing into the show to explore some of the GSMA and exhibitor activities and products.

A timetable will be in place for each day and the children will be encouraged to participate in all activities.

The activities change on a daily basis, although some will be repeated on multiple days.

There is a ‘free room’ where children can “hang out” if they prefer not to take part in a specific activity, but we are sure they will be excited to do them all!

Courtesy of Mobile World Congress 2015
Across the week we will deliver a core programme of activities for all activity groups.
Workshop content will include, but not limited to, the following areas:

1. Coding/software

2. App & game development and design

3. Robotics – designing & building

4. Augmented Reality demos

5. 3D Printing

6. Computing

7. Photo and video editing

Each workshop will enable children to get creative and experiment with each activity.

Specialist instructors will briefly show children the basis of each workshop (the different materials and processes) and give a demonstration.

After that, the children will be able to try out each activity for themselves, with the objective of encouraging their creativity and imagination while acquiring new knowledge.

Children will do the activities themselves, albeit always under the supervision of the instructor who will help out if needed.

There will also be some free time and sports activities to create excitement throughout the day.



The hottest ticket at MWC!

Attendees can enjoy a revolutionary discussion forum on how the digital music landscape is changing.

Then, attend the coolest Mobile World Congress Party showcasing the music festival of the future.

Courtesy of Mobile World Congress 2015
The MMIX MWC Panel: The Future of Entertainment is Mobile
Date: Monday 2 March 2015
Time: 14:15 – 15:15
Location: Main Congress, Auditorium 1, Hall 4, Fira Gran Via

The MMix Official MWC 2015 Party @ Montjuic
Date: Tuesday 3 March 2015
Time: 20:30 – til late
Location: The Italian Pavilion, Fira Montjuïc

The MMIX Forum – The future of digital entertainment
Date: Wednesday 4 March 2015
Time: 15:00 – 18:00
Location: Hall 8, Fira Montjuïc

Courtesy of Mobile World Congress 2015
More details on The MMIX programme can be found below, or by visiting www.themmix.com 


Trivia Crack MWC15 Challenge

Join the world-wide trivia craze and compete with other MWC attendees for a chance to win an EVP Pass to Mobile World Congress 2016.

Trivia Crack is the international smash hit game that pits friend against friend in different categories to determine who has the most trivia knowledge.

And it’s FREE!

Each of the six categories (Science, Entertainment, Art, Geography, Sports and History) has a corresponding character, and the game is won by being the first to obtain all six.

Give Willy the Wheel a spin and let chance decide which category you get!

and the Mobile World Congress join forces to bring the most fun networking experience ever.
Each Mobile World Congress attendee will have the opportunity download the Trivia Crack mobile game on their mobile phone.

The Trivia Crack MWC15 Challenge begins at 14:00 CET on Monday, 2 March, 2015 and ends at 15:59 pm CET on Thursday, 5 March, 2015.

This Challenge is open to all MWC attendees 18 years of age and older.


Courtesy of Mobile World Congress 2015

Jon Fredrik Baksaas

Chairman of the GSMA

Mr. Jon Fredrik Baksaas is the Chairman of the GSMA.
He has been President and CEO of Telenor Group since June 2002.

Jon Fredrik Baksaas, Chairman of the GSMA.
Photo courtesy of GSMA
During this period, the total number of subscriptions in Telenor Group’s mobile operations has increased from 21 million in June 2002 to approx. 179 million today; excluding VimpelCom Ltd.
Telenor Group at present has mobile operations in 13 markets and in additionally 14 markets through the ownership in VimpelCom Ltd.

Prior to becoming the President and CEO, Baksaas served as Telenor’s Deputy CEO, CFO and Executive Vice President with the overall responsibility for Telenor’s networks and communication services in Norway, one of the world’s most advanced countries in ICT usage.

Before joining Telenor in 1989, he served as CFO in Aker AS, CFO in Stolt-Nielsen Seaway and held finance related positions in Det Norske Veritas (DNV) in Norway and Japan.

Baksaas is currently a board member of the GSMA Association, Svenska Handelsbanken AB, and the Advisory Council of Det Norske Veritas (DNV).

Mr. Baksaas holds a Master of Science degree from the Norwegian School of Economics and Business Administration and has additional qualifications from IMD in Lausanne, Switzerland.

He is married with three children.




Mobile World Congress 2015


ASTROMAN Magazine - 2015.03.01

Music, Entertainment and Mobile Come Together at The MMIX at GSMA Mobile World Congress 2015


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Editor-in-Chief of ASTROMAN magazine: Roman Wojtala, PhD.

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