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New Ford Mustang is named "Official Car" of 2014 International CES in Las Vegas 2013.12.27

Dearborn, Mich., USA - December, 2013 - The most technologically advanced version of Ford's iconic pony car will take center stage at the 2014 International CES as the all-new Mustang is recognized as "Official Car" of the world's largest hands-on showcase of emerging innovation. 2014 International CES will be held January 07-10, 2014, in Las Vegas; the show is owned and produced by the Consumer Electronics Association. As Official Car of the 2014 CES, a Mustang fastback will be prominently displayed in the Grand Lobby of the Las Vegas Convention Center. In addition, Ford will feature the Mustang convertible in its main display area in the North Hall. Ford will host a press conference to debut the new Mustang to the CES audience and to announce new technology features at the show's opening on Tuesday, January 07.

The All-New Ford Mustang GT
Courtesy of Ford

Dearborn, Mich., USA - December, 2013

• Advanced driver-assist features, technology to personalize the driving experience and performance improvement applications mark some of the innovations for all-new Mustang

• Ford to showcase all-new Mustang and announce its new technology features to open the 2014 International CES® Tuesday, January 07

The most technologically advanced version of Ford’s iconic pony car will take center stage at the 2014 International CES® as the all-new Mustang is recognized as “Official Car” of the world’s largest hands-on showcase of emerging innovation.

2014 International CES will be held January 07-10, 2014, in Las Vegas; the show is owned and produced by the Consumer Electronics Association®.

The All-New Ford Mustang GT
Courtesy of Ford
“Mustang has always been more than just a car, as it reminds us of the freedom and joy that comes from traveling the open road,”
said Jim Farley, executive vice president, Ford global marketing, sales and service and Lincoln.
“With world-class performance and innovative technologies wrapped in a sleek design, the all-new Ford Mustang puts you in control of the driving experience that suits you best.”

All-New Ford Mustang Reveal in Barcelona
From left: Stephen Odell, Executive VP and President of Europe, Middle East and Africa.; Bill Ford, Chairman Ford Motor Company; Jim Farley, Executive Vice President of Ford global marketing, sales and service and Lincoln and Barb Samardzich, Chief Operating Officer, Ford of Europe at the reveal of the all-new Ford Mustang in Barcelona, Spain, December 05, 2013.
Courtesy of Ford
As Official Car of the 2014 CES, a Mustang fastback will be prominently displayed in the Grand Lobby of the Las Vegas Convention Center.

In addition, Ford will feature the Mustang convertible in its main display area in the North Hall.

Ford will host a press conference to debut the new Mustang to the CES audience and to announce new technology features at the show’s opening on Tuesday, January 07.

Gary Shapiro, president and CEO, CEA at the opening keynote of the 2013 International CES.
Photo courtesy the 2013 International CES
“It is very exciting to see an iconic American car like Mustang equipped with state-of-the-art technology,”
said Gary Shapiro, president and CEO, CEA.
“Automobiles are rapidly becoming mobile technology platforms as consumers demand connectivity along with efficiency and performance in their vehicles.
“With features like upgraded SYNC, Ford automobiles are built with cutting-edge technology that can make driving safer and more enjoyable. We are overjoyed to see Ford return to our show and to have the new Mustang as Official Car of the 2014 CES.”

Smarter than your average pony

Delivering a great driving experience is all about keeping the driver in control.

In addition to the fundamentals of proper seating, control today also means making technology available to enhance the drive – whether it’s a daily commute, extended road trip or weekend track day.

The All-New Ford Mustang GT
Courtesy of Ford
Rather than having to settle for a one-size-fits-all technology solution, Mustang drivers will have the ability to tune their individual car to their driving style and road conditions.

With available Selectable Drive Modes, the driver can quickly adjust steering effort, throttle response, shift control and stability control settings by toggling between normal, snow-wet, sport and track modes.

All-New Mustang at World's Fair Site
The recently revealed all-new 2015 Ford Mustang returns to the New York City World's Fair site where the iconic pony car debuted nearly 50 years ago.
With a new sophisticated design clearly inspired by 50 years of Mustang heritage, the next chapter of the Ford Mustang is loaded with innovative technologies and delivers world-class levels of performance.
The Ford Mustang will celebrate its 50th anniversary on April 17, 2014 and the new edition will be sold globally for the first time
Photo courtesy of Ford Motor Co./ Sam VarnHagen
In addition to the four preset modes, drivers can fine-tune the steering effort separately with standard, comfort and sport settings.

The new Ford stability control system can also be set to a less intrusive sport mode or turned off entirely for track use.

The All-New Ford Mustang GT - interior
Courtesy of Ford
Standard and available technology features of the 2015 Ford Mustang include:

Ford SYNC® connectivity system, with Bluetooth®, two USB ports, enhanced voice recognition for hands-free control and access to SYNC Services, 911 Assist® and more

MyFord Touch®: Adds an eight-inch high-resolution touch screen display, more natural voice recognition with improved accuracy, and simplified controls for the available SD card-based navigation

AppLink™: Gives drivers the ability to control more than 60 smartphone apps for information and entertainment using simple voice commands

Intelligent Access with push-button start: Doors and trunk can be unlocked without reaching for a key, and the engine is started with a push-button on the center stack. Up to three key fobs can be programmed to memory positions for mirrors and available power seats

Track Apps: Drivers can get instant access to acceleration, braking and handling performance data through the instrument cluster screen

Launch control: Manages engine speed and brakes, giving drivers maximum and consistent acceleration at the track

Adaptive cruise control and collision warning with brake support: Automatically adjusts vehicle speed to maintain a safe following distance. When a collision may be imminent, it precharges the brakes and increases the sensitivity of brake assist

Blind Spot Information System with cross-traffic alert: Provides the driver with alerts when changing lanes or exiting a parking space, and has been upgraded with doppler effect radar sensors to provide both improved sensitivity at longer distances and better resistance to false alerts

Individual tire pressure monitoring: Instrument cluster display now shows the tire pressure for each wheel – a first for Ford

MyKey®: Enables parents to limit top speed and audio volume, prevent disabling of driver-assist technologies, and enforce more insistent alerts for safety belt use and low fuel for younger drivers in the family

Rear view camera: Now standard

The all-new 2015 Ford Mustang goes on sale in North America during the fall of 2014.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., USA, manufactures or distributes automobiles across six continents.

With about 180,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln.

The company provides financial services through Ford Motor Credit Company.

For more information regarding Ford and its products worldwide, please visit corporate.ford.com.

About CES

The International CES is the world’s gathering place for all who thrive on the business of consumer technologies.

It has served as the proving ground for innovators and breakthrough technologies for more than 40 years - the global stage where next-generation innovations are introduced to the marketplace.

As the largest hands-on event of its kind, CES features all aspects of the industry.

And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed.

Follow CES online at www.CESweb.org  and through social media.

Source: Ford Motor Company


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