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End-of-show report for CeBIT 2013: Keynote trends 2013.03.14

Hannover, Germany - March 9, 2013 - CeBIT 2013 further consolidated its status as the digital world's leading trends showcase, featuring visionary business ideas, exclusive glimpses of the latest research findings and exciting product innovations. Over 4,000 enterprises from 70 countries participated in CeBIT 2013, among them a great many startups. Sharing versus owning: This keynote theme at CeBIT 2013 threw a spotlight on the fundamental changes taking place not just in society, but in industry as well.

Over 4,000 enterprises from 70 countries participated in CeBIT 2013, among them a great many startups.
Photo courtesy CeBIT 2013
 

Hannover, Germany - March 9, 2013 - CeBIT


• Shareconomy continues to gain momentum

• Megatrends: Social business, cloud, big data and mobility

• Spotlight on Internet of Things, futuristic applications


CeBIT 2013 further consolidated its status as the digital world's leading trends showcase, featuring visionary business ideas, exclusive glimpses of the latest research findings and exciting product innovations.


Shareconomy covers all facets of digital living


Sharing versus owning: This keynote theme at CeBIT 2013 threw a spotlight on the fundamental changes taking place not just in society, but in industry as well.

CeBIT 2013 Lead Theme: "Shareconomy".
Photo courtesy CeBIT 2013
 
“The shareconomy is leading to increased transparency, enhanced participation and the emergence of numerous new business models,”
commented Frank Pörschmann, the Deutsche Messe Managing Board member in charge of CeBIT.

Frank Pörschmann, the Deutsche Messe Managing Board member in charge of CeBIT.
Photo courtesy CeBIT 2013
 
This trend is being driven by the digital industry, with its many and varied applications.

For everything from the cloud and social business to collaboration tools, a large number of exhibitors came to Hannover to present solutions for making their business processes – both in-house and external – more open and efficient.

From left: Germany’s Chancellor Angela Merkel, Poland’s Prime Minister Donald Tusk and EADS CEO Dr. Thomas Enders at CeBIT 2013.
Photo courtesy CeBIT 2013
 
The Internet is increasingly becoming a vehicle for teamwork, both inside and outside the enterprise.

Partners, consultants, suppliers and clients are all becoming part of a networked collaboration process.

The commitment and drive demonstrated by Poland as this year’s Partner Country resulted in a major show of strength.
Photo courtesy CeBIT 2013
 
Pioneers like IBM are already embedding social business tools in their core processes as the basis for more intensive communication and knowledge transfer within their supply chains and partner networks as well as in-house.

The commitment and drive demonstrated by Poland as this year’s Partner Country resulted in a major show of strength.
Photo courtesy CeBIT 2013
 
According to the McKinsey Global Institute, this could boost productivity by up to 12 percent.

The shareconomy is promoting the convergence of disparate industrial sectors.

The BITKOM high-tech association estimates that four out of every five mobile telephones sold in Germany in 2013 will be smartphones.
Photo courtesy CeBIT 2013
 
Cooperative projects are driving innovation, as in the case of telecom providers and the automotive industry.

Car sharing models are becoming increasingly established as a new form of mobility, as illustrated by Vodafone's DriveNow concept presented at CeBIT 2013.

Over 4,000 enterprises from 70 countries participated in CeBIT 2013, among them a great many startups.
Photo courtesy CeBIT 2013
 
The shareconomy trend also has huge potential in the municipal administration sector, as seen at CeBIT with citeq's “fault reporter”, which allows local residents to report infrastructure problems via the Internet – for example, defective traffic lights or potholes.

Photo courtesy CeBIT 2013
 
And a visionary scenario for modern mobile administration has been developed by the research team at Fraunhofer FOKUS.

Their trade fair stand showcased methods for analyzing the data streams from different administrative authorities and optimizing cooperation between them.



Boom in cloud computing and big data


According to the BITKOM high-tech association, the German market for cloud computing is likely to grow by 47 percent in 2013, to reach a total of 7.8 billion euros.

Photo courtesy CeBIT 2013
 
A growing number of enterprises are sourcing IT services such as storage capacity, computing power or software from the Internet, while consumers are primarily interested in storage services for documents, videos and photos.

The displays at CeBIT focused mainly on cloud services that can be easily and flexibly integrated into existing IT infrastructures.

Photo courtesy CeBIT 2013
 
Another key trend involves big data: Never before in human history has so much information been collected – 2.5 exabytes (a figure followed by 18 zeroes!) per day.

Exhibitors such as IBM, SAP, T-Systems International and Software AG were at CeBIT to present their latest solutions for the intelligent analysis of unstructured mountains of data, providing valuable insights for politicians and business operators, or indeed for medical practitioners looking for the optimum therapy options.


New devices for the mobile age


CeBIT 2013 made one thing particularly clear: Without a mobile broadband network, there can be no comprehensive integration and the attendant broad range of services.

Photo courtesy CeBIT 2013
 
This point is highlighted by the boom in smartphones and tablet computers: The BITKOM high-tech association estimates that four out of every five mobile telephones sold in Germany in 2013 will be smartphones.

Germany’s Federal Minister of Economics and Technology Dr. Philipp Rösler at CeBIT 2013.
Photo courtesy CeBIT 2013
 
Unit sales are likely to rise by almost 30 percent to reach a total of around 28 million devices, with a worldwide figure of one billion, according to a Gartner forecast.

And unit sales of tablet computers are expected to exceed five million for the first time in Germany this year.

Photo courtesy CeBIT 2013
 
At this year's CeBIT, visitors were able to see and hold in their hands many of the exciting mobile devices that will hit the shops over the next few months.

These included the latest innovations from the Chinese manufacturer Huawei – the Ascend P2 and Ascend Mate.

Photo courtesy CeBIT 2013
 
The latter, along with ZTE's Grand Memo model, also on display at CeBIT, is among the first “phablets”, i.e., a size between smartphones and tablets, which can be used anywhere as networked entertainment devices or news brokers.

Photo courtesy CeBIT 2013
 
Samsung is widely regarded as a pioneer of the phablet concept, based on its Galaxy Note series.

The Galaxy Note 8.0 model was on show at CeBIT.

Visitors also displayed keen interest in the new Microsoft Surface Pro, a Windows 8 ultrabook with clip-on keyboard.

This device, which falls within the “convertibles” category, celebrated its German premiere at CeBIT 2013.

Photo courtesy CeBIT 2013
 
The Surface Pro, featuring Windows 8 and x86 technology, had previously been available only in the United States and Canada, but will also be sold in Germany as of the second quarter of this year.

Further exciting spring innovations were on display from mobile telephony operators Deutsche Telekom and Vodafone, with the latest devices from Sony, Nokia and HTC as well as the eagerly awaited BlackBerry Z10.

Photo courtesy CeBIT 2013
 
In view of the increasing trend towards using private smartphones at work (“bring your own device”), the Z10 guarantees the secure separation of business and private data.

A variant of the Z10 exhibited by Secusmart is to be used as a high-security smartphone for the German chancellor and German federal authorities.

Photo courtesy CeBIT 2013
 
Other innovative ideas celebrating their premiere at CeBIT 2013 included the “simvalley mobile PW-315.touch” cellphone from online electronics retailer Pearl, featuring touchscreen control.

As well as catching up with the latest apps, gamers were able to experience their favorite games in a whole new dimension using the 3D cinemizer OLED multimedia eyeglasses from Carl Zeiss.

Photo courtesy CeBIT 2013
 
Another highlight at the fair related to the LTE ultra-fast data transfer standard.

Already widely used in smartphones and tablets, this technology has now conquered the automobile.


Visitors at CeBIT were the first to have the opportunity to test a mobile in-vehicle LTE hot spot, soon to be offered by BMW as an option.

Photo courtesy CeBIT 2013
 
Given the current high usage of mobile networks, it is no wonder they are reaching the limits of their capacity.

At CeBIT 2013, Deutsche Telekom announced its plans to build Germany's largest Wi-Fi network in partnership with the American company Fon.

The principle behind this project is also a copybook example of the shareconomy: The owners of private Wi-Fis make their network available to other users in return for free access to millions of Wi-Fi hot spots around the world.


Industry, business and consumption to be revolutionized by the Internet of Things


Another megatrend at CeBIT 2013 involved the Internet of Things.

Broadband networks allow inanimate objects to communicate not just with people, but also with each other.

For example:

A TV set switches itself off when someone rings at the door.
A coffee machine starts making the coffee at the time your alarm has been set to wake up.
A fire alarm knows exactly the right number to call in case of an emergency.
This is known as “machine-to-machine communication”, abbreviated as M2M.
Tiny radio sensors give domestic appliances their own identity and connect them with the Web.

This is the background to the increasing interest in the Internet of Things, observable across the globe.

Photo courtesy CeBIT 2013
 
“The Internet of Things is no longer just a vision of the future – it's already here! And this is just the beginning – computers are getting smaller and smaller by the day, so their chips now fit into the tiniest everyday articles. They can communicate with each other to make our lives easier and more convenient,”
says Pörschmann.

CeBIT 2013 explored the Internet of Things from every possible angle.

The German Research Center for Artificial Intelligence (DFKI) exhibited a miniature factory with a low resource footprint ("SmartFactory"), used to manufacture a product in four networked steps.


The digitalSTROM system exhibited by aizo introduced an exciting solution for smart living.

The new standard uses the existing electricity network for the intelligent networking of functions such as light, access, security or energy efficiency.

This means the system can be easily integrated into existing infrastructures.


Accelerating the transition to the gigabit society


Exhibitors at CeBIT lab provided some impressive examples of our progress towards becoming a gigabit society.

The Potsdam-based Hasso Plattner Institute demonstrated an interactive IT education platform that shares its knowledge with anyone requiring the information.

And the “Intelligent Operating Theater of the Future” system displayed at the Fraunhofer group pavilion by the Fraunhofer ISST could well represent an important advance in the medical sector.


This system has functions for intelligent patient admission procedures, reliable patient identification and a personnel time recording tool that works on an RFID basis.

Photo courtesy CeBIT 2013
 
And DFKI's “Talking Places” project looked more like a science fiction film than reality: Visitors were able to retrieve information on an object, not by clicking a mouse or via voice or touch control, but simply by looking at it – based on a mobile eye tracker, worn as a pair of glasses
.

And the ability to “print” actual objects like jewelry, toys or spare parts may also have appeared futuristic to many visitors.

Yet 3D printers like the “sintermask” device showcased at CeBIT can produce real plastic components up to 380 millimeters in size and are already ready for series production.

These devices open up completely new prospects for low-cost manufacturing for industry, commerce and private consumers
.


Contact

Anne-Kathrin Seibt
Deutsche Messe
Messegelände
30521 Hannover
Phone: +49 511 89-31017
Fax: +49 511 89-36694


Source: CeBIT 2013

http://www.cebit.de/en/  



ASTROMAN Magazine - 2013.03.12

Polska była oficjalnym Partnerem Targów CeBIT 2013 w Hanowerze

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1421  


ASTROMAN Magazine - 2013.03.03

GSMA Mobile World Congress 2013 Sets New Records

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1415  


ASTROMAN Magazine - 2013.01.13

2013 International CES In One Word: Innovation

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1387  


ASTROMAN Magazine - 2013.01.12

Samsung's Flexible Displays, Brand Matters' Experts and Best of CES Awards Highlight Day Two And Three of 2013 CES

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1385  


ASTROMAN Magazine - 2013.01.12

Keynotes from Panasonic, Verizon and Next Generation of Innovators Kick Off 2013 International CES

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1384  


ASTROMAN Magazine - 2013.01.11

2013 International CES Opens with Record Breaking Show

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1383  


ASTROMAN Magazine - 2013.01.11

Consumer Electronics Industry Revenues to Reach Record-High $209 Billion in 2013, According to CEA

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1382  




ASTROMAN magazine


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