ASTROMAN - Consulting, Executive Search


Courtesy of BlackBerry

Waterloo, Ontario, Canada – January 30, 2013

Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) has announced that it will now operate around the world under the iconic name BlackBerry, effective immediately.

The Company will adopt the name of its revolutionary BlackBerry smartphone to coincide with the launch of its new mobile computing platform, BlackBerry 10.

The move consolidates the company’s brand into a single cohesive global presence.

BlackBerry 10 Global Launch Event Keynote, January 30, 2013.
Thorsten Heins, President and CEO of Research In Motion.
Courtesy of Research In Motion

“This change from Research In Motion to BlackBerry comes at a defining moment in our company’s history,” said Thorsten Heins, President and CEO.
“RIM created the first BlackBerry smartphone and changed the way millions of people around the world stay connected. We have used that same ingenuity and innovation to redefine mobile computing with BlackBerry 10. As we launch BlackBerry 10 around the world, now is the right time to adopt the iconic BlackBerry name.”

BlackBerry 10 Global Launch Event Keynote, January 30, 2013.
Thorsten Heins, President and CEO of BlackBerry.
Courtesy of BlackBerry

As part of the move, the Company will now trade as “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ.

The changes to the company’s ticker symbols will be effective at the start of trading on Monday, February 4, 2013.

The company’s website (www.rim.com ) has changed to www.blackberry.com and soon company email addresses will migrate to @blackberry.com suffix.

Thorsten Heins, President and CEO of BlackBerry.
Courtesy of BlackBerry

BlackBerry’s reinvigorated marketing efforts will now consistently represent the BlackBerry brand.

“Outside of North America, we are known solely as BlackBerry and the strength of the brand has opened doors in new and emerging markets. We now represent a company with a clear global brand and cohesive global marketing approach,” said Frank Boulben, Chief Marketing Officer, BlackBerry.

Frank Boulben, Chief Marketing Officer, BlackBerry.
Courtesy of BlackBerry

BlackBerry
295 Phillip Street, Waterloo, Ontario,
Canada N2L 3W8
tel: +1 (519) 888-7465
fax: +1 (519) 888-6906
web: www.blackberry.com

"The BlackBerry name is synonymous with the company and its products and this move is a logical step forward as the company launches new devices and the BlackBerry 10 platform," said Danielle Levitas, Group Vice President of IDC's Consumer, Clients & New Media Research.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999.

Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences.

Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America.

BlackBerry Office
Courtesy of BlackBerry

BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB).

For more information, visit www.blackberry.com

Source: BlackBerry

http://press.rim.com/

ASTROMAN Magazine - 2011.07.24

BlackBerry PlayBook Becomes First Tablet Certified for U.S. Government

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1024

ASTROMAN Magazine - 2011.05.07

RIM Introduces New BlackBerry Bold Smartphones

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=965

ASTROMAN Magazine - 2011.03.12

7digital and RIM Strike a Chord with Music Store on the BlackBerry PlayBook

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=915

ASTROMAN Magazine - 2011.01.17

RIM Launches New Tools and Services for BlackBerry Tablet OS

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=882

ASTROMAN Magazine - 2010.04.27

RIM Announces BlackBerry Mobile Voice System 5 with Voice over Wi-Fi Calling

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=708