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Alcatel-Lucent: Are APIs the next killer app? 2012.10.14

Paris, France - October 11, 2012 - 'Technology has progressed at such a speed that it has redefined what it means to innovate as well as shortening the timelines associated with innovation. What this means to our industry is that while we should continue to strive to define the next big thing, or more specifically, the next killer app ourselves, we should also be looking to enable others to do the same. I believe that the way to do it is with APIs and further, that APIs that are the next killer app for the telecommunications industry ', said Cassidy Shield, Vice-President, Global Software Solutions Marketing, Alcatel-Lucent.

Alcatel-Lucent introduces a powerful set of APIs that will transform Service Provider IMS networks into an open platform for rapid innovation and service creation.
Nine new APIs, called New Conversation APIs, will give developers easy access to network features such as high definition voice and video, audio/video conferencing, interactive voice, messaging and call control, which will accelerate the creation of enticing, high-performance services for consumer and enterprise markets.
Courtesy of Alcatel-Lucent
 

Paris, France - October 11, 2012

By Cassidy Shield

Vice-President, Global Software Solutions Marketing
Alcatel-Lucent

In just about every industry people are obsessed with the next BIG thing and in our industry – telecommunications – it’s no different.
Over the years, our success has been driven by mass market services – for a long time it was voice, then came SMS, and now mobile broadband access is what everyone wants.

Cassidy Shield, Vice-President, Global Software Solutions Marketing, Alcatel-Lucent.
Courtesy of Alcatel-Lucent / YouTube
 
Each of these services share a common path to execution– they have required extensive engineering and development of large networks that have taken years to build out, requiring a business case that was predicated on a long-term horizon, and requiring heavy capital investment.
But that is no longer the only path to game-changing innovation.

Courtesy of Alcatel-Lucent
 
Technology has progressed at such a speed that it has redefined what it means to innovate as well as shortening the timelines associated with innovation.

What this means to our industry is that while we should continue to strive to define the next big thing, or more specifically, the next killer app ourselves, we should also be looking to enable others to do the same.

I believe that the way to do it is with APIs and further, that APIs that are the next killer app for the telecommunications industry.

Courtesy of Alcatel-Lucent
 
I assume that many of the readers of this blog will know what an API is, but for those who don’t, Application Programming Interfaces (APIs) are snippets of code that make discrete and valuable chunks of data or functionality within the network easily accessible to developers so that they can be combined with other compatible chunks to be transformed relatively quickly into applications that in turn can be offered to customers as services.

Courtesy of Alcatel-Lucent
 
In this way APIs are the means to turn networks into platforms for innovation.

To make my point I’m going to use communication services as an example. It is more than a little ironic that communications is one of the most controversial topics I deal with today. There are zealots on both sides of the topic.

What are New Conversation APIs?
New Conversation APIs are a powerful set of APIs that give developers easy access to rich Service Provider IMS capabilities.
By tapping into network capabilities such as HD voice and video, conferencing, interactive voice and rich communications, Service Providers and app developers can build compelling new communication-enabled apps for consumer, enterprise and vertical markets.
Courtesy of Alcatel-Lucent
 
On the one side are those who believe the telecommunications industry will dominate and somehow return to the days when voice/SMS revenues were growing and on the other side are those who believe the industry should stop providing communication services altogether and leave it up to the Skypes, Vibers, Whatsapp, Tango, and Fring’s etc of the world.

Courtesy of Alcatel-Lucent / YouTube
 
The silent majority believe that the answer lies somewhere in between.

The difference between the Alcatel-Lucent story and most on Telco APIs is that instead of just writing about it – we continue to do something about it.
We are releasing the most detailed set of network APIs on the market today for communication services.

Courtesy of Alcatel-Lucent / YouTube
 
The list includes LTE HD audio and video calling and conferencing, IP-based messaging, interactive voice and fine grain call control.

Yes – similar capabilities exist today in OTT services and enterprise IP-PBXs – but now these services will leverage the network to deliver a level of quality that doesn’t exist today.

Courtesy of Alcatel-Lucent / YouTube
 
With our new APIs, the developers who embed communications as a feature in their application and who have had to rely on best effort networks will now be able to build new services with a new level of functionality and quality which translates into more satisfied customers.

Courtesy of Alcatel-Lucent / YouTube
 
In fact, our partners who are beta testing our APIs have commented that they haven’t seen the depth of functionality packaged into such easy to use APIs before.

This is very encouraging feedback.

Courtesy of Alcatel-Lucent / YouTube
 
Ultimately success in this area will be based on our industry’s ability to collaborate and maintain open mindedness about new business models.

Courtesy of Alcatel-Lucent / YouTube
 
In my view this is without question a bigger hurdle than technology, but we see evidence every day of this change taking place throughout the industry and I want to encourage that change.

Courtesy of Alcatel-Lucent / YouTube
 
Aside from the doubt and skepticism I encounter, I get two frequent questions from customers and analysts:

1) “Why now?” and

2) “How do I start?”.

Courtesy of Alcatel-Lucent / YouTube
 
Here are the short versions of my answers:



Why now?

LTE is driving the business case for migration to All-IP Communication Networks. Ensuring you have an API strategy to open new opportunities is critical to the decision making process.

The industry isn’t the early adopter of APIs, but rather the fast follower.

Testimonials. Developers rely on New Conversation APIs to add power to their applications.
Courtesy of Alcatel-Lucent
 
Examples of what is possible exist both in terms of applications consumers’ desire and with companies like Twilio and Voxeo who are leading the way with developers wanting to use communications to build a better service. Innovation programs are becoming a priority in our industry – providing a venue for exploring tomorrow’s new business models.

Testimonials. Developers rely on New Conversation APIs to add power to their applications.
Courtesy of Alcatel-Lucent
 
Our goal is to help our customers explore what is next.


So how do we start?

Avoid the skeptics and find those who believe.
Provide the tools and freedom to innovate.

Testimonials. Developers rely on New Conversation APIs to add power to their applications.
Courtesy of Alcatel-Lucent
 
APIs lower the cost to innovate – so empower those who believe in trying something new. Reach out and engage your small to large enterprise customers; spend time making their business better.

The cost to experiment is minimal – so experiment with your current customers.

Testimonials. Developers rely on New Conversation APIs to add power to their applications.
Courtesy of Alcatel-Lucent
 
Last, engage those who are already engaging developers.

We have made the technology easy to use – so engage the Twilios, Voxeos, and Microsofts of the world on ways to collaborate and make each other’s businesses more valuable.

Testimonials. Developers rely on New Conversation APIs to add power to their applications.
Courtesy of Alcatel-Lucent
 
It’s not always about competing – it’s sometimes about leveraging what already exists and bringing capabilities that can make what exists better.

Testimonials. Developers rely on New Conversation APIs to add power to their applications.
Courtesy of Alcatel-Lucent
 
I’ll wrap up with a challenge: if the telecommunication industry wants to transform, to move beyond a utility, being a part of re-thinking how the world is communicating is a great place to start.

Testimonials. Developers rely on New Conversation APIs to add power to their applications.
Courtesy of Alcatel-Lucent
 
It’s the heritage of the industry and at present the industry isn’t very engaged in the discussion of what is possible in the future. It’s time we jump into the discussion.

Testimonials. Developers rely on New Conversation APIs to add power to their applications.
Courtesy of Alcatel-Lucent
 
APIs are not the end all and be all but they are an excellent means to ignite the conversation that will illuminate our path forward.

Testimonials. Developers rely on New Conversation APIs to add power to their applications.
Courtesy of Alcatel-Lucent
 

Video
Introducing the Alcatel-Lucent New Conversation APIs


http://www.youtube.com/watch?feature=player_embedded&v=tW6cThXgsBU  


Source: Alcatel-Lucent Enterprise / Blog Central

http://www2.alcatel-lucent.com/news-center/  

http://developer-ims.alcatel-lucent.com/testimonials/  


 
 


ASTROMAN Magazine - 2012.09.15

Alcatel-Lucent ranked Technology Supersector Leader by Dow Jones Sustainability Index

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1314  


ASTROMAN Magazine - 2012.08.25

Alcatel-Lucent gives first-response emergency personnel mobile access to 4G LTE

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1301  


ASTROMAN Magazine - 2012.03.18

Alcatel-Lucent Named in MIT Technology Review's 2012 TR50 List of the World's Most Innovative Companies

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1204  


ASTROMAN Magazine - 2012.01.15

2012 International CES was the largest in the event's 44 year history

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ASTROMAN Magazine - 2011.12.18

Alcatel-Lucent helps enterprises fully embrace the cloud

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1123  


ASTROMAN Magazine - 2011.08.14

Maxis and Alcatel-Lucent partner to deploy first 100G core transmission network in Asia Pacific

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ASTROMAN Magazine - 2011.06.24

Parker Moss joins Alcatel-Lucent to lead Wireless Marketing

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1002  


ASTROMAN Magazine - 2011.06.18

Alcatel-Lucent Announces Senior Executive Appointment

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ASTROMAN Magazine - 2011.01.07

Alcatel-Lucent to demonstrate LTE-enabled video communications services with Verizon wireless at CES

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=873  


ASTROMAN Magazine - 2011.01.07

Alcatel-Lucent wins CES Innovations Award for significantly simplifying the delivery and management of connected home services

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=874  


ASTROMAN Magazine - 2010.09.09

Alcatel-Lucent acquires OpenPlug

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=803  


ASTROMAN Magazine - 2010.09.07

eFive Telecoms with Alcatel-Lucent will link West Africa to South America

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=802  


ASTROMAN Magazine - 2010.06.20

ACE with Alcatel-Lucent will link 23 countries from South Africa to France

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=747  


ASTROMAN Magazine - 2009.11.18

Alcatel-Lucent to demonstrate the LTE Connected Car concept vehicle

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ASTROMAN magazine


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