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Oracle Buys Vitrue 2012.05.23

Redwood Shores, CA, USA - May 23, 2012 - Oracle announced today that it has entered into an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform that enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+. Adds Leading Social Marketing and Engagement Platform to the Oracle Cloud.

Every organization, every brand, every marketer and every company continues to grapple with the growing need of a social marketing solution.
Whether you are the VP of Marketing for a global brand, the Director of Social Media at a growing start-up, a Social Strategist at a boutique agency or a small business owner, Vitrue’s SRM platform is the solution for you.
Flexible, scalable and agile – logging in to the Vitrue Social Relationship Manager gives you the features you need to engage with your social community.
Customize your social marketing according to your needs.
Vitrue is the leading solution for publishing content and managing your community within social marketing, but more than that, we are making it easier for companies of all sizes to engage with their social community.
Photo courtesy of Vitrue
 

Redwood Shores, CA, USA – May 23, 2012

Oracle announced today that it has entered into an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform that enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+.

Vitrue Shop helps brands facilitate social purchases, leading fans to info on products and then directly to the point of sale, all in the same place where they’re being influenced by friends - Facebook.
Photo courtesy of Vitrue
 
Vitrue’s social media SaaS marketing applications help customers amplify their social community engagement by giving marketers the ability to develop campaigns from global to local, across multiple social networks and devices, and publish content that engages fans and drives leads.

Includes a mobile component so potential customers can find you wherever they may be.
Photo courtesy of Vitrue
 
Oracle’s leading sales, service, commerce, social data management and analytics capabilities, combined with Vitrue, are expected to create the most advanced and comprehensive social relationship platform.


At Vitrue, we believe that effective social community engagement goes beyond singular support of one network or one product – it’s about the platform, not the planks.
Photo courtesy of Vitrue
 
The combination is expected to help organizations develop more meaningful customer engagements with consistent brand experiences, improve their return on investment across all channels and media, and enhance customer service through real-time responsiveness and high touch relationships.


Courtesy of Vitrue
 
“The proliferation of social media and an increased demand by consumers to engage with brands across multiple social channels is driving chief marketing officers to look for an integrated social marketing platform,” said Thomas Kurian, executive vice president, Oracle Development.
“Vitrue’s leading social marketing and engagement platform coupled with Oracle’s leading sales, service, and commerce products offers a complete social experience solution to our customers.”

Vitrue proudly works with market-leading brands, agencies and business owners - below are some examples of our growing list of incredible customers.
Courtesy of Vitrue
 
“The world’s greatest brands have been built by creating meaningful relationships between organizations and their customers," said Reggie Bradford, founder and chief executive officer, Vitrue.
“As a part of Oracle, we can help our customers ensure that consistent high-touch social engagement is delivered across marketing, sales and service interactions.”

Courtesy of Oracle
 
The transaction is expected to close in the summer of 2012 and until the transaction closes, Oracle and Vitrue will continue to operate independently, and it is business as usual.

Courtesy of Oracle
 
The proliferation of social media has changed the way that organizations and consumers interact.


Courtesy of Oracle
 
Vitrue's social marketing platform helps organizations enhance their social marketing efforts to the next level of social engagement by giving brands the ability to scale across multiple social networks, target messages from global to local, create unique and consistent brand experiences, and publish content that engages fans and drives leads.

Courtesy of Oracle
 
Together, Oracle and Vitrue plan to enable a unified social experience across customer interactions, resulting in meaningful customer engagements with consistent brand experiences across all channels and media; improved return on investment for social sales and marketing campaigns across paid, owned and social media; and enhanced customer service through real-time responsiveness and high touch engagement.

Courtesy of Oracle
 
The terms of the agreement were not disclosed.


More information on this announcement can be found at
http://www.oracle.com/vitrue  


Courtesy of Oracle
 


About Vitrue


Vitrue is a social technology company that produces the industry’s leading social marketing platform, the Vitrue Social Relationship Management (SRM), delivering software-as-a-service (SaaS) solutions to help brands and agencies manage their expanding and sophisticated social communities on Facebook, Twitter, YouTube and emerging networks.

 
 
The SRM platform is currently managing its clients’ almost 815 million collective social connections in 47 countries across 3,000 Facebook and Twitter accounts.


Vitrue's stable of clients include McDonald's, American Express, Amway, YouTube, Intel, State Farm, P&G brands, Johnson & Johnson, Samsung, Ford, Chanel, JCPenney, Disney, Baskin-Robbins, Best Buy, Domino's Pizza and AT&T, as well as many global marketing and public relations agencies.

For more information about Vitrue visit www.vitrue.com  


About Oracle


Oracle engineers hardware and software to work together in the cloud and in your data center.

 
 
For more information about Oracle
(NASDAQ:ORCL),
visit www.oracle.com  


Contact Info

Carol Sato
Oracle Corporate Communications

+1.650.633.5551
carol.sato@oracle.com  

Ken Bond
Oracle Investor Relations

+1.650.607.0349
ken.bond@oracle.com  


SOURCE: ORACLE

http://www.oracle.com/us/corporate/press/1638739  



ASTROMAN Magazine - 2012.05.03

Oracle Unveils Enhancements to Oracle WebCenter

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1232  


ASTROMAN Magazine - 2012.02.24

Oracle: Taming the Data Deluge. Four ways smart technology can transform massive data sets into real profits

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ASTROMAN Magazine - 2012.02.11

Oracle Buys Taleo for US$1.9 Billion

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ASTROMAN Magazine - 2012.02.05

Oracle Excellence Awards: CIO of the Year 2011

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ASTROMAN Magazine - 2012.02.05

Oracle President Mark Hurd: The Road Ahead

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1167  


ASTROMAN Magazine - 2011.01.09

Oracle Named a Leader in Enterprise Content Management by Leading Analyst Firm

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ASTROMAN Magazine - 2010.01.23

Larry Ellison to Unveil ORACLE + SUN Strategy

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=649  


ASTROMAN Magazine - 2009.04.26

Oracle Is the # 1 Business Software Company

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