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Dolby and Philips Unveil 3D HD Format Capable of Bringing Full HD 3D to Glasses-Free 3D Devices 2012.04.14

Las Vegas, USA - April 12, 2012 - Dolby Laboratories, Inc. (NYSE: DLB) and Royal Philips Electronics (NYSE: PHG; AEX: PHI) today unveiled Dolby 3D, a 3D HD format and suite of technologies designed to deliver full HD 3D content to 3D-enabled devices, including glasses-free displays. Dolby 3D designed to work throughout the chain to deliver a 3D format solution enabling HD 3D on any 3D display device.

Photo courtesy Dolby Laboratories
 

Las Vegas, USA - April 12, 2012

Dolby Laboratories, Inc. (NYSE: DLB) and Royal Philips Electronics (NYSE: PHG; AEX: PHI) today unveiled Dolby® 3D, a 3D HD format and suite of technologies designed to deliver full HD 3D content to 3D-enabled devices, including glasses-free displays.

Photo courtesy Dolby Laboratories
 
Dolby 3D is being demonstrated at the NAB Show® (April 16–19, 2012) at booth SU1212.


Photo courtesy Dolby Laboratories
 
The two leading companies have undertaken the joint project to improve the 3D viewing experience on displays of all sizes, including smartphones, tablets, PCs, and televisions
.

Dolby PRM-4200
Photo courtesy Dolby Laboratories
 
Dolby 3D is a complete system designed to work throughout the chain to deliver clear glasses-free 3D content that operates over existing distribution systems.


Ruud Peters, Executive Vice President and Chief Intellectual Property Officer at Philips.
Photo courtesy Philips
 
“Philips® has a long history in 3D technologies and video innovation, and Dolby has a proven track record of enabling technologies to enhance entertainment experiences. Together, we identified a business need where we could bring a unique offering to the market that improves the end-user experience,” said Ruud Peters, Chief Intellectual Property Officer at Philips.
“By unveiling Dolby 3D, we introduce a 3D HD format capable of powering glasses-free 3D displays of any size, enabling broadcasters, operators, content aggregators, and device manufacturers to deliver HD-quality 3D on any device.”

Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories.
Photo courtesy Dolby Laboratories
 
Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories
, stated:
“We believe that Dolby 3D can help drive the adoption of 3D - creating a comfortable, customizable, truly enjoyable glasses-free 3D viewing experience while enhancing 3D display performance. Armed with the innovative glasses-free 3D display technology from Philips, based on years of extensive research and development in the field, we plan to bring the same philosophy to 3D that Dolby has brought to the audio space - integrating our technologies and strengths throughout the entire content chain. Consumers will know that when they see Dolby 3D content on a 3D-enabled device, it will look its very best.”

Mike Rockwell, Executive Vice President, Products and Technologies, Dolby Laboratories.
Photo courtesy Dolby Laboratories
 
“Dolby and Philips are committed to taking the 3D experience to the next level and delivering a high-quality solution for all 3D display devices, including today’s glasses based devices and tomorrow’s glasses-free displays. Working on cutting-edge technology with two leading companies is very exciting, and I’m thrilled to lead this unique joint effort,” said Guido Voltolina, General Manager of the joint project.

Dolby Digital Cinema and Dolby 3D Solutions
Photo courtesy Dolby Laboratories
 
The focus of the project will be to work with original equipment manufacturers of display panels and entertainment devices to enhance the performance of 3D consumer devices to make viewing of 3D content just as convenient and appealing as viewing of 2D content on a high-quality screen is today
.

Dolby Digital Cinema and Dolby 3D Solutions
Photo courtesy Dolby Laboratories
 
This project is uniquely positioned to enable the industry’s adoption of 3D by working on standardization and licensing of the technology
.

Dolby Digital Cinema and Dolby 3D Solutions
Photo courtesy Dolby Laboratories
 
The Dolby 3D experience will seamlessly integrate into the use cases and viewing patterns of consumers on-the-go and in-the-home, making the use of 3D devices an enjoyable daily experience
.

Dolby Digital Cinema and Dolby 3D Solutions
Photo courtesy Dolby Laboratories
 
Content owners and broadcast operators have the unique opportunity to differentiate their offerings by encoding 3D titles in Dolby 3D for maximum fidelity on Dolby 3D enabled devices while maintaining compatibility with existing 3D products.


Dolby PRM-4200
Photo courtesy Dolby Laboratories
 
The system will enable a 3D HD format, including tools for 3D content creation and real-time 3D content conversion
.

Dolby PRM-4200
Photo courtesy Dolby Laboratories
 


Digital Cinema Processor Dolby CP750
Photo courtesy Dolby Laboratories
 


About Dolby Laboratories


Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences.

 
 
Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go
.

 
 
For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com  


About Royal Philips Electronics


Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations.

 
 
As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.”

 
 
Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide
.

With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare.

News from Philips is located at www.philips.com/newscenter  


Photo courtesy Dolby Laboratories
 

Press Contacts

Dolby press contact:

Daniel Schneider
Public Relations Manager
Dolby Laboratories
+1-415-558-0738
daniel.schneider@dolby.com  

Philips press contact:

Bjorn Teuwsen
Director of Communications
Philips Intellectual Property & Standards

+31-40-27-40588
bjorn.teuwsen@philips.com  


Source: Royal Philips Electronics

http://www.newscenter.philips.com/main  



ASTROMAN Magazine – 2012.03.18

Philips and the World Association of Sleep Medicine join together to raise global awareness of the importance of sleep

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1206  


ASTROMAN Magazine – 2012.02.12

Philips and Catharina Hospital collaborate to highlight innovation in heart rhythm disorder treatment

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1176  


ASTROMAN Magazine – 2011.12.26

Philips and VU University Medical Center Amsterdam sign agreement for PET/MR scanner

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1131  


ASTROMAN Magazine – 2011.02.23

Philips and Microsoft Collaborate to Streamline Radiology Workflow and Processes

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=902  


ASTROMAN Magazine – 2011.12.14

Philips lights up Zurich's Hardbrücke, Switzerland's largest LED project

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=1120  


ASTROMAN Magazine – 2011.05.01

Philips awards EUR125,000 to help make cities more livable

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=962  



ASTROMAN magazine


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