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Microsoft Reveals Imagine Cup 2011 Winners in New York City 2011.07.16

New York, USA - July 13, 2011 - Microsoft Corp. today announced the winners of the ninth annual Microsoft Imagine Cup, the world's premier student technology competition, honoring student innovations. Creators of winning student projects hail from Bangladesh, Brazil, Denmark, France, Greece, Ireland, Korea, Poland, Romania and Taiwan. In Game Design - Web, Poland's Team CellarDoor created the "Book of Elm", which encourages players to take care of the environment.

At awards ceremony for student competition to solve the world's toughest problems through technology, Microsoft announces $3 million grant program to help recipients realize their vision.
Courtesy of Microsoft

New York, USA - July 13, 2011

Microsoft Corp. today announced the winners of the ninth annual Microsoft Imagine Cup, the world’s premier student technology competition, honoring student innovations that address global problems such as improving road and fire safety, eradicating poverty, and creating a more sustainable environment.

New York City Mayor Michael Bloomberg.
Mayor Michael Bloomberg addressed students at the Imagine Cup Closing Ceremony on Wednesday evening in New York City.
Courtesy of Microsoft
The company also unveiled plans to launch a three-year, $3 million competitive grant program to help recipients realize their vision of solving the world’s toughest problems.

Imagine Cup 2011 Award Highlights. Poland’s Team CellarDoor.
Members of Poland’s Team CellarDoor demo "The Book of Elm" for the judges.
The game, which won the Game Design – Web category, illustrates the importance of taking care of the environment in everyday life through the interactive story of Elm, a creature on a quest to fix the mistakes done by people around the world.
Courtesy of Microsoft
“The innovators, entrepreneurs and humanitarians who compete in the Imagine Cup have developed an inspiring spectrum of projects, raising the bar higher and higher each year,” said S. Somasegar, senior vice president, Developer Division, Microsoft.
“We are in awe of the students’ solutions for addressing social and real-world challenges, and want to help them take their projects to the next level with the financial, technical and business support they need to change the world.”

Imagine Cup 2011 Award Highlights. Signum Games.
Brazil’s Team Signum Games demos their winning Game Design – Windows/Xbox entry "UCan", a strategy game that invites players to solve urban problems involving health, education and the environment.
Courtesy of Microsoft
Imagine Cup teams will be eligible to apply for grants that include a combination of cash, software, training, consulting and other support

Microsoft will announce details about the grant program and application process later this summer.

The Imagine Cup 2011 competition winners were announced tonight at the Imagine Cup World Festival and Awards Ceremony at the David H. Koch Theater at Lincoln Center in New York.

Imagine Cup 2011 Award Highlights. Geeklogic.
Team Geeklogic from France won the Game Design – Mobile contest with "Brainergy," a Windows Phone 7 puzzle game in which the player has to solve different challenges based on renewable energy.
Courtesy of Microsoft
The event was the culmination of a six-day celebration of technology, hard work and ingenuity.

Narrowed from more than 350,000 global registrants, more than 400 students from 70 countries traveled to New York to compete at the Worldwide Finals.

The festivities included remarks from philanthropist, activist and actor Eva Longoria, CEO of the Startup America Partnership Scott Case, and New York City Mayor Michael Bloomberg.

Imagine Cup 2011 Award Highlights. Team Hermes.
Ireland’s Team Hermes won this year’s Software Design competition with a project that combined embedded technology, mobile devices and cloud computing technology to change driving habits and reduce road deaths.
Courtesy of Microsoft
Team Hermes from Ireland took home top honors in the Software Design competition.
The team designed a device that plugs into a car and monitors dangerous driving behavior and road conditions, providing instant feedback to both the driver and the car owner.

The team’s solution uses embedded technology, Windows Phone 7, Bing Maps and the Windows Azure cloud computing platform to change driving habits and reduce road deaths, which impact a significant number of young lives each year.

With its victory, the team won $25,000 (U.S.).

Imagine Cup 2011 Award Highlights. Team Hermes Celebrates Win.
Members of Team Hermes from Ireland react upon learning they had won first place in the premier Software Design category of the Imagine Cup 2011 Worldwide Finals in New York City on July 13, 2011.
Courtesy of Microsoft
“We have a problem in Ireland; that problem is deaths on our roads,” said Team Hermes member James McNamara.
“Thanks to Microsoft and the Imagine Cup, we’ve been able to come together to solve this problem and save lives.”

In the Embedded Development category, Team NTHUCS from Taiwan won first place and $25,000 (U.S.).
Its project, RIGHT!! This Way, computes the safest fire escape routes, detected by a wireless sensor network in real time.

Imagine Cup 2011 Award Highlights. NTHUCS.
Taiwan’s Team NTHUCS sets up their display booth at the Imagine Cup 2011 Worldwide Finals. The team won the Embedded Development contest with project RIGHT!! This Way, which computes the safest fire escape routes in real time as detected by a wireless sensor network.
Courtesy of Microsoft
In the Game Design category, there were three subcategories in which teams competed; all winners focused on some element of environmental sustainability.

In Game Design — Mobile, Team Geekologic, from France, focused on renewable energy.

In Game Design — Web, Poland’s Team CellarDoor created the “Book of Elm,” which encourages players to take care of the environment.

And in Game Design — Windows/Xbox, Team Signum Games, from Brazil, solved urban problems including health, education and the environment through a strategy game.

Each first-place team earned $25,000 (U.S.).

Student projects are frequently inspired by United Nations Millennium Development Goals, and participants seek to solve the world’s toughest problems through technology.

As such, this year teams focused heavily on environmental concerns, with 24 percent of worldwide finalist projects and 60 percent of all Game Design projects shedding light on environmental issues.

Imagine Cup 2011 Award Highlights. HOMERUN.
In the Windows Phone 7 category, Korea’s Team HOMERUN took first place with Peekaboo, an application designed to help family members communicate with each other through a treasure-hunt game.
Courtesy of Microsoft
Taking a cue from recent world events, natural disaster relief was another common theme: 23 percent of projects addressed varying aspects of disaster relief.
Inspired by improvements in mobile technology and accessibility features such as speech recognition, more teams than ever (22 percent) developed projects that would enhance the lives of people with disabilities.

From a technology perspective, Windows Phone 7 was the most commonly used technology, with 48 percent of teams incorporating this mobile technology into their world-changing projects, from finding the nearest recycling center to helping those in a disaster broadcast their locations.

Windows Azure was also popular, with 32 percent of projects relying on the cloud-based platform to aggregate crowd-sourced data and to integrate satellite data, among other uses.

The following is a list of the top three winners in each of the five competition categories

Software Design. Students create innovative software, service solutions and applications that unleash the power of technology to benefit society.

• First Place: Team Hermes (Ireland)
• Second Place: Team Note-Taker (United States)
• Third Place: OaSys (Jordan)

Embedded Development. Students develop embedded devices, working with hardware and software to build solutions that use Windows Embedded Compact 7.

• First Place: NTHUCS (Taiwan)
• Second Place: Harmonicare (China)
• Third Place: Endeavour_Design (Romania)

Game Design. Students select one of three tracks (Mobile, Web or Windows/Xbox) to create games that are not only fun but also help to improve the global community at the same time.


• First Place: Geekologic (France)
• Second Place: Close World Mobile (France)
• Third Place: Team Dragon (United States)


• First Place: CellarDoor (Poland)
• Second Place: Signum Fidei (Philippines)
• Third Place: Quegee Team (Slovakia)


• First Place: Signum Games (Brazil)
• Second Place: JubJub (Thailand)
• Third Place: WickedTeam (Czech Republic)

Digital Media. Students create Web videos to share their points of view and generate awareness of critical global issues.

• First Place: M.N.A. (Romania)
• Second Place: Brothers Forever (Oman)
• Third Place: CottonCandy (Taiwan)

Windows Phone 7. Students develop XAP applications for Windows Phone 7 that help solve the world’s toughest problems.

• First Place: HOMERUN (Korea)
• Second Place: Zipi Zigi (Korea)
• Third Place: The LifeLens Project (United States)

In addition to the competition categories above, Imagine Cup includes four challenges

These four challenges provided more opportunities for students to win their share of the total $215,000 (U.S.) cash, as well as other prizes.

The following is a list of these winners:

Interoperability Challenge. Students are challenged to pair free and open source software with technology from Microsoft and other companies to create groundbreaking applications.

• First Place: alaniarides (Greece)
• Second Place: Bells Team (Brazil)
• Third Place: DemosceneSpirit (Poland)

IT Challenge. Students are tested on their knowledge of IT systems and faced with unique scenarios and diverse needs to solve, competing for the title of best of the best in the industry.

• First Place: Jean-Sébastien Duchene (France)
• Second Place: Błażej Matuszyk (Poland)
• Third Place: Yunheng Mong (Singapore)

Orchard Challenge. Students use a new CMS platform to create useful, common modules, such as shopping carts, checkout systems, maps and geolocation services, and social interactivity.

• First Place: MP Brun (Denmark)
• Second Place: Virtual Dreams – Orchard (Brazil)
• Third Place: Zveen Zveen Team (Serbia)

Windows 7 Touch Challenge. Students are tasked to develop solutions that use Windows Touch technology while expanding the possibilities of how a user can interact with a computer.

• First Place: India Rose (France)
• Second Place: _dreambender_ (Indonesia)
• Third Place: IUVO (Japan)

Longoria was on hand to present the Imagine Cup People’s Choice Award to Team Rapture, from Bangladesh.
This is the only Imagine Cup award that is determined by the public, and it includes a $10,000 (U.S.) prize.

Team Rapture created Third Eye, a Windows Phone 7 device for the visually impaired that provides an assistive camera and a special user interface with vibration, speech feedback and voice command.

As is tradition at the Imagine Cup World Festival, Microsoft President of North America Sales & Marketing Robert Youngjohns participated in the ceremonial flag passing to mark the transition of host country duties.

Pip Marlow, managing director from Microsoft Australia, and Gerard Seeber, deputy consul general and senior trade and investment commissioner of Austrade, were on hand to accept the flag on behalf of Australia, which will host the 10th annual Imagine Cup in Sydney in July 2012.

Imagine Cup 2011 was made possible by support from key partners that are committed to helping students embrace the full potential of technology.

These sponsors include Avanade, Bradesco, Dell Inc., Microsoft Game Studios, Microsoft Interoperability, MyBytes, Nestlé, Orchard, Poland Spring, Red Bull, Sony, TakingITGlobal, Windows 7, Embedded Development and Windows Phone.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Source: Microsoft Corp.


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