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NVIDIA, Adobe to Bring Interactive, Photo-Real Ray Tracing to Millions of Graphic Designers 2018.10.16

Santa Clara and Los Angeles, CA, USA - October 15, 2018 - The latest find: NVIDIA RTX ray-tracing technology, which promises to make photo-real 3D design interactive and intuitive, with over 10x faster performance for Adobe Dimension on NVIDIA RTX GPUs. What used to cost tens of thousands of dollars on ultra-high-end systems will be able to run on a desktop with an NVIDIA RTX GPU at a price within reach of millions of graphics designers. Check out a tech preview of this technology at Adobe MAX, in Los Angeles, in NVIDIA booth 717.

NVIDIA RTX GPUs Inspire Creativity at Adobe MAX
Experience video, art and design with real-time ray tracing and AI capabilities
.
Photo courtesy of NVIDIA
 

Santa Clara and Los Angeles, CA, USA - October 15, 2018

by Michael Steele


• NVIDIA RTX powers advanced Adobe Dimension renderer tech preview at Adobe MAX.

Oil and canvas. Thunder and lightning. Salt and pepper.
Some things just go together - like Adobe Dimension CC and NVIDIA RTX ray tracing, which are poised to revolutionize the work of graphic designers and artists.

https://www.adobe.com/products/dimension/features.html  

https://developer.nvidia.com/rtx/raytracing  


Photo courtesy of NVIDIA
 
Adobe Dimension CC makes it easy for graphic designers to create high-quality, photorealistic 3D images, whether for package design, scene visualizations or abstract art. And Adobe Research is constantly innovating to make it even easier for designers to create faster and better.

The latest find: NVIDIA RTX ray-tracing technology, which promises to make photo-real 3D design interactive and intuitive, with over 10x faster performance for Adobe Dimension on NVIDIA RTX GPUs.

https://www.nvidia.com/en-us/design-visualization/technologies/rtx/  


Designers across various disciplines, from automotive to architecture, can use NVIDIA Holodeck to review their concepts in full fidelity with colleagues and clients from anywhere in the world.
Together, they can easily convey ideas, share feedback, and efficiently reach design goals in real time
.
Photo courtesy of NVIDIA
 
What used to cost tens of thousands of dollars on ultra-high-end systems will be able to run on a desktop with an NVIDIA RTX GPU at a price within reach of millions of graphics designers.

Check out a tech preview of this technology at Adobe MAX, in Los Angeles, in NVIDIA booth 717.

Designers across various disciplines, from automotive to architecture, can use NVIDIA Holodeck to review their concepts in full fidelity with colleagues and clients from anywhere in the world.
Together, they can easily convey ideas, share feedback, and efficiently reach design goals in real time
.
Photo courtesy of NVIDIA
 
Adobe Dimension enables designers to incorporate 3D into their workflows, from packaging design to brand visualization to synthetic photography.

Adobe makes 3D accessible by handling the heavy lifting of lighting and compositing with Adobe Sensei machine learning-based features, then producing a final, photorealistic output using the Dimension ray tracer.

NVIDIA RTX Platform
Photo courtesy of NVIDIA
 
“We’re partnering with NVIDIA on RTX because of its significant potential to accelerate our two core pillars – ray tracing and machine learning,” said Ross McKegney, director of Engineering for Adobe Dimension CC.
“Early results are very promising. Our prototype Dimension builds running on RTX are able to produce photorealistic renders in near real time.”

Photo courtesy of NVIDIA
 
Reinventing Creative Workflows with Real-Time Ray Tracing and NVIDIA RTX

Ray tracing is the technique modern movies rely on to produce images that are indistinguishable from those captured by a camera.
Think realistic reflections, refractions and shadows.

The easiest way to understand ray tracing is to look around you.
The objects you’re seeing are illuminated by beams of light.
Now turn that around and follow the path of those beams backwards from your eye to the objects that light interacts with.
That’s ray tracing.

NVIDIA RTX GPUs Inspire Creativity at Adobe MAX
Photo courtesy of NVIDIA
 
Historically, though, computer hardware hasn’t been fast enough to use these 3D rendering techniques in real time.
Artists have been limited to working with low-resolution proxies, slow design interaction and long waits to render the final production.
But NVIDIA RTX changes the game.

Photo courtesy of NVIDIA
 
NVIDIA has built ray-tracing acceleration into its Turing GPU architecture with accelerators called RT Cores.
These accelerators enable artists to smoothly interact with a full-screen view of their final image.
Lighting changes appear in real time, so artists can quickly get just the look they need.

Camera changes, including depth of field, happen in real time, so artists can frame shots perfectly just like they would in a real camera.

Photo courtesy of NVIDIA
 

Experience NVIDIA RTX Technology and Adobe Dimension Now

See the future of 3D design with NVIDIA RTX ray tracing and Adobe Dimension throughout the Adobe MAX show floor:

• Adobe Dimension & NVIDIA RTX Tech Preview: Experience the power of interactive ray tracing in person with a hands-on tech preview of the RTX-powered Dimension renderer – NVIDIA booth 717.

• NVIDIA Holodeck VR Experience with Adobe: Step into VR with NVIDIA Holodeck for a virtual design review of photorealistic 3D assets created in Adobe Dimension CC.
First come, first serve at booth 212.

https://www.nvidia.com/en-us/design-visualization/technologies/holodeck/  


Photo courtesy of NVIDIA
 

See how NVIDIA and Adobe bring NVIDIA RTX technology to designers at: https://www.youtube.com/watch?v=B4zNBOYcD1s  



NVIDIA RTX GPUs Inspire Creativity at Adobe MAX

• Experience video, art and design with real-time ray tracing and AI capabilities.

You’re a creator with an imagination running at the speed of light.
Nothing can stop you.
And nothing should — especially not the system that powers your favorite creative apps.

Photo courtesy of NVIDIA
 
Our NVIDIA RTX GPUs are powering:

• Adobe Dimension CC and NVIDIA RTX Ray Tracing
Tech preview of interactive, photo-realistic, ray-tracing with NVIDIA RTX GPU-powered Adobe Dimension renderer, delivers up to 10x faster performance.

• Adobe Project Rush
Exciting new video editing app from Adobe that offers online creators a major speed boost.

• Real-Time 8K Video Editing – Tech Preview with REDCINE-X
Ultra-fast 8K editing based on a collaboration between NVIDIA and RED Digital Cinema.

• Adobe Premiere Pro CC
Professional video editing for real-time editing, interactive effects and faster output renders.

• Adobe After Effects CC
Up to 10x faster visual effects and animation.

• Vincent – Turning Sketches into Art with AI
Transform your art with real-time AI as if Van Gogh was your design partner. Imagined by NVIDIA Partner, Cambridge Consultants.


Photo courtesy of NVIDIA
 

Michael Steele

Michael Steele joined NVIDIA in 2008 and has more than 20 years of experience in PC computing, gaming, telecom and networking businesses, including a variety of marketing and business roles with EDS, NexGen, AMD, RMI and NVIDIA.

Steele was GM of NVIDIA’s Consumer Apps group and Marketing VP at AGEIA, leading real-time physics (now NVIDIA PhysX) technology into video games and natural motion simulations.

He currently manages Media and Entertainment Strategic Alliances for GPU visualization and parallel computing.

He’s an Indiana University MBA grad, but now lives in California with his wife and two daughters.

In his free time, he plays basketball, tennis and golf, coaches soccer, and does a little mountain biking.

On the side, he does as much video and photo production as possible (using NVIDIA GPUs for editing, of course).


Source: NVIDIA Newsroom

https://nvidianews.nvidia.com/  



ASTROMAN Magazine - 2018.10.13

Volvo Cars and NVIDIA deepen ties

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2606  


ASTROMAN Magazine - 2018.10.12

IBM and NVIDIA Collaborate to Expand Open Source Machine Learning Tools for Data Scientists

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2605  


ASTROMAN Magazine - 2018.09.16

Supermicro New NVIDIA HGX-2 based SuperServer is World's Most Powerful Cloud Server Platform for AI and HPC

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2587  


ASTROMAN Magazine - 2018.08.23

NVIDIA. GeForce RTX: A Beast for Today's Games - and Tomorrow's

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2570  


ASTROMAN Magazine - 2018.08.05

NVIDIA. Why GeForce Is the Graphics Platform of The International 2018

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2560  


ASTROMAN Magazine - 2018.06.12

NVIDIA. Reaching the Summit: Accelerated Computing Powering World's Fastest Supercomputer

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2531  


ASTROMAN Magazine - 2018.06.06

NVIDIA Isaac Launches New Era of Autonomous Machines

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2525  


ASTROMAN Magazine - 2017.05.22

NVIDIA Launches Revolutionary Volta GPU Platform, Fueling Next Era of AI and High Performance Computing

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2253  


ASTROMAN Magazine - 2017.02.10

NVIDIA Powers New Class of Supercomputing Workstations with Breakthrough Capabilities for Design and Engineering

https://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2193  



Editor-in-Chief of ASTROMAN magazine: Roman Wojtala, Ph.D.


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