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Global Brands Launch Live RCS Business Messaging Services Based on the GSMA Universal Profile 2018.02.26

Barcelona, Spain - February 26, 2018 - The GSMA today announced that multiple global brands including 1-800 Contacts, 1-800-Flowers.com, Booking.com, ITV, Snaptravel and Subway have launched live trials of RCS Business Messaging based on the GSMA's Universal Profile for Advanced Messaging (UP). The service upgrades existing SMS business messaging to create a richer and more interactive experience for consumers, allowing them to engage directly with brands within the messaging platform via artificial intelligence and chatbots.

Shaping the future of the mobile landscape, the Innovation City 2018 plays host to the GSMA’s key programmes and initiatives including Future Networks, Internet of Things, Mobile Connect and Mobile for Development as well as its work supporting the United Nations Sustainable Development Goals.
Photo courtesy of GSMA

Barcelona, Spain - February 26, 2018

• Global Brands Including Booking.com, British Gas, ITV, Pizza Hut Delivery and Subway Launch Live RCS Business Messaging Services

The GSMA today announced that multiple global brands including 1-800 Contacts, 1-800-Flowers.com, Booking.com, ITV, Snaptravel and Subway have launched live trials of RCS Business Messaging based on the GSMA’s Universal Profile for Advanced Messaging (UP)


Photo courtesy of GSMA
The service upgrades existing SMS business messaging to create a richer and more interactive experience for consumers, allowing them to engage directly with brands within the messaging platform via artificial intelligence and chatbots.

There will be a number of live demonstrations showcased at the GSMA Innovation City at Mobile World Congress in Barcelona.

Alex Sinclair, Chief Technology Officer, GSMA.
Photo courtesy of GSMA
“In the space of a year, operator RCS launches have almost doubled from 30 to 55, underpinned by the Universal Profile, and have the potential to double again in 2018. Networks are now being interconnected in Europe and the Americas and we are seeing a rapidly growing base of global users,” said Alex Sinclair, Chief Technology Officer, GSMA.
“RCS Business Messaging is also being adopted by leading global brands who see the opportunities it presents to engage with consumers in a more interactive and compelling way.”

Photo courtesy of GSMA
In the U.S., Google is collaborating with Sprint to enable campaigns with 1-800-Contacts, 1-800-Flowers.com, Booking.com, Express, SnapTravel and Subway in collaboration with messaging partners 3C, CM.com, Mobivity, OpenMarket, Smooch and Twilio launching through Google’s Early Access programme.


Photo courtesy of GSMA
Also in Mexico where they will launch soon, Google is partnering with Telcel to enable campaigns with 5 Piso, Banamex, Broxel, DHL Mexico and Secretaria de Salud in collaboration with messaging partners Airmovil, Auronix, Aldeamo, Movile and Tiaxa.

Vodafone, the first mobile operator to commercially launch RCS in 14 countries, is working closely with ITV and OpenMarket to see how RCS can be used to help interact with their viewers.

Photo courtesy of GSMA
They along with Google are also closely working with IMImobile on Barclays, British Gas, Foxtons and Pizza Hut Delivery.

In addition to CLX Communications on Nissan and with Infobip to support Uber in exploring the potential of RCS Business Messaging.

Photo courtesy of GSMA
RCS is incorporated natively into a phone’s default messaging service and enables users to enjoy enhanced messaging services such as group chat, video, gifs, file and location sharing, amongst many others, without needing to download an app.

Photo courtesy of GSMA
RCS Business Messaging takes this further by allowing subscribers to engage directly with multiple brands from one messaging platform to make restaurant reservations, book train tickets or make purchases without having to juggle numerous apps.

Photo courtesy of GSMA
Momentum is growing around the world with over 159 million current active monthly RCS users, according to GSMA Intelligence, a figure that is expected to grow to 350 million by Q4 2018.

GSMA Intelligence also estimates that the RCS Business Messaging market will be worth over $74 billion by 2021.

RCS (Rich Communication Services) upgrades SMS with branding, rich media, interactivity and analytics.
With RCS, businesses can bring branded, interactive mobile experiences, right to the default messaging app.
Photo courtesy of GSMA

The GSMA Universal Profile and Network Interconnection

In a related press release, the GSMA announced that América Móvil, Rogers Communications and Sprint have interconnected their networks across the Americas, while Deutsche Telekom, Telenor Group, Telia Company and Vodafone Group have interconnected in Europe, enabling subscribers in these regions to access advanced RCS across 22 networks in 17 countries.

The Universal Profile is supported by a large and growing ecosystem composed of 68 organisations, all of whom have committed to supporting a single, standard implementation of the Universal Profile to accelerate the availability of Advanced Communications.
Photo courtesy of GSMA
All support the GSMA’s Universal Profile, which is currently backed by over 70 leading operators, vendors and OS providers worldwide and provides an open, consistent and global messaging service across networks and devices.

Courtesy of GSMA
For more information about the Universal Profile, please go to:
www.gsma.com/futurenetworks/ip-services/universal-profile/ .

The GSMA Future Networks Programme at MWC 2018

The GSMA Future Networks programme will host a number of seminars on 5G and Messaging as a Platform (MaaP) at MWC 2018.

Photo courtesy of GSMA
They will also be showcasing a number of interactive demonstrations at the GSMA Innovation City in Hall 4.


For further information on all these activities,
visit www.gsma.com/futurenetworks/events-and-webinars/new-mobile-world-congress-2018-barcelona/ 

Photo courtesy of GSMA

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors.

Photo courtesy of GSMA
The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.

For more information, please visit the GSMA corporate website at www.gsma.com 

Follow the GSMA on Twitter: @GSMA.

Photo courtesy of GSMA

Media Contacts:

For the GSMA

Beau Bass
+44 79 7662 4962

Pau Guerrero / Gloria Almirall
+34 93 236 09 00

GSMA Press Office

Photo courtesy of GSMA

Source: GSMA Newsroom


ASTROMAN Magazine - 2018.02.24

Mobile World Congress 2018: Qualcomm and Leading Automotive Companies Across the Globe Drive the Commercialization of C-V2X


ASTROMAN Magazine - 2018.02.17

Mobile World Congress 2018. Barcelona, 26 February - 1 March 2018


ASTROMAN Magazine - 2018.01.13

CES 2018: Catalyst of Innovation. 5G, smart cities, AI, IoT, AR and VR, shine at annual innovation event


ASTROMAN Magazine - 2018.01.13

Can’t Stop the Global Innovation at CES 2018


ASTROMAN Magazine - 2018.01.11

CES 2018 Debuts Next-Gen Innovation That Will Change the World


ASTROMAN Magazine - 2017.03.04

2017 Event Highlights - Mobile World Congress 2017


ASTROMAN Magazine - 2017.03.02

GSMA Congratulates Winners of the 2017 Global Mobile Awards


ASTROMAN Magazine - 2017.02.25

GSA and GSMA Announce Agreement to Collaborate on Spectrum for 5G Networks


ASTROMAN Magazine - 2017.02.24

Intel and Ericsson Launch 5G Innovators Initiative with Honeywell, GE and the University of California Berkeley


ASTROMAN Magazine - 2016.02.27

2016 GSMA Mobile World Congress Surpasses Record 100,000 Visitors


ASTROMAN Magazine - 2016.02.27

GSMA Announces Winners of the 2016 Glomo Awards


ASTROMAN Magazine - 2016.02.26

GSMA Report Shows Registered Mobile Money Accounts Increased by 31 Per Cent to 411 Million in 2015


ASTROMAN Magazine - 2016.02.25

5G: tech and telecom industries support initiatives to put EU in the lead


ASTROMAN Magazine - 2016.02.23

Global Operators, Google and the GSMA Align Behind Adoption of Rich Communications Services


ASTROMAN Magazine - 2015.03.06

GSMA  Mobile World Congress 2015  Shatters Previous Records


ASTROMAN Magazine - 2015.03.04

GSMA Announces Winners of the 2015 Global Mobile Awards


ASTROMAN Magazine - 2015.03.01

What's New at Mobile World Congress 2015


ASTROMAN Magazine - 2015.03.01

Music, Entertainment and Mobile Come Together at The MMIX at GSMA Mobile World Congress 2015


ASTROMAN Magazine - 2014.02.28

GSMA  Mobile World Congress 2014  Shatters Previous Records


ASTROMAN Magazine - 2014.02.25

GSMA Announces Winners of the 2014 Global Mobile Awards


ASTROMAN Magazine - 2014.02.25

Mobile World Congress 2014: GSMA and Facebook Announce Joint Initiative to Connect the Unconnected


ASTROMAN Magazine - 2014.02.24

Mobile World Congress 2014: GSMA Presents 2014 Chairman's Award to  Dr. Paul E. Jacobs,  Chairman and CEO of Qualcomm


Editor-in-Chief of ASTROMAN magazine: Roman Wojtala, Ph.D.

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