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IBM Acquires Vivant Digital Business in Australia 2017.10.05

Sydney, Australia - October 04, 2017 - IBM (NYSE: IBM) today announced its intention to acquire Vivant Digital business (Vivant), a boutique digital and innovation agency based here. This acquisition extends the strategy and design expertise of IBM iX, one of the world's largest digital agencies and global business design partners, with Vivant talent and expertise to accelerate clients' digital transformations. The CEO and founder of Vivant, Anthony Farah, will also take the role of Digital Strategy & iX Leader for IBM Australia and New Zealand.

Photo courtesy of IBM / IBM iX

Sydney, Australia - October 04, 2017

• Accelerating Capabilities for IBM iX – One of the World’s Largest Digital Agencies and Global Business Design Partners

• IBM iX Extends Strategy to Meet Market Demand; Deliver Digital Reinvention and Experience Design

IBM (NYSE: IBM) today announced its intention to acquire Vivant Digital business (Vivant), a boutique digital and innovation agency based here.

Photo courtesy of IBM / IBM iX
This acquisition extends the strategy and design expertise of IBM iX, one of the world’s largest digital agencies and global business design partners, with Vivant talent and expertise to accelerate clients’ digital transformations.



The CEO and founder of Vivant, Anthony Farah, will also take the role of Digital Strategy & iX Leader for IBM Australia and New Zealand.

Photo courtesy of Vivant
With close to a decade of innovation consultancy experience, Vivant has established a strong reputation for its design philosophy and innovative approach, using insights from behavioural science, data and technology for Australian start-ups and corporates, primarily in the financial services and distribution industries.

Paul Papas
Global Leader, IBM iX, New York, NY.
I'm dedicated to making IBM iX the greatest place to work and bringing the greatest value to our clients, listening to the Hamilton soundtrack all the while.
Photo courtesy of IBM / IBM iX
“Customer experience is a critical element as our clients develop their business strategy,” said Paul Papas, Global Leader, IBM iX.
“IBM shares a similar design, consulting and management philosophy with Vivant, and our combined teams will raise the bar for experience-led, design driven, digital reinvention.”

Photo courtesy of IBM / IBM iX
Together IBM iX and Vivant, based in Sydney and Melbourne, will address the growing need of clients seeking transformation though innovative digital business models and bold customer experiences.

Anthony Farah, founder and CEO of Vivant.
Photo courtesy of Vivant
“This is an exciting direction for Vivant clients and employees. We now have scale and greater opportunity to address the growing needs of CEOs and innovation leaders willing to disrupt the market by seeking out new business models” said Anthony Farah.
“We see it as converging the best of big with the best of small."

Bob Lukasik
Global Executive Creative Director, IBM iX, New York.
I’m a designer, painter, photographer, and global traveler that joined IBM after a long career in digital marketing
Photo courtesy of IBM / IBM iX
This adds to IBM acquisitions made during 2016 as it rapidly expands its iX global capabilities in strategic ways to better serve clients.


Saul Berman
Chief Strategist, IBM iX, Los Angeles, CA.
I focus on thinking out of the box, envisioning the future and creating excitement for our teams and success for our clients while traveling to see the world for inspiration.
Photo courtesy of IBM / IBM iX
From strategy and design to scalable digital, commerce and mobile, IBM iX’s team of specialists work side-by-side with clients across more than 36 global IBM Studios.

Working at the intersection of strategy, creativity and technology, IBM iX helps clients digitally reinvent their businesses.

Photo courtesy of IBM / IBM iX
The acquisition is expected to close in the fourth quarter of 2017, subject to applicable regulatory review and customary closing conditions.

Financial details were not disclosed.

About IBM iX

For more information on IBM iX, visit  www.ibm.com/ibmix  

Photo courtesy of IBM / IBM iX
Follow @IBM_iX on Twitter.

Contact information

Sandra McMullan
IBM Media Contact
+61 416 049 409

Source: IBM


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