Aston Martin DB11 in Japan Photo courtesy of Aston Martin Lagonda

Tokyo, Japan - August 29, 2017

• Aston Martin Maps Out GBP500 Million In Trade And Investment With Japan

• Meta Technology And Luxury Accelerator Office To Be Created In Tokyo

Aston Martin Lagonda, the producer of luxury hand-crafted sports cars, will drive trade and investment between the United Kingdom and Japan worth up to GBP500 million over the next five years of its Second Century business plan.

The investment program was announced by Dr. Andy Palmer, Aston Martin President and Chief Executive Officer, during his visit to Japan as part of the UK delegation accompanying British Prime Minister Theresa May.

Aston Martin DB11 in Japan Photo courtesy of Aston Martin Lagonda

The trade and investment created by the company signals the importance of the Japanese luxury car market to the global success of Aston Martin.

Included in the announcement:

 Aston Martin exports from the UK (Gaydon and St Athan plants) worth over £400 million, boosted by new sports cars and the introduction of the company’s first Sports Utility Vehicle.

 Aston Martin buying more than £70 million in components from Japanese suppliers including Bridgestone, Denso, Mitsubishi and Yazaki.

 The creation of an Aston Martin Meta Technology and Luxury Accelerator office in Japan, to open in 2018.

 Investments in a flagship global brand centre in Tokyo, new Aston Martin Japan HQ and further growth of the Aston Martin dealer network across Japan.

Aston Martin DB11 in Japan Photo courtesy of Aston Martin Lagonda

The British Prime Minister Theresa May said:
“As we prepare to leave the European Union, it is vital that we build on our existing ties with friends and allies.

“Aston Martin is a prime example of the innovative and world leading firms the UK is proud of and I’m delighted they are joining me on this important trade mission.

“Aston Martin’s £500m deal will directly benefit the Gaydon plant in West Midlands and the St Athan plant in Wales helping safeguard existing jobs and opening new possibilities for future deals with Japan.”

Aston Martin DB11 in Japan Photo courtesy of Aston Martin Lagonda

Dr. Andy Palmer, Aston Martin President and CEO said:
“Last week we unveiled our half yearly results, which saw Aston Martin register its third successive quarter of pre-tax profit. Our improving performance reflects rising demand for our new and special products.

“As the world’s second largest luxury car market, Japan is key to our future plans as we completely revitalise and expand our product portfolio under our Second Century plan. We have long enjoyed a loyal following from Japanese customers and the public alike, with our new dealership in Tokyo set to become our largest worldwide by volume.

“To ensure we are focused on the needs of Japanese and Asian customers, we are creating a Meta Technology and Luxury Accelerator office in Tokyo, reporting directly to HQ, to develop insights into luxury customer behaviour in Asia. This advanced product planning office is being created specifically to tap into research and technologies in the electric and connected car areas as well as the innovations Japan is making in the luxury market.” continued Palmer.

Aston Martin DB11 in Japan Photo courtesy of Aston Martin Lagonda

Between now and the conclusion of the Second Century plan in 2022, Aston Martin sales will more than double, making Japan one of the companies top five global markets by volume.

Aston Martin currently exports a range of four sports cars to Japan including the new DB11 model.

In late 2019, the company will introduce a sports utility vehicle built at the company’s second manufacturing facility at St Athan in Wales.

More than 80% of Aston Martin production is exported, a figure set to increase as it grows sales overseas, particularly in the United States and Asia.


Contacts

Global Headquarters Gaydon

Simon Sproule
VP and Chief Marketing Officer
Mobile: +44 (0)7896 621779
E-Mail: simon.sproule@astonmartin.com  

Kevin Watters
Senior Communications Manager
Mobile: +44 (0)7764 386683
E-Mail: kevin.watters@astonmartin.com  

David Adams
Press Officer, Product Communications
Mobile: +44 (0)7825 863880
E-Mail: david.adams@astonmartin.com  

Grace Barnie
Press Officer, Corporate Communications
Mobile: +44 (0)7880 903490
E-Mail: grace.barnie@astonmartin.com  

Raphaele Loheac-Derboulle
Press Officer, Lifestyle Communications
Mobile: +44 (0)7801 265126
E-Mail: raphaele.loheac@astonmartin.com  

Sophie Tobin
Press Officer
Mobile: +44 (0)7812 679785
E-Mail: sophie.tobin@astonmartin.com  

Asia Pacific

Dan Redpath
Senior Manager, Marketing & PR
Mobile: +65 8586 8083
E-Mail: daniel.redpath@astonmartin.com  

Hiromi Sakamoto
Press Officer – Japan
Mobile: +81 (0)80 7950 2033
E-Mail: hiromi.sakamoto@astonmartin.com  

Pei Leng Tan
Marcoms Executive – South East Asia
Mobile +65 9726 7986
E-Mail: peileng.tan@astonmartin.com  


Source: Aston Martin Lagonda

https://media.astonmartin.com/press-release/  



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