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IBM Chairman and CEO Ginni Rometty discusses how cognitive technology and innovations such as Watson and blockchain have the potential to radically transform the financial services industry at Sibos 2016 in Geneva, Switzerland on Weds., September 28, 2016. Photo courtesy of IBM / Sean Ebsworth Barnes

Armonk, N.Y., USA - September 27, 2016

• Tapping into cognitive capabilities, Project DataWorks automates the intelligent deployment of data products on the IBM Cloud using Machine Learning and Apache Spark

• Provides one environment for collaboration among data professionals and business users of all types on the IBM Cloud

• Ingests data faster than any current solution in market, from 50 to hundreds of Gbps, and all endpoints: enterprise databases, Internet of Things, streaming, weather, and social media

IBM (NYSE: IBM) today unveiled “Project DataWorks,” a Watson initiative that is the industry’s first cloud-based data and analytics platform to integrate all types of data and enable AI-powered decision-making.

http://www.ibm.com/watson/

Unveiling of the IBM-MIT Laboratory for Brain-inspired Multimedia Machine Comprehension (BM3C).
Guru Banavar, Chief Science Officer, Cognitive Computing and VP, IBM Research & Professor James DiCarlo, head of the Department of Brain & Cognitive Sciences (BCS) at the Massachusetts Institute Technology (MIT).
Photo courtesy of IBM Research

Project DataWorks is designed to make it simple for business leaders and data professionals to collect, organize, govern and secure data, so they can gain the insights needed to become a cognitive business.

Businesses today understand the competitive advantage of gaining insights from data.

However, obtaining those insights can be increasingly complex, and most of this work is done by highly skilled data professionals who work in silos with disconnected tools and data services that may be difficult to manage, integrate, and govern.
Also, because data is never static, businesses must continually iterate their data models and products - often manually - to benefit from the most relevant, up-to-date insights.

Your cognitive future
How next-gen computing changes the way we live and work.
Photo courtesy of IBM

Project DataWorks can help businesses break down these barriers by connecting all data and insights for their users.

All data-driven professionals can work together on an integrated, self-service platform, sharing common datasets and models in a trusted manner that helps ensure governance, while rapidly iterating data projects and products.

Now, instead of spending time finding and preparing data for analysis, users can focus their efforts on the core mission – uncovering business-changing insights.

IBM + Apache Spark
Power of data. Simplicity of design. Speed of innovation.
Photo courtesy of IBM

Available on Bluemix, IBM’s Cloud platform, Project DataWorks can help to redefine how data professionals collaborate by tapping into a number of key innovations, such as Apache Spark, IBM Watson Analytics, and the IBM Data Science Experience.

http://www.ibm.com/cloud-computing/bluemix/

http://www.ibm.com/analytics/us/en/technology/spark/

https://www.ibm.com/analytics/watson-analytics/us-en/

http://datascience.ibm.com/


This data science visualization captures the various roles, skills and industries that are most prevalent in the practice. It is meant to illustrate the breadth and depth of the complex relationships and patterns that emerged from our research. Photo courtesy of IBM

It is designed to help organizations:

• Automate the deployment of data assets and products using cognitive-based machine learning and Apache Spark;

• Ingest data faster than any other data platform, from 50 to hundreds of Gbps, and all endpoints: enterprise databases, Internet of Things, weather, and social media;

• Leverage an open ecosystem of more than 20 partners and technologies, such as Confluent,Continuum Analytics, Galvanize, Alation, NumFOCUS, RStudio, Skymind, and more.

IBM's Project DataWorks in action: A NYC-based startup that develops clean energy projects in American inner cities used Project DataWorks to build a cognitive application that performs a comprehensive energy audit of individual properties to simulate energy savings and ultimate determine the correct mix of high-efficiency technology to reduce each customer's energy consumption.
Photo courtesy of IBM

Additionally, Project DataWorks is underpinned by core cognitive capabilities, such as cognitive-based machine learning.
This helps speed up the process from data discovery to model deployment, and helps users uncover new insights that were previously hidden to them.

“We are at an inflection point with data and analytics,” said Bob Picciano, senior vice president, IBM Analytics.
“We know that clients spend up to 80 percent of their time on data preparation, no matter the task, even when they are preparing to take advantage of today’s advanced AI and machine learning approaches. Project DataWorks helps transform this challenge by tapping into cognitive capabilities to integrate all data sources on one common platform, enabling individuals to get the data ready for insight and action, faster than ever before.”

IBM's Project DataWorks uses Watson Analytics and natural language processing to analyze and create complex visualizations with one line of code – like this one, which illustrates correlations between product purchases by customers of a sporting goods store.
Photo courtesy of IBM

The new platform was designed with the same proven approach used by The Weather Company, an IBM Business, to help users gain insights that impact everyday decision-making for both businesses and consumers.
This includes a flexible data architecture, rapid ingestion of multiple data sources, and internet-scale data and analytics.

Dimagi, KollaCode LLC, nViso, Quetzal, RSG Media, Runkeeper, SeniorAdvisor.com and Tabtor Math are already tapping into the benefits of Project DataWorks.

IBM's Project DataWorks helps users access and gain insights from the 90% of unstructured data that goes untapped by organizations (according to IDC).
The Console pictured here provides a snapshot that categorizes and previews an organization's data assets for easy access while also providing a full audit trail that allows users to understand who else on their team is interacting with the data and how.
Photo courtesy of IBM

"Runkeeper, now part of the ASICS family, is committed to providing a highly personalized experience for each of our 50 million global users to help them achieve their fitness goals," said Jason Jacobs, founder, Runkeeper.
"Project DataWorks offers a comprehensive cloud-based data and analytics platform that provides the perfect environment for us to experiment with and roll out new offerings for our users."

RSG Media, a global leader in delivering analytical software and services to the world's leading media and entertainment companies, is using Project DataWorks to perform analytics across a mountain of first- and third-party data sets.
These include monitoring cross-platform content and advertising viewership, and identifying individual viewing behaviors while cross-analyzing demographic, lifestyle and social insights.

New IBM Power E870C Accelerates Transformation to the Cloud.
The new IBM Power E870C and E880C systems with OpenStack-based cloud management and open source automation, enables clients to accelerate the transformation of their IT infrastructure for cloud while providing tremendous flexibility during the transition.
Photo courtesy of IBM

With the entire industry facing huge uncertainty in decoding audience behaviors, RSG Media has helped its clients gain greater insights on audience preferences and develop optimized programming schedules.
In one scenario, this resulted in a lift of $50 million to a single network’s bottom line.

“We realized that we needed more than just a cloud infrastructure provider. We needed a partner to help us manage data on an unprecedented scale, and empower our clients to turn that data into insight,” said Mukesh Sehgal, founder and chief executive officer, RSG Media.
“IBM is the only cloud vendor who offers an integrated set of capabilities for building advanced analytics applications that would allow us to quickly and cost-effectively bring new offerings to market."

New IBM Power E880C Provides Flexibility for Cloud Computing.
The new IBM Power E870C and E880C systems with OpenStack-based cloud management and open source automation, enables clients to accelerate the transformation of their IT infrastructure for cloud while providing tremendous flexibility during the transition.
Photo courtesy of IBM

IBM will also enable business partners to certify their offerings within Project DataWorks, providing customers with greater choice to use the latest open source technologies and third-party offerings.

Building a Blueprint for a Data-Driven Culture

IBM today is also announcing the DataFirst Method to help clients derive the full benefits of these innovations.

The IBM DataFirst Method is a methodology that enables organizations to assess the skills and roadmap needed to transform into a cognitive business that is driven by insight and gains the most value from data.

With the amount of data that is produced doubling every two years, enterprises are struggling with how to continually increase the value they get from it.
They need a clear roadmap that shows them how to progress in their use of data.

IBM-HQ
Photo courtesy of IBM

Using the IBM DataFirst Method, IBM’s more than 2,000 global practitioners can utilize proven practices and methods to help clients transform their processes for data discovery, handling and analytics.

For more information, please visit: http://ibm.co/dataworks

Contact information

Joseph Gallo
IBM Media Relations
1 (917) 421-8834
jgallo@us.ibm.com

Source: IBM

http://www-03.ibm.com/press/us/en/index.wss

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