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When it comes to virtual reality (VR), most people think of computer games or movies. In his IFA keynote, Mark Papermaster (Photo), CTO at AMD, explained where else the new technology will be used and why he believes this represents a new billion-dollar market. Photo courtesy of Messe Berlin / IFA 2016

Berlin, Germany - September 07, 2016

• More international trade visitors, more international media – Visitors excited by the variety of innovation – Positive mood across the board

More exhibitors and more innovations than ever before is exceptionally good news for retail and industry.

For the first time, this year’s IFA included an additional leased space, where 1,823 exhibitors (+13 %) presented their latest products on an exhibition area of 158,000 (+5 %) square meters.

With an expected order volume of 4.5 billion euros and 240,000 visitors, the world’s most important trade show for consumer and home electronics finished on 7 September in Berlin.

With its considerable success, IFA 2016 laid the foundation for strong end of year business.

Smart homes at the IFA 2016.
Everything in Hall 6.2 at IFA 2016 had to do with networked solutions for the home.
Startups and established manufacturers presented their products there.
Skyworth, for example, has more than 100 smart products in its range, including home appliances, lighting, and a security and health assistant.
Skyworth’s family robot can do more than just play games and entertain.
He can also be used to control home appliances via voice command.
Photo courtesy of Messe Berlin / IFA 2016

“IFA was able to once again build on its position as the world’s leading trade show for industry and trade, and as a brilliant order platform. The number of innovations and new products presented in Berlin is almost endless. Therefore IFA’s contribution to the positive trends in these industries is correspondingly large. IFA is a unique platform for promoting positive business performance, unlike anything elsewhere in the world. The fact the order volume increased to 4.5 billion euros is an impressive proof to its significance,” - says Hans-Joachim Kamp, Chairman of the Supervisory Board at gfu Consumer & Home Electronics GmbH, the organizers of IFA.

IFA Keynote by Dr. Dieter Zetsche: The car as a ‘quality time machine’.
How will the cars of the future make our everyday lives easier?
This is the question asked by Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars in his IFA keynote at CityCube Berlin.
He introduced several different functions which will define the car of the future.
Some of these are already available right now, while others are set to become a reality in the near future.
Daimler has teamed up with Microsoft to develop the ‘In Car Office’ – a car which makes it safe and easy to respond to emails, take and make phone calls, and even participate in video conferences.
It will be integrated into some new models from Mercedes in the first six months of 2017 and will allow the driver to access chat and email functions during the journey.
“This will mean you will be able to get work done in the time you spend in the car, too” says Dr. Dieter Zetsche.
Photo courtesy of Messe Berlin / IFA 2016

“IFA has once again underlined its role as the world’s most important meeting place for the Home Appliances industry to get in contact with retailers and consumers. A multitude of exciting innovations let to their very positive response. We are extremely satisfied with the outcome anticipating a very strong end of year business,” - says Dr. Reinhard Zinkann, Chairman of the Home Appliances Division at ZVEI and President of the European Committee of Domestic Equipment Manufacturers (CECED).

Sony raises the bar with the Xperia X series with even better image quality.
“We want to improve their lives,” says Kazuo Hirai, President and CEO of Sony.
Photo courtesy of Messe Berlin / IFA 2016

IFA once again showed how trade shows are truly a ‘people business’. Dr. Christian Göke, CEO of Messe Berlin:
“The number of international trade visitors increased to 64,000.”

Outstanding global media interest

Journalists from more than 50 countries have reported extensively on the latest technology trends. Global media interest has soared to new heights with IFA 2016.

Jens Heithecker, IFA Executive Director:
“The number of international media representatives has risen to around 2,800.”

Bosch is creating the connected home, connected kitchen, and much more.
At IFA 2016, Peter Schnäbele, CEO of Bosch Smart Home GmbH, presented a solution that allows devices and installations from different manufacturers to connect to one another.
Photo courtesy of Messe Berlin / IFA 2016

The huge interest in the goings on at IFA is also demonstrated by the high numbers of international broadcasters logging into the IFA Global Broadcast Center, including news agencies AP and Reuters, Deutsche Welle TV, public broadcasters such as Swiss EBU, and major private broadcasters such as ENEX from Luxembourg.

Acer is breaking barriers, presenting the world’s thinnest laptop.
Creating things others can only dream of. That is the goal of Acer’s CEO, Jason Chen (photo).
This includes the new grandPad, which is designed to enable older people to access new technologies.
27,000 senior citizens in the United States are already using one, but there are still more than 300 million people worldwide who are disconnected from the world around them due to technological barriers.
The grandPad, which is optimized for use by the elderly and is launched for the first time in Europe (Switzerland) during IFA 2016, is set to change this.
Photo courtesy of Messe Berlin / IFA 2016

The international broadcasters reporting on events at IFA included Al Jazeera from Qatar, Al Arabiya from the United Arab Emirates, CCTV and Tianjin TV from China, 1net TV, LCI, BFM TV, MCM, Sport 365 and OUATCH.tv from France, the BBC from the UK, RAI and Mediaset from Italy, NHK from Japan, Polsat News from Poland, YTN and KBS from South Korea, IBA International from Israel, TRT from Turkey, as well as CNBC/NBC and CNN from the United States.

IFA Keynotes smarter than ever

From the smart kitchen to the connected car, virtual realities and the internet of things – the speakers at IFA Keynotes 2016 are the people driving the digital evolution and revolution.

IFA+ Summit: Multinationals can also be disruptive.
Photo courtesy of Messe Berlin / IFA 2016

BSH CEO Dr. Karsten Ottenberg introduced Mykie, the kitchen elf.
A cute robot that could soon be standing on the kitchen table to share useful tips.
Over the coming years he should make it out of the current laboratory environment and into real-life kitchens, so he can become better acquainted with other connected devices in the home and get to know his new family.
With ‘me connect Concierge Service’, ‘motion seating’, ‘community-based parking’, and ‘smart ready to drop’.

IFA+ Summit ‘Smart World’: Security and technology in the smart world.
Hannes Sjöblad (pictured), tech activist and co-founder of the Swedish biohacker collective BioNyfiken, gave a talk on “Near Body Technologies”.
This refers to technology that is worn on or inside the body, for example hearing aids, prosthetics, pacemakers, or even chips that are transplanted under the skin and could be set to replace car keys or gym membership cards in the near future.
Photo courtesy of Messe Berlin / IFA 2016

Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars, presented the car as a ‘quality time machine’ at this year’s IFA Keynotes.
He said these functions make it possible to get work done in the time spent in the car.

Keyshare: Selfie drone for the handbag.
Chinese company Keyshare is dedicated to developing drones for everyday use.
The company has released KIMON, a very small, portable, and flexible drone.
The supporting frame can be folded up and the rotors removed.
Then the product will be able to fit in any handbag.
Photo courtesy of Messe Berlin / IFA 2016

To Mark Papermaster, CTO of AMD, virtual reality is the logical advancement of a development that has already taken us from radio, to televisions, to computers and digital connectivity.
We are now standing before “the path to true virtual presence”.

PNISYSTEM: Roller coaster ride in your own living room.
Photo courtesy of Messe Berlin / IFA 2016

The internet of things (IoT) is already revolutionizing everyday life.

This was also confirmed by IBM Watson IoT Manager Harriet Green with numerous examples presented during her keynote at IFA 2016.

http://www.astroman.com.pl/index.php?mod=magazine&a=read&id=2115

Green brought Olli with her onto the stage at CityCube Berlin.
Olli is a driverless twelve-seater minibus with an electric drive.

New hall segment Smart Home successfully established

The new Smart Home exhibition area in Hall 6.2 was very popular with visitors and the media.

IFA+ Summit – ‘Future Medicine’: Networks help to prevent illness.
The fifth session of the IFA+ Summit concerned the future of medicine. Jeroen Tas, CEO of Connected Care & Health Informatics at Philips (pictured above, right), spoke in his talk about how digital networks can help in the prevention and treatment of common health conditions and diseases, such as diabetes, high blood pressure, or cancer.
Andrew Hessel, Distinguished Researcher at Autodesk (pictured above, center) spoke about HGP Write – The New Human Genome Project.
Photo courtesy of Messe Berlin / IFA 2016

On these 3,000 square meters, more than 40 exhibitors from 15 countries exhibited their latest products and services covering various aspects of intelligent home automation, including lighting, room temperature, and heating, to energy management, security systems, wireless transmission technologies, access management, and integrated robots for different purposes, such as vacuum cleaners and lawnmowers.

More than 150 companies showcased the latest smart home solutions on their stands.

IFA TecWatch an incredible success

On six days of the trade show, IFA TecWatch, IFA’s future lab, revealed what is currently being developed inside research labs, think tanks within young companies, universities, industry organizations, and innovative companies.

Lenco places its bets on turntables and nostalgia.
To many young people, vinyl records are a trendy cult, while to the older generation they may represent a form of appealing nostalgia. That is how Leno Sales Manager Ingolf Blum introduced the major target groups for the various consumer electronics sold under the former Swiss traditional brand at IFA 2016.
Photo courtesy of Messe Berlin / IFA 2016

The TecWatch Forum complemented the exhibits on five days of the trade show with presentations, gatherings, and panel discussions, as well as idea competitions for young entrepreneurs.

Top trends such as smart living, virtual reality, UHD, and startups were powerful crowd pullers.

IFA 2017 will take place from 1st to 6th September.

IFA Berlin

IFA is the world’s leading trade show for consumer electronics and home appliances.

It will take place from 1st to 6th September 2017 at the Berlin Exhibition Grounds (ExpoCenter City).

For the second time in 2017, IFA will be extended with IFA Global Markets, to be held at STATION Berlin from 3rd to 6th September 2017.

This additional exhibition space enhances the IFA experience for trade visitors and experts.

Source: IFA Berlin / Messe Berlin

http://www.ifa-berlin.de/en/

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